Ridwan Adetunji Raji, Sabrina Rashid and Sobhi Ishak
This study aims to answer an important question of how brand-related communications, including advertising and sales promotion contents, which are disseminated on social media…
Abstract
Purpose
This study aims to answer an important question of how brand-related communications, including advertising and sales promotion contents, which are disseminated on social media platforms, can enhance positive brand image and evoke favourable behavioural intention from consumers.
Design/methodology/approach
This study surveys 615 consumers of automotive brands across Malaysia. The data were analysed with AMOS, which was used to specify both the measurement and structural models. The mediating effect of both hedonic and functional brand images was tested using the bootstrapping approach in AMOS and Sobel test.
Findings
The findings reported in this research demonstrate that there are positive and significant relationships between social media advertising content, social media sales promotion content, hedonic brand image, functional brand image and behavioural intention. Both hedonic and functional brand images have significant mediating effects on social media advertising content, social media sales promotion content and behavioural intention. However, the relationship between social media advertising content and behavioural intention is insignificant.
Practical implications
This paper proffers insights to brand managers and marketers on how to leverage on social media contents by unearthing the roles of traditional marketing communications such as social media advertising and promotional information in enhancing brand preference and improving consumers’ purchase intention.
Originality/value
This research advances the discussions in the realm of social media communications and branding by examining the mediating effects of both hedonic and functional brand images of automotive brands. In addition, this study focuses on two essential marketing communications, advertising and sales promotions, which are commonly disseminated by brand managers on social media platforms.
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Sabrina Rashid and Kamal Ghose
The purpose of this paper is to explore the relationship between organizational culture and brand identity in the retail food and beverage industry and also to explore how…
Abstract
Purpose
The purpose of this paper is to explore the relationship between organizational culture and brand identity in the retail food and beverage industry and also to explore how independent retail coffee shops and cafes build their brands. The evolution of coffee drinking in many new markets is following a pattern similar to the one witnessed in New Zealand.
Design/methodology/approach
A qualitative approach using semi-structured interviews, field notes, photographs and empirical material was carried out with 15 independent coffee shops and nine franchise coffee shops in Christchurch, New Zealand. In total five different approaches were adopted to provide diverse observations to compliment every angle of the research setting by using triangulation.
Findings
The findings from this research reveal that an appropriate brand name helps to ease the process of brand identity creation. The personality of the market leader strongly influences organizational culture, and a constant flow of updated business intelligence plays an important role in creating a distinctive brand identity. Internal marketing and personal values are key to constructing internal culture while the acculturation process plays an important role in developing internal culture and building brand identity.
Research limitations/implications
Difficulty in getting participants was a major limitation because many employees/owners declined to take part in the research due to the nature of their work which required full attention to serve customers when the outlet is operating.
Originality/value
In previous years, research has focused on interaction between the organization and their customers (Hoeffler, 2003). This study extends previous research by investigating the internal culture of the organization and its relation to brand identity building within the organization.
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Mohammed Alkhaldi, Immanuel Azaad Moonesar, Sahar T. Issa, Wissam Ghach, Ahmad Okasha, Marina Albada, Sabrina Chelli and Aseel A. Takshe
The world is confronted by various current development challenges, including global health security and climate change. The rapid growth of these challenges warned all nations…
Abstract
Purpose
The world is confronted by various current development challenges, including global health security and climate change. The rapid growth of these challenges warned all nations regardless of their development or geographical position. As an emerging international power, the United Arab Emirates (UAE) was among these nations and is viewed as a proactive key actor.
Design/methodology/approach
This review was conducted as a thematic synthesis from 27 studies, reports and publications along with authors' insights. Using MS Word and Excel programs, three stages of data exploration, extraction and synthesis and analysis were applied. Data gathering, analysis and thematization and compilation.
