Diversity: A tool for globalisation

Abstract

Companies should develop a domestic organisational culture to effectively address the prevailing domestic workplace and marketplace diversity. If this effort is successfully implemented, companies can then use diversity as a competitive advantage to pursue global business opportunities. This paper examines the link between domestic corporate diversity and global business opportunities, and whether this link might result in diversity being used as a tool for globalisation. It is the intent that the approach to diversity being advocated in this paper may be adopted by corporations whose cultural structures differ from that of the US culture.

Citation

Zainuba, M.A. (1999), "Diversity: A tool for globalisation", Journal of Communication Management, Vol. 4 No. 2, pp. 121-135. https://doi.org/10.1108/eb023513