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Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, as a recent trend, hospitality companies are trying to adopt an environmentally friendly approach. Thus, this study sought to investigate the determinants of employee intention to engage in environmentally responsible actions in the workplace, drawing on the theory of planned behavior (TPB) and the value-belief norm (VBN) theory.

This study employed the fuzzy-set qualitative comparative analysis (fsQCA) to discover sufficient configurations for predicting employees’ intentions.

The result has provided recipes with an efficient combination of factors that can influence employees’ intention to undertake environmentally responsible behaviors.

This study contributes to the body of knowledge regarding sustainable behavior among employees and sustainability in the travel and hospitality sector. The findings of this research also provide managers and operators of sustainable hospitality businesses with guidance on how to enhance their staff members' environmentally friendly behaviors at work.

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.

The aim of this study was to investigate the themes related to the achievement of Sustainable Development Goal (SDG) 12 in relation to tourism, and specifically to explore how the emotional psyche affects tourists’ environmentally responsible behaviors.

Based on the value-belief-norm theory, a research framework was developed to examine the serial mediation effects of environmental emotions in predicting tourists’ environmentally responsible behaviors. A total of 741 responses was collected from an online survey. Data were analyzed by the partial least squares structural equation modeling.

Environmental concern does not directly predict tourists’ environmentally responsible behaviors. Instead, environmental awe and environmental worry serially mediate the relationship between environmental concern and tourists’ environmentally responsible behaviors.

This study extends the value-belief-norm theory by integrating environmental emotions and empirically tests the effect of multiple psyches on responsible consumption, contributing to the achievement of SDG 12 in UN Agenda 2030.

本研究的目的是探究与旅游相关的可持续发展目标12的实现, 特别是探讨环境情感如何影响旅游者的环境责任行为。

基于价值信念-规范理论, 构建了环境情感预测旅游者环境责任行为的链式中介模型。研究共收集741份有效样本, 并采用偏最小二乘结构方程模型进行分析。

环境关心并不能直接预测旅游者的环境责任行为。但是, 环境敬畏和环境忧虑在环境关心与环境责任行为之间起链式中介作用。

本研究将环境情感扩展到价值信念规范理论中, 并实证检验了环境敬畏和环境忧虑两种环境情感对旅游者的负责任消费行为的影响, 呼应了联合国2030年议程中的可持续发展目标12。

el objetivo de este estudio fue investigar los temas relacionados con el logro del Objetivo de Desarrollo Sostenible 12 en relación con el turismo, y específicamente explorar cómo la psique emocional afecta los comportamientos ambientalmente responsables de los turistas.

Basado en la teoría del valor-creencia-norma, se desarrolló un marco de investigación para examinar los efectos de mediación en serie de las emociones ambientales en la predicción de los comportamientos ambientalmente responsables de los turistas. Se recopiló un total de 741 respuestas de una encuesta en línea. Los datos se analizaron mediante el modelo de ecuaciones estructurales de mínimos cuadrados parciales.

la preocupación ambiental no predice directamente los comportamientos ambientalmente responsables de los turistas. En cambio, el temor ambiental y la preocupación ambiental median en serie la relación entre la preocupación ambiental y los comportamientos ambientalmente responsables de los turistas.

este estudio amplía la teoría del valor-creencia-norma al integrar las emociones ambientales y prueba empíricamente el efecto de múltiples psiques en el consumo responsable, contribuyendo al logro del ODS 12 en la Agenda 2030 de la ONU.

The purpose of this paper is to examine the relationships between social and environmental responsibility knowledge, attitudes, and purchasing behavior.

An online questionnaire was developed to assess knowledge of, and attitudes towards, issues of social responsibility, including social and environmental aspects related to the production and distribution of apparel and textile goods. Information regarding engagement in socially and environmentally responsible apparel‐purchasing behavior was also collected. Participants included students enrolled at a four‐year institution located in the Midwestern USA.

Participants indicated being more knowledgeable about apparel environmental issues as compared to apparel social issues. Overall, participants exhibited low involvement in socially and environmentally responsible apparel‐purchasing behavior. However, both knowledge and attitudes of social and environmental issues were significant predictors of socially and environmentally responsible purchasing behavior.

Given the competition among apparel companies operating in the marketplace, this study lends valuable insight for firms in implementing strategic social and environmental practices and policies. The implications of this study also suggest that firms within the industry may need to respond to the barriers perceived by consumers in engaging in sustainable apparel‐purchasing behavior.

