Marketing in socialist societies

Abstract

Reviews the conceptual approaches to marketing which have been developed within socialist countries. Examines in detail some of the consequences of these changes. Suggests that substantial changes are taking place in the USSR and other socialist economies. Draws comparisons with Western economies.

Citation

Wills, G. and Hayhurst, R. (1971), "Marketing in socialist societies", European Journal of Marketing, Vol. 5 No. 1, pp. 13-28. https://doi.org/10.1108/EUM0000000005150