Discusses various aspects of market research in Eastern Europe, with special emphasis on the Hungarian experience under the New Economic Mechanism. Attempts to show how the manner…
Abstract
Discusses various aspects of market research in Eastern Europe, with special emphasis on the Hungarian experience under the New Economic Mechanism. Attempts to show how the manner in which various sources of information can and should be utilized. Highlights differences and similarities between methodology of marketing employed in the East and the West. Presents a cross‐section of case studies to illustrate market research carried out. Suggests that marketing research is an important function in Eastern Europe.
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Amendments to Conspectus published in Spring 1967 For reasons of space it is not possible to publish in full a revised Conspectus in each issue of this Journal. The following list…
Abstract
Amendments to Conspectus published in Spring 1967 For reasons of space it is not possible to publish in full a revised Conspectus in each issue of this Journal. The following list represents amendments to the first full Conspectus, again in the order of Undergraduate Degree Courses, Postgraduate Diploma and Degree Courses and Post‐experience Courses. A distinction is made between deletions, revised entries, and new entries; where revisions have been made, a full entry is published.
Presents the results of research into a risk reduction technique for the introduction of new products called test marketing. Suggests that innovation should not end with the…
Abstract
Presents the results of research into a risk reduction technique for the introduction of new products called test marketing. Suggests that innovation should not end with the manufacturer, but be continued by the distributor and also the consumer, which test marketing allows. Attributes high failure rate of new market entrants to a lack of knowledge of innovatory dynamics.
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Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the…
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Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the addition of the information on a respondent's education to this factor is particularly rewarding. Uses research conducted previously by others and three surveys carried out under the supervision of the authors to illustrate this point.
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Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that…
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Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that substantial changes are taking place in the USSR and other socialist economies. Draws comparisons with Western economies.
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Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas…
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Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas of product development and customer relationships.
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Customer logistics service may mean different things to various organizations! Heavy emphasis in one organization may be placed on having a product available at the time, at the…
Abstract
Customer logistics service may mean different things to various organizations! Heavy emphasis in one organization may be placed on having a product available at the time, at the place, and in the quantities desired. In another company, it may be desirable to preserve the relative freedom in the manner and timing with which orders can be received from customers for processing. At other times and in other organizations, management may concentrate on improving the condition of goods delivered to customers. Finally, but of vital importance in many logistics systems, the speed and dependability with which items ordered can be made available to customers may be of primary concern.
Lyndsay M.C. Hayhurst, Holly Thorpe and Megan Chawansky
Lyndsay M.C. Hayhurst, Holly Thorpe and Megan Chawansky
Persephone de Magdalene and Kai Roland Green
This paper identifies and maps themes and critiques emerging from feminist-informed and gender-focused mainstream entrepreneurship and social entrepreneurship (SE) literature. We…
Abstract
Purpose
This paper identifies and maps themes and critiques emerging from feminist-informed and gender-focused mainstream entrepreneurship and social entrepreneurship (SE) literature. We aim to develop a robust, theoretically informed gender-aware framework for future SE research.
Design/methodology/approach
A five-stage literature review process was undertaken to identify the common themes, key knowledge gaps and areas of contention highlighted by feminist critiques of mainstream entrepreneurship and what we refer to here as the “critical SE literature”. We draw on a widely used framework of epistemological approaches to discuss the emergent themes, specifically utilising three dominant epistemologies previously found to map onto entrepreneurship policy, those being: “gender as variable”, feminist standpoint and feminist poststructuralist positions.
Findings
We find feminist perspectives on SE particularly distinctive for their high reliance on relational and embedded accounts of the economy, more attentive to collectivist themes like “belongingness” in the performance of gender and identity, and maintaining a challenge to neoliberal and postfeminist norms. Anchoring each perspective in their respective epistemologies, we demonstrate their lineage in critiques of mainstream entrepreneurship and critical (non-feminist) SE. However, divergences from these lineages lead us to identify diversely contextualised and value-adding feminist accounts of SE that add richness and nuance to mainstream entrepreneurship theorising.
Research limitations/implications
The relative “youth” of the gender-focused and feminist-informed SE literature, alongside the theoretical relevance of the feminist critique of mainstream entrepreneurship and critical social entrepreneurship literature, lead us to draw on the strengths of a more interpretivist paradigm in our research. This amplifies our ability to support the revelation of conceptual connections and relationships between emergent themes, theories, epistemologies and approaches drawn from multidisciplinary sources and to thereby enhance the reach, and associated value, of our research findings.
Originality/value
This review responds to calls for a gender-aware framework for social entrepreneurship research by (1) developing a set of original emergent themes, (2) tracing their intellectual lineage in associated research fields and (3) using them to deepen the connection between feminist epistemologies and entrepreneurship concepts.