Findings
The UAE is giving significant attention to global health and climate change. Over the past 20 years, multipolicies, strategies and bodies were developed to lead the national, regional and global SDGs. Global health and climate change became the most two notable priorities on the government agenda and its strategic thinking is that both priorities can no longer be overlooked. Nationally, the UAE has made significant economic, scientific, social and health growth. Building a resilient and world-class healthcare system was one of six national priorities of the achieved UAE National Agenda 2021. Globally, UAE has proved its global health leadership by ensuring lasting and collective multilateral partnerships and collaborations that led to remarkable achievements in global health and climate change. Examples on the global scale: partnership with the World Health Organization (WHO) to target billions of people of the world's population and ensure they get Universal Healthcare Coverage (UHC) without financial hardship, the partnership between UAE and Bill and Melinda Gates Foundation to establish the Global Institute for Disease Elimination (GLIDE) to fight diseases and put an end to polio. Additionally, the state's role in the COVID-19 global efforts such as vaccine development, supply chain and distribution targeted low- and middle-income countries (LMIC). The UAE has shown a constant commitment to climate change mitigation and building a sustainable ecosystem by hosting global organizations, leading initiatives, supporting countries and is now organizing the 28th Conference of the Parties (COP28) this year. Great opportunities can be exploited to promote the country's contributions through further investment in cooperation, research and technology for better knowledge, sound policies, and innovative solutions for all regional and global health and climate change challenges.
Originality/value
This review is a fresh evidence-synthesizing attempt to document the role of the UAE. This role is well placed to play an additional major role with all partners to address these pressing challenges by boosting its role, especially in the Middle East region and advancing a new regional-oriented revolutionary expanded developmental plan that centered on low-resource countries empowerment, multilateralism, intersectionality and lasting collaborations.
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This chapter explores the interaction between different kinds of knowledge and representations in the making of the ‘fleshed’ female reproductive body in an Indian city. In…
Abstract
This chapter explores the interaction between different kinds of knowledge and representations in the making of the ‘fleshed’ female reproductive body in an Indian city. In particular, it analyzes how women perceive contraception and how the reproductive governance helped to produce the female sterilization as the most widely used contraceptive method in India. The study is based on the case of the city of Bhuj, in the state of Gujarat (India), where three anthropological fieldworks (15 months) were conducted. Modern contraceptive methods are based on a biomedical representation of the body, drawn from Western categories of knowledge and experience, whereas women live the ‘fleshed’ reproductive body through local categories of substance and fluids. How is this knowledge mobilized and affected in relation to reproductive technologies and the government of reproduction? This question is addressed through the analysis of women's embodied experiences of contraception. The narratives collected show a resistance to biomedicine, considered to be a model that alters the female body and its reproductive capacity. Nevertheless, even when sterilization was considered to be a deliberate act of tampering with the functioning of their bodies, women displayed a pragmatic agency in choosing this method. The experiences of respondents reflected complex negotiations between bodily suffering, socio-economic structures and the microphysics of power surrounding them, rather than a unilateral submission to medical authority and reproductive governance.
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Christopher Richardson, Md Salleh Yaapar and Sabrina Amir
– The purpose of this paper is to explore the role of budi, a concept incorporating moral values and intellect, in shaping the Malay workplace ethics and behaviour of the Malays.
Abstract
Purpose
The purpose of this paper is to explore the role of budi, a concept incorporating moral values and intellect, in shaping the Malay workplace ethics and behaviour of the Malays.
Design/methodology/approach
This is a conceptual paper investigating how existing knowledge of budi and Malay cultural traditions manifests and affects contemporary workplace practices.
Findings
Although the origins of budi can be traced back to pre-Islamic Malay civilisation, its influence can still be found in contemporary workplace settings. For example, the hierarchical organisational structure and workplace etiquette that characterise Malay managerial practices are related to budi. At the same time, this paper also suggests that budi may potentially serve as a catalyst for certain less desirable work practices, including the greater importance attached to prioritising social relations over work performance.