The findings of this study are useful in understanding the relationship between knowledge, attitudes, and behavior. Previous research on this topic has been inconclusive. A thorough examination of this topic is important, as noted by previous scholars, consumers have the ability to effect change in the marketplace through their purchasing behavior.

Environmental tourism impacts are considered to be unbalanced. The implementation of environmental sustainability focuses on restoring a balance through environmentally responsible behavior. As Generation Z was found in recent studies to exhibit divergent levels of environmentally responsible behavior compared to other generations, but also to have intra-generational differences, this study aims to explore the underlying reasons and explanations behind their attitudes and behavioral attempts.

Four focus group discussions with young people belonging to Generation Z allow to probe deep into their environmental sustainability orientation.

The results of this study demonstrate that Generation Z’s environmental attitude is triggered by social pressure, social media, as well as by the COVID-19 pandemic. For their touristic behavioral intention, they concentrate predominantly on climate-friendly travel and on-site mobility, waste avoidance as well as emphasizing economic and social sustainability. By furthermore highlighting Generation Z’s responsibility ascription to the supply and the demand side, in addition to illustrating the demand for framework conditions to be created from governments and destinations, the knowledge scope on environmental sustainability is expanded.

In particular, this study enriches environmentally responsible behavior research by incorporating the perspective of Generation Z, while it deepens Generation Z’s behavioral understanding. Furthermore, the results of this study allow to derive implications for tourism policymakers.

环境旅游影响被认为是不平衡的。环境可持续性的实施侧重于通过对环境负责的行为来恢复平衡。由于最近的研究发现Z一代与其他几代人相比表现出不同的环境责任行为水平, 且存在代际差异, 本研究探讨了他们的态度和行为尝试背后的潜在原因和解释。

采用四个焦点小组与Z世代年轻人讨论, 深入探究他们的环境可持续性导向。

这项研究的结果表明, Z世代的环境态度是由社会压力、社交媒体以及COVID-19大流行引发的。对于他们的旅游行为意向, 他们主要关注气候友好型旅行和现场移动性, 避免浪费以及强调经济和社会的可持续性。通过进一步强调Z世代对供给侧和需求侧的责任归因, 并阐释政府和目的地对框架条件的需求, 扩大了环境可持续性的知识范围。

特别地, 本研究通过纳入Z世代的视角, 丰富了环境责任行为研究, 加深了Z世代的行为理解。此外, 本研究的结果可以为旅游政策制定者提供启示。

Los impactos medioambientales del turismo se consideran desequilibrados. La implementación de la sostenibilidad medioambiental se centra en restablecer el equilibrio mediante un comportamiento responsable con el medio ambiente. Estudios recientes señalan que la Generación Z muestra niveles divergentes de comportamiento responsable con el medio ambiente en comparación con otras generaciones, pero también presenta diferencias intra-generacionales. Este estudio explora las razones y explicaciones subyacentes a sus actitudes e intenciones de comportamiento.

Cuatro grupos de discusión con jóvenes de la Generación Z permiten profundizar en su orientación hacia la sostenibilidad medioambiental.

Los resultados de este estudio evidencian que la actitud medioambiental de la Generación Z está provocada por la presión social, medios sociales, así como por la pandemia del COVID-19. En cuanto a su intención de comportamiento turístico, se concentran predominantemente en los viajes respetuosos con el clima y la movilidad in situ, evitar residuos, así como en hacer hincapié en la sostenibilidad económica y social. Al destacar la responsabilidad que la Generación Z atribuye a la oferta y la demanda, además de inculcar la demanda para la creación de condiciones marco por parte de gobiernos y destinos, se amplía el alcance del conocimiento sobre la sostenibilidad medioambiental.

En particular, este estudio enriquece la investigación sobre el comportamiento responsable con el medio ambiente al incorporar la perspectiva de la Generación Z y profundizar en la comprensión del comportamiento de esta generación. Asimismo, los resultados de este estudio permiten desarrollar implicaciones para los responsables de las políticas turísticas.

The purpose of this paper is to identify the generational cohort effect on responsible consumer behavior. Based on the theory of planned behavior and the generational cohort theory, the authors test the impact of perceived consumer effectiveness (PCE), media exposure (ME), the social group influence of family and peers and self-identity on the intention of Generation X and Generation Y to purchase environmentally responsible products.

The data were collected from 1,870 respondents in France. Based on the factor scores from a confirmatory factor analysis, the authors tested for interaction effects by employing regression and path analyses. A two-group structural model evaluated the strength of each cohort’s direct effects and the significant differences between the groups.

The results reveal a generational (cohort) effect on the relationship between PCE and ME and the intention to purchase environmentally responsible products.

