Samir Gupta and Michael Polonsky
This study aims to explore how the co-created value arising from integrated solutions results in both, intended and spill-over effects.
Abstract
Purpose
This study aims to explore how the co-created value arising from integrated solutions results in both, intended and spill-over effects.
Design/methodology/approach
The research uses a qualitative multi-level field study, with data from 12 respondents in 1 supplier firm and 29 respondents from 10 buying firms.
Findings
The resulting propositions suggest that co-created value developed through exploitative and emerging strategies, each may lead to both higher intended and spill-over effects. However, it appears that exploitative strategies are more effective in returning intended effects, whereas emerging strategies lead to higher spill-over effects.
Research limitations/implications
The results are exploratory, obtained from a limited number of buyer companies. Concerns of external validity were traded off against opportunities to gain insights into a poorly understood phenomenon.
Originality/value
The paper contributes to the existing value co-creation literature by offering insights from integrated solutions, associated with the development of buyer and seller relationships. The resulting propositions suggest that co-created value developed through both exploitative and emerging strategies may each lead to both higher intended and spill-over effects. However, it appears that exploitative strategies are more effective in returning intended effects, whereas emerging strategies lead to higher spill-over effects.
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Samir Gupta, Jing Zhou, Shanfei Feng and Munyaradzi W. Nyadzayo
This study aims to investigate how the relationship factors, including equity, shared responsibility and relationship dependence leverage the value co-creation. The research…
Abstract
Purpose
This study aims to investigate how the relationship factors, including equity, shared responsibility and relationship dependence leverage the value co-creation. The research studies the value co-creation process in a business-to-business (B2B) context between suppliers and customers and provides empirical evidence of the underlying effects.
Design/methodology/approach
Using social exchange theory, the research uses a mixed-method of in-depth interviews and questionnaire surveys. The sample of the survey has 123 business customers.
Findings
The findings suggest that equity not only positively affects but also mediates the effect of shared responsibility on value co-creation. The mediation effect is further moderated by the relationship dependence that buyers have on the seller.
Research limitations/implications
The cross-sectional survey used cannot establish causality relationships. Although the goal was not to establish causality, it could limit the rigor of the study. The longitudinal design could be used in the future to better address this deficiency. While the paper is the initial step to analyze the factors influencing value co-creation empirically, more studies could examine other commonly discussed constructs.
Originality/value
This empirical study enriches the value co-creation literature by examining the antecedents’ detailed mechanism that facilitates value co-creation in a B2B context.
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Arch Woodside, Samir Gupta and Jack Cadeaux
The Internet and its commercial applications in electronic commerce, particularly new ventures like B2B e‐markets, are experiencing a volatile introduction to the business…
Abstract
The Internet and its commercial applications in electronic commerce, particularly new ventures like B2B e‐markets, are experiencing a volatile introduction to the business environment. Businesses are restructuring and forming networks in an effort to accommodate and use this new phenomenon to their advantage. From this perspective, this article offers a conceptual framework on the process of creating these new ventures, the impact of network champions in the creation process and the strategic significance of the competency‐destroying innovation (Internet) for buyers and sellers who join the B2B e‐market. Several working propositions are developed from the extant literature that should be useful for empirical work on how new B2B e‐markets are implemented. The paper presents a refined proposition based on a field study of a B2B e‐market case.
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Companies should develop a domestic organisational culture to effectively address the prevailing domestic workplace and marketplace diversity. If this effort is successfully…
Abstract
Companies should develop a domestic organisational culture to effectively address the prevailing domestic workplace and marketplace diversity. If this effort is successfully implemented, companies can then use diversity as a competitive advantage to pursue global business opportunities. This paper examines the link between domestic corporate diversity and global business opportunities, and whether this link might result in diversity being used as a tool for globalisation. It is the intent that the approach to diversity being advocated in this paper may be adopted by corporations whose cultural structures differ from that of the US culture.
Sumeer Gul, Tariq Ahmad Shah, Samir N. Hamade, Rabiya Mushtaq and Ikrah Koul
This study aims to showcase the effect of gender in the field of library and information science.
Abstract
Purpose
This study aims to showcase the effect of gender in the field of library and information science.
Design/methodology/approach
Research and review articles published from 2005 through 2014 in The Electronic Library, a prominent journal in the field of Library and Information Science, were examined from the perspective of authors’ gender. Influence of gender was assessed with respect to at individual and collaborative levels, quality in terms of citedness and citation count, and receipt of research grants.
Findings
There has been an increase in the proportion of male authors over the years with a resulting decline in female authors. Male authors are more productive as teachers, while females contribute more as working professionals or while they peruse their academic/research programmes. Though the productivity in collaborative works has increased in all gender combinations, it is more prominent when authors of opposite gender team up. No significant difference is observed in the number of national or international works produced in different collaborative authorship patterns. There is no difference in the number of male and female authors in male–female collaborative works. Works sponsored by grants are produced more frequently in groups comprising male–female or male–male members. No significant difference is observed in the number of cited or uncited works produced in different authorship patterns. The number of citations to works is independent of the nature of gender-wise authorship patterns.
Research limitations/implications
The study examines the status of women in research, specifically in the field of library and information science. The findings of the study are based on the contribution of the authors involved with the journal, “The Electronic Library”. Readers are encouraged to expand the study by including authors that contribute to other library and information science journals.
Originality/value
The study is first of its kind to highlight the involvement and observe the influence of female authors in the field of library and information science research.
