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Article
Publication date: 20 June 2024

Rudy Haryanto, Mohammad Muhlis Anwar, Harisah Harisah and Fadllan Fadllan

This study aims to examine the impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as a mediating role to increase tourist…

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Abstract

Purpose

This study aims to examine the impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as a mediating role to increase tourist satisfaction.

Design/methodology/approach

Data is obtained through a questionnaire completed by 400 tourists who have traveled to visit halal tourism destinations on Madurese Island. The collected research data is tested by using partial least squares structural equation modeling (PLS-SEM).

Findings

The study revealed that halal tourism governance has positive and significant impact on halal tourist satisfaction and halal tourism branding. The study also revealed that halal tourism branding has no positive and significant impact on halal tourist satisfaction because the community thinks that halal tourism branding is common and commonplace.

Research limitations/implications

This research is on an Island-specific halal tourism destination, which means that the findings cannot be generalized to other geographical areas which have diverse cultures.

Practical implications

The study provides insight into halal tourism and destination governance, which is important for marketers, the Ministry of Tourism and local tourism officials to support halal tourism.

Originality/value

This paper fills a gap by presenting the first comprehensive overview of halal tourism governance that enhances ongoing discussions in the halal tourism field.

Details

Journal of Islamic Marketing, vol. 15 no. 9
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 10 August 2023

Murtanti Jani Rahayu, Hakimatul Mukaromah and Mulyanto Mulyanto

The Indonesian government's Village-Owned Enterprises (BUMDes) initiative optimizes Village Resources (SDD)—human and natural—to improve rural communities' welfare. Villagers must…

583

Abstract

Purpose

The Indonesian government's Village-Owned Enterprises (BUMDes) initiative optimizes Village Resources (SDD)—human and natural—to improve rural communities' welfare. Villagers must participate in many ways. Due to its natural potential, industry, waste management and building management business units, BUMDes Waskito Wijaya in Waru village, Baki sub-district, Sukoharjo Regency, Central Java has the potential to grow. Strengthening social capital helps BUMDes management become sustainable.

Design/methodology/approach

The focus of this research is to find out what social capital characteristics that can improve the development of BUMDes Waskito Wijaya. Thus, this study uses a SWOT analysis to establish BUMDes by promoting village influencers, strong institutions, and internal and external social networks. Thus, strong bonding, linking and bridging will improve BUMDes' involvement in the village. This research describes the organization's internal and external situations and formulates the BUMDes development strategy empirically.

Findings

This study revealed that norms, trust, social networks and infrastructure positively impact BUMDes development. However, the social capital created is still in the bonding stage. While the linking and bridging stages are not yet sufficient to support a productive and prosperous BUMDes.

Originality/value

Thus, the developed strategy encourages the strong leadership spirit of the village influencers, creates aspirational and supportive institutions, and strengthens social networks both horizontally and vertically. Consequently, the linking and bridging that can actively engage in partnerships and build public trust will successfully be achieved. The condition will develop the capacity of BUMDes in providing facilities for the community.

Peer review

The peer-review history for this article is available at: https://publons.com/publon/10.1108/IJSE-10-2022-0700

Details

International Journal of Social Economics, vol. 51 no. 3
Type: Research Article
ISSN: 0306-8293

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