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All cultures have models of the universe. These models explain the structure of the world, the proper structure of society, the important events in life and the relationship of mystical and rational consciousness. Science has four goals; describing the present, explaining the past, predicting the future and understanding fundamental processes. The Pan‐Acts model maintains that the foundation of reality is an ocean of infinitesimals of energy in ceaseless, random motion. Eight levels of organized phenomena are created by the combinations and permutations of these infinitesimals. This model could serve as a basis for the evolution of a humanistic planetary culture.

In last month's issue of the Journal we published an abstract of the Annual Report of the Public Analyst for the City of Salford, Mr. H. H. Bagnall, B.Sc., F.I.C., and we gave particular prominence to that portion of his report which related to the analyses of seven samples of toffee. The instances of gross exaggeration and falsehood in advertisements to which Mr. Bagnall calls attention are really very much akin to the misdescription of an article upon the label, and such procedure should undoubtedly be a punishable offence. It is an unfortunate fact that exaggeration or misrepresentation are not uncommon features of the claims made in advertisements of the present day, but if public attention is called to blatant examples of this kind, much may be done towards educating the purchaser to realise that laudatory statements made by a manufacturer in regard to his own goods are at best biassed and in many cases false and misleading. Unimpeachable and independent testimony is the only thing which can carry conviction to the purchaser.

The Wikipedia (2008) entry for mathematical sociology cites four books with ‘mathematical sociology’ in the title: Coleman (1964), Fararo (1973), Leik and Meeker (1975) and Bonacich (2008). Fararo (1973, pp. 764–766) provides a guide to the literature in mathematical sociology covering journals, bibliographies, reviews and expository essays, readers, texts, original monographs and research papers. Many of the references are either broader than mathematical sociology, for example, concerning the behavioural sciences in general, or narrower, dealing with a particular topic within sociology, or concerning a related field such as social psychology. Three classical original monographs are identified: Dodd (1942), Zipf (1949) and Rashevsky (1951). Included in a second generation of monographs is Coleman's (1964) ‘An Introduction to Mathematical Sociology’. Could it be that this is the first use of the phrase ‘mathematical sociology’?

The investigation here reported was undertaken to determine certain physical principles and their application to dehydration problems in general. The project was not carried to the point where it was possible to consider the modifications necessary for the different varieties of fruits and vegetables. Factors leading to the deterioration of dehydrated products and the relation which the condition of the fresh material may bear to this deterioration are important phases of the problem not here considered. Spoilage of raw food is due principally to the growth of moulds and bacteria. This growth does not occur when the soluble solids are sufficiently concentrated through the reduction, by drying or by other means, of the water present in foods. Even if they are not killed, the moulds and bacteria remain dormant and harmless in the absence of a suitable medium for their growth. Changes in composition, flavour and appearance, however, may also be brought about by the action of the enzymes present in practically all foodstuffs. As these natural catalytic bodies are not always inactivated by the treatment which stops mould and bacterial action they must be considered in working out methods of dehydration. The outstanding advantage of drying as a method of preserving foods is that the weight and bulk of the products are greatly reduced, thus making possible economy in storage and transportation. The production cost of dehydration compares favourably with that of canning. Dried fruits and vegetables are almost as convenient for use in the home as the fresh products. They need no peeling or other preliminary treatment, and soaking and cooking can often be combined. Only the quantity required need be used when the package is opened; the rest will keep in good condition for a reasonable time. “Dried,” “sun‐dried,” “evaporated” and “dehydrated” are the terms most commonly used to describe dried products. Dried indicates drying by any means; sun‐dried indicates drying without artificial heat; and evaporated implies the use of artificial heat. Evaporated refers more particularly to the use of artificial heat in driers depending for their air circulation on natural draught, while dehydrated implies mechanical circulation of artificial heat. The commercial dehydration of fruits has reached a more advanced stage of development than has the commercial dehydration of vegetables, owing largely to the fact that the public is familiar with sun‐dried and evaporated fruits, whereas it knows comparatively little about dried vegetables. During the World War 8,905,158 lbs. of dehydrated vegetables, divided as follows, were shipped to the United States Army overseas: Potatoes, 6,437,430lbs.; onions, 336,780; carrots, 214,724; turnips, 56,224; and soup mixture, 1,860,000. In the years immediately following 1919 the drying of vegetables declined rapidly, and for the last 10 years or more production has been compartively small. To be successful, a dehydration plant must be built where fresh materials are plentiful and reasonable in price. A diversity of products makes possible an operating season long enough to keep the overhead expenses down to the minimum. The products dried, however, should be limited to those for which a ready market exists. The only satisfactory method of operating is to contract for a sufficient acreage to take care of the needs of a plant at a price which will permit both the grower and the drier to make a profit. Material to be dried must be carefully sorted so as to be free of mould, decay and other defects that would lower the grade of the finished product. The stone fruits (apricots, peaches, cherries and plums) must be sufficiently firm to permit mechanical pitting without tearing. Where they are prepared by manual labour they must not be so soft as to stick to the trays. Apples and pears must not be so soft as to crush in the coring and peeling machines. Berries, cranberries and grapes are usually dried whole. Fruit that needs trimming must be avoided, as it not only adds to the cost of operation, but also lowers the grade of the final product. Vegetables, such as beans (snap), cabbage, carrots, celery, corn, parsnips, potatoes, pumpkin, spinach, squash and turnips, are sliced, shredded, diced or cut in desired pieces before drying. Dehydration does not improve the quality of fresh fruits or vegetables, nor does it provide for the satisfactory use of unsound products. At best the process can only conserve the original constituents of the foods, minus replaceable water. Careful handling reduces labour and waste. Bruised tissue is especially susceptible to discolouration and decay. Individual pieces prepared from good stock are more uniform and attractive than those from heavily trimmed stock. Raw materials should be as carefully washed and cleaned for dehydration as for table use. Much of the washing machinery used in canning is suitable for use in dehydration plants. A rotary cylindrical washer equipped with a water‐spraying system is very satisfactory for washing many types of products. Soft or easily broken fruits and vegetables may be washed by passing the trayed material between several sprays of cold water. The segregation of fresh fruits and vegetables according to size facilitates both the preparatory handling and the drying. One type of grader consists of a perforated metal plate, 3 by 10 feet, or larger. The perforations are in sections of varying size, and the plate is inclined and mechanically agitated in order to insure an even flow of the material in one direction. The product is separated according to size by being passed through the perforations. Perforated plates are also used in stacks. Several plates, each stamped with holes of a uniform size, the holes varying in size with each plate, are set one above the other, with 6 inches or more between plates. They are arranged so that the holes are progressively smaller from top to bottom. Another grader sorts out easily rolling materials according to diameter. As a mechanically driven cable rolls the materials along an opening that increases in width, the product falls through and is collected according to size. A grader based on the same principle passes the product down a chute the floor of which consists of rollers placed at increasingly greater distances apart. As the product rolls along the chute it is separated in progression according to size.