The convenience sample shows bias toward younger people, especially students. In addition, some latent variables show low AVE scores, probably due to scale interpretation differences. By measuring purchase intention, the study disregards the actual behavior of consumers.

To increase consumers’ personal involvement in responsible purchasing behaviors, marketers could cater to the social desirability side of Gen Y by emphasizing products that express community values; on the other hand, marketers could appeal to the PCE of Gen X by providing more information and convincing them that their actions matter.

The efficiency of awareness and promotional campaigns for environmentally responsible products will be enhanced when marketers employ segmentation based on generational cohorts.

The study contributes to a better understanding of responsible consumer behavior by identifying generational cohort differences.

Drawing on the branded service encounters perspective, the purpose of this study is to investigate how frontline service employees’ environmentally irresponsible behaviors affect customers’ brand evaluations.

The research conducted two experiments. The first experiment explored the effect of frontline service employees’ environmentally irresponsible behaviors on customers’ brand evaluations via corporate hypocrisy. The second experiment explored the moderation effect of employees’ prototypicality and the importance of corporate social responsibility (CSR) among customers.

Experiment 1 indicates that for firms with a green brand image, frontline employees’ environmentally irresponsible behaviors result in customers’ perception that the firm is hypocritical, thus reducing their brand evaluations. Experiment 2 shows that employee prototypicality and CSR importance to the customer enhance the negative impact of frontline employees’ environmentally irresponsible behaviors on customers’ brand evaluations through customers’ perception of corporate hypocrisy.

This study is one of the first efforts to explore how frontline service employees’ environmentally irresponsible behaviors affect customers’ responses. It helps understand the impact of frontline employees’ counter-productive sustainable behaviors on customers’ brand perception, as well as the relationship between CSR and employees.

This study suggests that firms’ green brand image does not always lead to positive customer response. When frontline employees’ behaviors are inconsistent with firms’ green brand image, it can trigger customers’ perceptions of corporate hypocrisy and thus influence their brand evaluations. Therefore, firms should train frontline service employees to make their behaviors align with the firms’ green brand image.

This study is one of the first efforts to explore how frontline service employees’ environmentally irresponsible behaviors affect customers’ responses. It helps understand the impact of frontline employees’ counter-productive sustainable behaviors on customers’ brand perception, as well as the relationship between CSR and employee.

Environmentally Responsible Behavior (ERB) refers to actions and practices aimed at minimizing negative environmental impact through conservation, waste reduction and sustainable practices driven by concern for environmental well-being. This study aims to explain the effect of environmental attitudes of hotel guests visiting green and non-green hotels on their ERB. In the research, hotels with different concepts were handled separately and a comparative analysis was made between both customer types.

The study was assessed using two separate models: one for green hotel guests and another for non-green hotel guests. Data were collected from 205 participants from green hotel guests in Turkiye and 206 participants from hotel guests visiting non-green hotels in Turkiye, using a survey form with a convenience sampling method. The hypotheses were analyzed with the structural equation model and multi-group analysis (MGA) in the Smart PLS statistical program.

The ecocentric attitude positively affects political and community activism but does not impact recycling, educational behavior, green consumerism or overall ERB. The technocentric attitude negatively influences recycling, educational behavior, green consumerism, community activism and ERB but does not negatively affect political activism. The dualcentric attitude positively impacts all ERB sub-dimensions. The multi-group analysis (MGA) revealed that dualcentric attitudes have a stronger influence on green consumerism, political activism and recycling behavior among green hotel guests compared to non-green hotel guests.

These findings directly impact hotel managers, underscoring the strategic significance of adopting and advocating green practices. Implementing environmentally friendly initiatives not only appeals to environmentally conscious consumers but also holds the potential to cultivate ERB among all guests. By integrating sustainability into marketing strategies, hotels can communicate their commitment to environmental stewardship, positively influencing guests’ environmental attitudes and behaviors.

The paper’s key contribution is its comparative analysis of ERB between guests at green and non-green hotels. It reveals how tourists’ environmental attitudes influence their hotel choices and behaviors, offering insights into sustainable tourism. Additionally, it explores the differences between ecocentric, technocentric and dualcentric attitudes, enhancing our understanding of how varying environmental concerns shape tourists’ behaviors and choices and contributing to the broader discussion on environmental psychology in tourism.

The purpose of this study is to analyze environmentally responsible tourist behavior in a socially responsible destination. Specifically, this study explores the relationship between destination social responsibility and environmentally responsible behavior (ERB) using the stimulus–organism–response model as a theoretical framework.