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Neha Kalra, Pankaj Deshwal, Samir Gokarn and Shiksha Kushwah
The proliferation of technological advancements has facilitated unrestricted access to and customizable consumption of content for viewers. Over-the-top (OTT) services are…
Abstract
Purpose
The proliferation of technological advancements has facilitated unrestricted access to and customizable consumption of content for viewers. Over-the-top (OTT) services are becoming more and more popular as the number of people using video streaming services grows around the world. In this context, this study aims to identify the antecedents and outcomes of Customer over-the-top Experience (COTTE) by synthesizing the existing research.
Design/methodology/approach
This research used the systematic literature review approach to identify the antecedents and outcomes of COTTE, along with the publication schedule, theories, analytical techniques, research methodology, and geographic scope of the 47 studies identified from the Scopus and Web of Science database.
Findings
The findings elucidate various antecedents of COTTE, including user-related, social, content-related, and website/platform-related factors. Additionally, diverse outcomes, encompassing behavioural/attitudinal and company-related factors have been discussed. Furthermore, an integrated framework is presented herein, synthesizing extant research and guiding future researchers in this domain.
Originality/value
The study’s findings offer a novel perspective for service providers aiming to enhance the OTT experience for their customers. This study stands out as one of the first to comprehensively present the antecedents and consequences of COTTE.
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Naga Vamsi Krishna Jasti, Srinivas Kota and Samir Ramdas Kale
Lean enterprise (LE) is one of the emerging fields because of its impact across industry sectors. There were many LE framework articles published in the past without reviewing or…
Abstract
Purpose
Lean enterprise (LE) is one of the emerging fields because of its impact across industry sectors. There were many LE framework articles published in the past without reviewing or considering the already published literature which lead to lots of inconsistencies in the existing frameworks of LE. This study aims to critically review the existing frameworks to identify inconsistencies and propose a new LE framework to overcome limitations of the existing LE frameworks.
Design/methodology/approach
A systematic literature review was conducted to identify the existing LE frameworks. All these identified frameworks were classified based on the following criteria: novelty of the framework; based on participation of academicians/practitioners/consultants; whether the proposed frameworks were verified; type of verification methodology used; and the degree of standardization of LE elements. A comprehensive LE framework was proposed after a thorough review of the existing LE frameworks which has been validated through reliability analysis and validity analysis.
Findings
The analysis revealed major inconsistencies such as lack of adaptation of existing frameworks in literature which lead to incoherent elements in LE frameworks. The study also found shortage of significant participation of academicians and practitioners in LE frameworks development compared to consultants. The present work established a road map to find a “cohesive theory of LE”, which resulted in the development of a set of coherent elements. Finally, a comprehensive LE framework was proposed with the help of extensive literature review. The initially proposed 106 elements were condensed to 50 after the validation to increase the focus and relevance.
Research limitations/implications
The proposed LE framework needs to be validated via an empirical approach or clinical approach such as a case study which will be the future work.
Originality/value
The present study performed extensive literature review to identify LE-related articles, corresponding elements and established coherency among them. A new comprehensive framework was proposed.
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Bassam Samir AL-Romeedy and Shaymaa Abdul-Wahab El-Sisi
This study explores the potential of artificial intelligence (AI) in fostering sustainable entrepreneurship within the tourism industry. The rapid growth of the tourism sector has…
Abstract
This study explores the potential of artificial intelligence (AI) in fostering sustainable entrepreneurship within the tourism industry. The rapid growth of the tourism sector has raised concerns regarding its environmental impact, social equity and economic sustainability. Sustainable entrepreneurship offers a promising approach to address these challenges by integrating environmental, social and economic considerations into business practices. AI technologies, with their ability to process vast amounts of data, analyse patterns and make predictions, have the potential to support sustainable entrepreneurship initiatives in the tourism industry. By analysing the current literature, this study provides insights into the effective utilisation of AI to promote sustainable entrepreneurship in the tourism industry, while acknowledging the need for responsible and ethical AI implementation. The findings contribute to the understanding of how AI can be harnessed as a tool for driving sustainable practices and innovation in the tourism sector, ultimately leading to a more sustainable and responsible tourism industry.
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Dipankar Bose, A.K. Chatterjee and Samir Barman
Process flexibility (PF) is seen as a hedging instrument against demand uncertainty. This paper aims to examine capacity decisions for both flexible and dedicated processes under…
Abstract
Purpose
Process flexibility (PF) is seen as a hedging instrument against demand uncertainty. This paper aims to examine capacity decisions for both flexible and dedicated processes under production policies such as make-to-order and make-to-stock. The study identifies some relative benefits, in terms of expected profit, of the process flexible plant over the dedicated ones. Furthermore, the advantage appears to be contingent upon the decision on the preset service level.
Design/methodology/approach
Using the sample-based optimization procedure, a detailed computational analysis is undertaken to identify the conditions under which a flexible plant is preferred over a dedicated plant. A combination of genetic algorithm and sample-based optimization procedure is used to capture the effects of preset service level. The factors controlled in this paper include the demand variance, demand correlation, capacity investment cost and the product price.
Findings
According to this study, in a dedicated process changing to a flexible process is not justified for the same level of demand correlation even with high demand variance. In fact, a strict control on the preset service level prefers the dedicated strategy. The advantage of a flexible plant increases as the demand correlation decreases, product price decreases, price asymmetry increases or capacity investment cost increases. With a preset service level constraint, a flexible process should be preferred to a dedicated one only when the capacity investment cost is high or the products have low contribution margins.
Originality/value
The PF index is introduced in this paper to measure the benefit of a flexible plant over a group of dedicated plants. The benefits were found to be contingent upon the decision on the required service level.