Search results

1 – 7 of 7
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 7 December 2020

Sanjida Amin and Md Touhiduzzaman Tarun

The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers’ regarding…

8105

Abstract

Purpose

The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers’ regarding green products and to examine the influence of green trust as a mediator.

Design/methodology/approach

Cross-sectional research design was considered where self-administered questionnaire was employed to collect data from the respondents. Both statistical package for social science (SPSS) and partial least square (PLS) method, a second-generation technique of structural equation modeling (SEM), were used as statistical tools for analyzing the model and for estimating the parameters.

Findings

Emotional value has paramount influence on green purchase intention whereas the other two dimensions of consumption values have insignificant impact on customers’ green purchase intention. Moreover, green trust has the most significant effect on customers’ green purchase intention and green trust showed significant mediating effect between three dimensions of consumption values and green purchase intention.

Practical implications

The findings of the current study may assist the organizations and business owners with the understanding of green consumption and business strategies designed to address the environmental issues. Marketers should emphasize on products functional benefits as well as products social and, most importantly, on emotional benefits to enhance customers’ environment-friendly behavior.

Originality/value

To the best of the authors’ knowledge, the study is the first to measure the impact of consumption values on green buying intention with the role of green trust as a mediator in Bangladesh. The outcome demonstrates how several variables interact with each other to influence green purchase intention.

Details

Social Responsibility Journal, vol. 17 no. 8
Type: Research Article
ISSN: 1747-1117

Keywords

Access Restricted. View access options
Article
Publication date: 19 April 2022

Sanjida Amin and Md Touhiduzzaman Tarun

The aim of the current study is to examine the effect of health consciousness, perceived consumer effectiveness and ethical self-identity on customers green purchase intention and…

1723

Abstract

Purpose

The aim of the current study is to examine the effect of health consciousness, perceived consumer effectiveness and ethical self-identity on customers green purchase intention and actual behavior through an antecedent–focus–outcome relationship in the context of Bangladesh.

Design/methodology/approach

For this study, research design was cross sectional and self-administered questionnaire was used for collecting data from the sample respondents. Primary data for this current study were collected from the segment termed as “millennium generation” which consists of young adults between the ages of 18–39 years. Sample technique of this study was judgmental, and a part of non-probability sampling was used for data collection. Statistical tools like SPSS and partial least square (PLS) were employed for the study to examine the impact of the constructs on green purchase intention and behavior.

Findings

After analyzing the data, the empirical findings obtained via smart Partial Least Square (PLS) approach confirmed out that all the four factors have significant positive relationship with green purchase intention which is also positively related with actual purchase behavior regarding ecological food products.

Research limitations/implications

The result of the current study provides better understanding and information for the organizations to give more emphasis on the association of health consciousness, ethical self-identity and perceived consumer effectiveness with green purchase intention and actual behavior. The present study will assist as a guide to provide several implications and recommendations to organizations, business owners, academicians and policymakers aiming to encourage green products adoption rate thereby reducing natural degradation and increasing environmental sustainability.

Originality/value

This research establishes the findings that more concentration should be given to enhance ecological consumption and environmental awareness to achieve environmental sustainability and ecological balance in Bangladesh and all other developing countries. The outcomes of the study also contribute to the existing literature by adding new insights to customers' environmental concern and green consumption behavior in the context of Bangladesh.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 6
Type: Research Article
ISSN: 1477-7835

Keywords

Access Restricted. View access options
Article
Publication date: 16 March 2022

Nafia Sultana, Sanjida Amin and Azharul Islam

The purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern…

2442

Abstract

Purpose

The purpose of this study is twofold. First, it aims to examine the influence of customers' green considerations in the form of perceived green knowledge and environmental concern on their intention to stay at green hotels; and secondly, to explain the mediating role of green trust among the considered variables.

Design/methodology/approach

The study investigates green hotel visit perceptions of 213 customers of hotel industry of Dhaka, Bangladesh using Partial Least Square method. Data was collected using a standard structured questionnaire.

Findings

The findings display a significant positive influence of perceived green knowledge and green trust on customers' green hotel visit intention. Moreover, green trust mediates the relationship of green visit intentions with customers' green knowledge and environmental concern.

Practical implications

The study demonstrates that environmental knowledge and green trust make customers choose green hotels. The findings of the current study may assist the hotel business administrators to understand the underlying factors for choosing green hotels and adopting green practices in their business operations accordingly.

Originality/value

To the best knowledge of the researchers, the study is first to measure the mediating impact of green trust on the influential factors of customers' green hotel visit intention in Bangladesh. The result reveals how considered variables interact with each other to influence green hotel choice decisions.

Details

Asia-Pacific Journal of Business Administration, vol. 14 no. 2
Type: Research Article
ISSN: 1757-4323

Keywords

Access Restricted. View access options
Book part
Publication date: 11 June 2021

Masudur Rahman, Abureza M. Muzareba, Sanjida Amin, Anisur R. Faroque and Mohammad Osman Gani

Purpose: To investigate best practices pertaining to tourism resilience and develop a tourism resilience framework for post-COVID-19 Bangladesh from the tourism destination…

Abstract

Purpose: To investigate best practices pertaining to tourism resilience and develop a tourism resilience framework for post-COVID-19 Bangladesh from the tourism destination management perspective.

Methodology: A qualitative research approach involving an integrative literature review was used in this research. Thirty-two scholarly works were considered in a thematic data analysis conducted to inform the development of a framework for post-COVID-19 Bangladesh.

Findings: Tourism resilience will be imperative, particularly in the areas of ecology, society, economy, and engineering, on institutional and individual levels. The proposed framework includes government, organization, social, and individual level resilience as the specific measures for Bangladesh. The particular nature of COVID-19 cases in Bangladesh, resulting in a relatively low death toll amidst a high-density population, works as a supportive ground in favor of resilience in the post-COVID-19 reality.

Practical Implications: The integrated framework is a theoretical contribution to post-COVID-19 tourism resilience literature on Bangladesh. It will operate as a policy guideline for key stakeholders when implementing initiatives to revive the tourism sector in the changed reality of Bangladesh after the pandemic.

Originality: The framework presented in this paper is the first attempt of its kind and can facilitate effective economic rebuilding in the changed postpandemic reality. The framework can be generalized to apply to other developing countries as well.

Paper Type: Theoretical framework development.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Keywords

Available. Content available
Book part
Publication date: 11 June 2021

Abstract

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Abstract

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Abstract

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

1 – 7 of 7
Per page
102050