Originality/value
In analysing budi, the paper explores a largely overlooked cultural concept within management literature. Although the Malay world is a rapidly growing centre of economic and business activity, relatively little scholarly attention has been devoted to exploring the cultural underpinnings and foundations that shape and influence Malay managerial and workplace practices among Malays.
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Olugbenga Ayo Ojubanire, Mohamed Amine Marhraoui, Hicham Sebti and Sabrina Berbain
This study aims to explore the challenges and opportunities of adopting Industry 4.0 technologies in Africa, specifically focusing on the automotive industries in Morocco and…
Abstract
Purpose
This study aims to explore the challenges and opportunities of adopting Industry 4.0 technologies in Africa, specifically focusing on the automotive industries in Morocco and Nigeria. By comparing these two leading African countries in Industry 4.0 adoption, the research seeks to identify key factors influencing the implementation of smart manufacturing technologies and to provide insights into the potential benefits and challenges faced.
Design/methodology/approach
The research uses a multiple case study design with a quantitative approach, collecting data through structured questionnaires from 167 participants across five automotive companies in Morocco and Nigeria. Regression analysis assessed the impact of opportunities and challenges. Statistical analysis identified significant differences between the two countries.
Findings
The study reveals significant differences in the perceived challenges and benefits of Industry 4.0 adoption between Morocco and Nigeria. In Morocco, key challenges include high implementation costs and resistance to change, whereas, in Nigeria, lack of skilled workforce and high implementation costs are predominant barriers. Both countries recognize the benefits of improved productivity, better product quality and enhanced supply chain agility.
Research limitations/implications
While focused on two countries and the automotive industry, the study provides valuable insights into Industry 4.0 adoption in Africa, with potential for expanded future research.
Practical implications
The insights provided by this study can guide policymakers in developing tailored strategies to support Industry 4.0 adoption in Africa. For organizations, understanding the specific challenges and benefits can aid in designing effective Industry 4.0 implementation plans, enhancing competitiveness and achieving sustainable growth.
Originality/value
By providing a comparative analysis of Morocco and Nigeria, the study offers unique insights into the specific factors influencing Industry 4.0 implementation in different African contexts with differences between North and West of Africa.
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Christopher Richardson and Sabrina Amir
While the expatriation literature has explored cultural adjustment in considerable depth, it has largely overlooked the influence of cultural diversity in an expatriate’s home…
Abstract
Purpose
While the expatriation literature has explored cultural adjustment in considerable depth, it has largely overlooked the influence of cultural diversity in an expatriate’s home country. This study aims to address this shortcoming by investigating how home-country cultural diversity affects expatriate adjustment.
Design/methodology/approach
This study adopts a qualitative, inductive approach based on semi-structured interviews with a small number of Malaysian managers on international assignment in the Greater Brisbane area of Queensland, Australia.
Findings
The two key and related observations from the interviews are that, firstly, the existence of sizeable and profoundly distinct ethnic groups in an expatriate’s home country serves as an aid to successful adjustment, as it enhances cross-cultural understanding and communicative skills. Secondly, the positive effects of home-country cultural diversity are particularly felt by expatriates from ethnic minority groups in the home country due to their in-group and out-group interactions at home as well as their additional linguistic arsenal.
Social implications
Multiculturalism is a polarising and contentious topic in the public debate in many countries around the world, frequently used for differing political purposes. But in a globalising world, it is unlikely to disappear any time soon, making it imperative for academic research to develop a better understanding of the phenomenon, from as many angles as possible, including from an international business perspective.
Originality/value
This study addresses an under-researched topic, namely how cultural diversity within an expatriate’s home country impacts adjustment. From the findings, this study also introduces a theoretical model for use in future research.