The research sample is composed of Spanish tourists over 18 years of age who have visited one of the selected urban tourist destinations: Malaga, Barcelona, Madrid, Palma de Mallorca and Bilbao; therefore, all participants confirmed having visited one or more of the above destinations and coming from a different place, thus confirming that in no case were they residents. Data collection used a non-probabilistic sampling method with quotas reflecting the demographic makeup of the Spanish population. Information was gathered in July 2023 through an online survey using a structured questionnaire. Before the main study, a pilot investigation ensured the reliability and clarity of the measurement scales.

It is concluded that the proposed behavior model is satisfactory and allows for explaining the ERB of tourists, whose main determinants are place attachment, perception of the destination’s social responsibility, environmental concern and perceived effectiveness.

The main contribution expected from this study is the proposal of a conceptual model, in the environment of socially responsible destinations, that allows for the completion of the proposals made in the specific literature on ERB in the context of urban tourism.

本研究探讨在具有社会责任关注的城市旅游目的地中, 游客的环保行为, 并提出了基于“刺激-有机体-反应”（SOR）框架的概念模型。研究旨在识别目的地社会责任（DSR）、环境关注、地方依恋和感知效能如何影响游客的环保行为（ERB）。

通过在线问卷调查收集了400名访问过西班牙五个城市旅游目的地的西班牙游客的数据。采用结构方程模型（SEM）验证提出的模型并测试假设。构念通过可靠且验证过的量表进行测量, 以确保数据质量。

结果证实了SOR框架中的关系：DSR对环境关注、地方依恋和感知效能有正向影响。环境关注和地方依恋在DSR对ERB的影响中起中介作用。研究强调了地方依恋和感知效能作为关键因素, 将环境关注转化为环保行为。提出的模型解释了ERB方差的64.5%。

本研究扩展了在城市旅游情境中对环保行为的理解, 强调了DSR作为情感和行为结果催化剂的作用。通过将多种理论视角整合到统一模型中, 该研究为城市目的地如何利用社会责任促进可持续发展和游客参与提供了新的见解。

Este estudio investiga el comportamiento turístico ambientalmente responsable en destinos urbanos con un enfoque en la responsabilidad social, proponiendo un modelo conceptual basado en el marco de Estímulo-Organismo-Respuesta (SOR). La investigación tiene como objetivo identificar cómo la responsabilidad social del destino (DSR), la preocupación ambiental, el apego al lugar y la percepción de eficacia influyen en el comportamiento ambientalmente responsable (ERB) de los turistas.

Se recopilaron datos mediante una encuesta en línea realizada a 400 turistas españoles que visitaron cinco destinos urbanos en España. Se utilizó modelado de ecuaciones estructurales (SEM) para validar el modelo propuesto y probar las hipótesis. Los constructos se midieron utilizando escalas confiables y validadas para garantizar la calidad de los datos.

Los resultados confirman las relaciones dentro del marco SOR: la DSR influye positivamente en la preocupación ambiental, el apego al lugar y la percepción de eficacia. La preocupación ambiental y el apego al lugar median el efecto de la DSR en el ERB. El estudio destaca el apego al lugar y la percepción de eficacia como factores críticos que transforman la preocupación ambiental en comportamiento ambientalmente responsable. El modelo propuesto explica el 64,5% de la varianza del ERB.

Esta investigación amplía la comprensión del comportamiento ambientalmente responsable en contextos de turismo urbano, enfatizando el papel de la DSR como un catalizador de resultados emocionales y conductuales. Al integrar diversas perspectivas teóricas en un modelo unificado, el estudio ofrece nuevos conocimientos para que los destinos urbanos aprovechen la responsabilidad social en la promoción de la sostenibilidad y el compromiso turístico.

Previous studies have empirically examined the positive outcomes organizations can achieve by engaging in environmentally responsible actions, but the underlying mechanism of the reasons why publics engage in supportive behaviors for those organizations has not been examined in light of theoretical foundations. To fill this gap, this paper builds on a foundation of norm activation theory to explore the effect of publics' awareness of environmental consequences on perceived environmental responsibility of organizations and organizational norm, which can have an impact on publics' supportive behavior toward environmentally responsible organizations. The potential relationships between social media use for environmental information and other variables are also explored.

Drawing on norm activation theory, an online survey was conducted among 288 adults in the United States. Participants were recruited from Amazon Mechanical Turk.

Findings indicate the impact of individuals' awareness of environmental consequences on their ascription of responsibility to organizations, which influences organizational norm and supportive behavior intention toward organizations.

This study is one of the first attempts to explore the underlying mechanism of publics' support for environmentally responsible organizations.