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This study aims to examine the moderating role of generational identity in the relationship between user-generated content (UGC) and tourist destination image. It seeks to unveil the differential impact of UGC on the cognitive and affective dimensions of tourist destination image across generational cohorts: Generation Z, Millennials and Generation X.

This study has an experimental design. It used online surveys to gather data from 317 participants recruited through social media channels. Participants were presented with both positive and negative UGC, and their responses were measured using cognitive and affective scales.

This study reveals that UGC significantly affects both the cognitive and affective dimensions of the destination image. However, the impact on the cognitive aspect is moderated by generational differences, with distinct variations observed across Generation Z, Millennials and Generation X. No significant generational moderation was found for the affective dimension, indicating a universal influence of UGC on emotional perceptions of destinations.

The findings suggest that marketers should tailor their communication strategies to the generational characteristics of their target audience, especially concerning the cognitive aspects of destination marketing. However, for affective appeals, a uniform strategy could be applied across generations, simplifying the approach for emotional marketing content.

This research contributes to the extant literature by highlighting the importance of generational segmentation in the strategic marketing of tourism destinations. It extends the discourse to generational analysis, providing a more granular understanding of the interactions between tourists and UGC.

This review aims to provide synoptic documentation on acclaimed anecdotal plant-based remedies used by Latin America and the Caribbean (LAC) communities to manage COVID-19. The theoretical approaches that form the basis for using the anecdotally claimed phytotherapies were reviewed against current scientific evidence.

In this paper plant-based remedies for managing COVID-19 were searched on social and print media to identify testimonies of people from different communities in LAC countries. Information was extracted, evaluated and reviewed against current scientific evidence based on a literature search from databases such as Journal Storage (JSTOR), Excerpta Medica Database (EMBASE), SpringerLink, Scopus, ScienceDirect, PubMed, Google Scholar and Medline to explore the scientific basis for anecdotal claims.

A total of 23 medicinal plants belonging to 15 families were identified as phytotherapies used in managing COVID-19 in LAC communities.

The plant-based remedies contained valuable phytochemicals scientifically reported for their anti-inflammatory, antiviral, antioxidant and anticancer effects. Anecdotal information helps researchers investigate disease patterns, management and new drug discoveries. The identified acclaimed plant-based remedies are potential candidates for pharmacological evaluations for possible drug discovery for future pandemics.

The objective of this study was to examine the impact of the pandemic on sustainable agricultural practices (SAP) adoption such as: organic fertilizers, minimal use of tillage, crop rotation, soil burning and crop association in the frame of family farming systems in Ecuador.

The present research employed probit models' estimation with pooled data from 2018 to 2020. The study combined three sources of information with The Survey on Surface and Agricultural Continuous Production, as the main. This study also proposed the analysis of six regions: Coast, Coast Mountains, Northern Highlands, Central Highlands, Southern Highlands and the Amazon.

The authors see a lower adoption in the year 2020, where the pandemic was one of the causes. The only exception was the use of organic fertilizer. The adoption of these sustainable practices differed across the six regions. The findings also reveal that the employment generated by agricultural enterprises had a negative influence on the adoption of three sustainable practices, and that for the remaining practices the effect was positive.

The data set lacks information on the acceptance and the application of the practices promoted by agricultural technical assistance, which could provide insights into the effectiveness of the learning process. The limited observation period does not allow for investigating long-term effects on sustainable practices adoption.

This study helps to understand the implications of the COVID-19 pandemic in the adoption of SAP. Additionally, this research can help with the scalability of the practices starting from the regions that are most likely to adopt each of them.