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Mauro Dini, Ilaria Curina, Barbara Francioni, Sabrina Hegner and Marco Cioppi
The study aims to analyze the relationship between tourists' satisfaction and their sense of belonging in a specific cultural destination by also investigating the moderating role…
Abstract
Purpose
The study aims to analyze the relationship between tourists' satisfaction and their sense of belonging in a specific cultural destination by also investigating the moderating role of their on-site involvement, both offline (on-site activities at the destination) and online (social media activities). A further objective lies in exploring the relationship between tourists' sense of belonging and their adoption of environmentally responsible behavior while at the destination. Finally, the paper attempts to determine whether said behavior can predict tourists' pro-environmental behavior and recommendation intention.
Design/methodology/approach
To reach these objectives, a survey and a structural equation model, based on a sample of 647 visitors of an important world Heritage site UNESCO (i.e. Urbino), have been adopted.
Findings
Findings reveal a positive influence of sense of belonging on satisfaction and environmentally responsible behavior, which, in turn, influences pro-environmental behavior and Recommendation intention, thus triggering a virtuous process in the tourists' formation as responsible and loyal travelers. Moreover, results underline how the relationship between satisfaction and sense of belonging is significantly strengthened when tourists' on-site activity involvement increases. Conversely, the moderating role of social media involvement is not supported.
Practical implications
The present study offers important implications for different actors in the tourism sector, such as policy makers, destination marketing organizations (DMOs) and tourism operators.
Social implications
The present study explores the role of social media involvement, specifically during the tourist's holiday.
Originality/value
This study enriches the empirical evidence in the cultural tourism through an analysis focused on the tourists' perspective, especially by investigating the relationship between satisfaction and emotional constructs (i.e. sense of belonging) that are able to bring environmental and loyalty benefits to the destination. Moreover, although existing research has highlighted the positive influence of the tourists' involvement on their experience, there is a paucity of studies jointly analyzing the on-site and online activities in the sustainability field.
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Hifnalisa, Asmarlaili Sahar, T. Sabrina and T. Chairun Nisa
The purpose of this paper is to examine the effect of the application of microorganisms of phosphate providers and organic matters for the growth of Arabica coffee seedlings in…
Abstract
Purpose
The purpose of this paper is to examine the effect of the application of microorganisms of phosphate providers and organic matters for the growth of Arabica coffee seedlings in Bener Meriah Regency.
Design/methodology/approach
The experiments were performed inside the screen house using a random design of factorial group with six repetitions. The experimental treatments consisted of two factors. Factor I is the application of microorganisms of phosphate providers. Factor II is the application of organic matters (T. diversifolia and the coffee bean skins). The parameters observed were as follows: enhancement of plant height was observed every 30 days for 270 days, and a number of primary branch and dry weight of roots were observed 270 days after planting (DAP). The data obtained were analyzed by analyzing the variance at 5 per cent level; if the treatment had an effect, then the treatment was continued to Duncan’s multiple range test at 5 per cent.
Findings
The application of microorganisms of phosphate provider increases the height improvement, the number of primary branches and the dry weight of roots of Arabica coffee seedlings. The application of Listeria sp. microorganisms of phosphate provider gives the highest yield on the height increase, the number of primary branches and the dry weight of roots of Arabica coffee seedlings. The application of organic matters of coffee beans skin gives higher yield than Tithonia diversifolia in height and dry weight of roots of Arabica coffee seedlings. The interaction between the application of microorganisms of phosphate provider and organic matters increases the dry weight of roots of Arabica coffee seedlings. The interaction of Listeria sp.-skin of coffee beans gives the highest yield on dry weight of roots of Arabica coffee seedlings.
Originality/value
Several other studies have demonstrated that the application of microorganisms of phosphate providers using phosphate solubilizing bacteria (Fitriatin et al., 2014; Sembiring et al., 2017) and mycorrhizal use (Hart and Trevors, 2005; Rouphael et al., 2015) increased the growth and yield plant. No previous study comprehensively studied the application of microorganisms of phosphate providers and organic matters to improve the growth of Arabica coffee seedlings in Andisol in Bener Meriah Regency.