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Much of human behaviour is viewed as a process, which begins with early childhood experience, and develops into later life emotions, values, beliefs, and behaviours. Described below, considerable interdisciplinary attention has been given to the role of childhood, and more specifically, to the relevance of different types of parental influence on children as they later become adults. Within marketing, selected scholarly consideration has been devoted to the roles of parents on their children's existing consumer behaviour. The unique contribution of this article is to examine the role of different types of parental influence on later adulthood shopping behaviours.

This article seeks to demonstrate how sociological perspectives and ethnographic methods provide insights into extraeconomic and suprafirm factors that may contribute to the functioning and character of downtown business districts. The study is intended to suggest directions for future research, rather than provide a definitive test of specific propositions.

A long‐term field investigation of a Midwestern American Main Street is presented in an extended case study format. Participant observation, depth and field interviews, and secondary data collection are the primary methods employed.

The findings suggest three dialectics that reflect extraeconomic dimensions underlying vital Main Streets. These include continua regarding the structure, function, and festive nature of marketplace activities. In this study, relatively few marketplace activities were commercial functions. Moreover, most were co‐produced by consumers and marketers. The extent of co‐production may contribute to the functioning and character of this vibrant downtown business district.

This study was designed foster future research regarding the downtown business district as an historical sociocommercial entity. However, it does not test specific hypotheses.

This article should interest retailers, rural economists, city planners, and economic development agencies due to its focus on sociocommercial aspects of small city commercial centers.

The article highlights the extraeconomic importance of downtown business districts. It presents a case study of a successful Main Street, in contrast with studies that focus on the geographic, economic, and competitive factors related to failed or failing Main Streets.

This paper proposes a framework for connecting the involvement construct’s antecedents of Internet marketing, measured involvement degree, related constructs and consequences of consumer behavior. The research first determined the factors that influence the degree of Internet marketing involvement then established the different involvement degree clusters by measured involvement. Finally, the relationship among influence factors, Internet marketing involvement degree, and consequences of consumer behavior was analyzed. Based on the research findings, this paper discusses the possible Internet marketing strategies for a variety involvement degree clusters.

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

The study uses an autobiographical approach.

Most of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.

Chronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

Somewhere along the line marketers got off track, especially at the academic level. At its core, the discipline is one of persuasion and influence. Yet the concept of power is conspicuously absent from most works on the nature of the marketing effort. That's a hit like trying to teach skydiving by ignoring gravity. Sometimes the results are also similar, in dealing with policy and strategy. The author provides a brief history of the demise of the power concept in marketing and offers a contextual argument for its inclusion as a central tenet of the discipline's conceptual core.

The purpose of this paper is to understand the influence of young adults’ socialization and product involvement on family housing and real estate purchase decision-making process. While previous studies have used these constructs in the fast-moving commercial goods category, this paper is considering the real estate family purchase decision as the core point of research and analysis.

Data were collected from 429 young working adults across various sectors in India. The proposed conceptual framework is tested using structural equation modeling.

The findings suggest that the teenagers with high social life have a better say in the decision-making process. It was also found that the young adults’ product involvement (measured in terms of gratification and symbol) construct shows how involved they are with the final decision-making in a family. The results suggested that the more young adult socializes, the more voice he has in the family housing and real estate decision-making process.

This paper is the first to analyze the role of teenage socialization and product involvement on family housing and real estate purchase decision-making process. This paper will be practicable to all the stakeholders of the housing industry as a whole.