Programmed instruction has been in use in the UK now for about seven years, although similar teaching methods have been in use much longer. The beginnings of what we might call recent developments could be discerned about three years ago in the preachings if not the practices of the experts. At that time there were two rival styles of program: linear constructed response and branching multi‐choice. Then programmers started writing linear programs which instead of asking the student to write down his own answer called upon him to select one from a list. If he selected wrongly he discovered this but received no extra material. These heretical programmers also upset the dichotomy by writing branching programs which made the student construct his own answer and write it down before being allowed to match his answer with a list provided.

The emission of greenhouse gasses, deforestation, and global warming occurred for unplanned developmental designs in most of the South Asian countries. The present study intends to make a comparative study between Bangladesh and the Maldives regarding the impact of pollution on economic growth. The developmental process of these two countries has been interrogated due to the absence of implementing the plan of sustainable development properly. These two countries have been chosen due to having dissimilarities of demographic structure and different developmental models. The density of the population in Bangladesh is the height of the South Asian countries. An unplanned developmental process, urbanisation, and industrialisation made the country highly polluted. Albeit foreign direct investment (FDI) and industrialisation helped Bangladesh to be promoted from a least developed country to a developing country, yet question raises about sustainable development. The South Asian tinny island state, the Islamic Republic of the Maldives has a tourist-based economic structure facing environmental disaster. The erosion of lands and growing air pollution have collectively made the island country jeopardised. This chapter will delineate the effects of pollution on economic growth both in Bangladesh and the Maldives. It will further shed light on application of environmental governance in Bangladesh and the Maldives.

The purpose of this paper is to contribute to the corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.

A set of hypotheses was developed, based on theory, and survey data were obtained from 440 individuals in order to test the hypotheses. The data pertained to the individuals' recent decisions to invest in particular companies' shares, and to the degree of their identification with the companies' identities. The analysis method was PLS path modelling.

First, an individual's identification with a company was found to have a positive effect on their determination to invest in the company's shares rather than in other companies' shares that have approximately similar expected financial returns/risks. Second, company identification was found to elicit preparedness to invest in the company's shares with lower financial returns expected from the shares than from other shares. Both influences were partly mediated by the individual's willingness to give support to a company with which they identify.

The study pertains to company identification of individual investors; institutional (and professional) investors are beyond the scope of the paper. Also, the sample focuses on investors in a single country (Finland), and the data may involve some self‐reporting and retrospection biases.

Considering corporate marketing in the stock markets, individuals who identify with the company are identified as worthwhile targets when the company seeks to attract new investors.

The paper provides theoretical grounding for and empirical evidence of the positive influence of company identification on individuals' willingness to invest in companies' shares. It is a novel finding for corporate marketing literature that individuals express their identification with a corporate brand also through investing in its shares.

The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK financial institution, against a comparison with their employees' own individual ethical values.

The multi‐method case study uses a mix of secondary data analysis, key interviews and 245 employee questionnaires. The financial institution is selected as it is identified as being in the process of instigating what may be termed a “monolithic” corporate branding strategy while using a “top down” communication approach across its various operations in the UK.

The paper shows that employees' perceive managements' ideal identity to be significantly different to the operational reality that “is” the company, especially in relation to ethical values. These gaps also vary between major divisions within the organisation, as well as between differing staffing levels, adding empirical support to existing theories that corporate identity and corporate brand management will need to take into account many sub‐cultures within any large organisation, as well as the individual values of its employees, and that a top down communication programme that fails to take this into consideration will face many difficulties.

This empirical based case study research focuses upon a comparison between internal perceptions of actual and ideal corporate values as part of the corporate identity, in comparison to employees' own individual values has been largely overlooked within the corporate identity and branding literatures to date.