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Article
Publication date: 1 May 1990
Klaus j. Zink and Rolf Schildknect
For many years the technical quality of German products has given them a competitive edge in international markets. However, as more and more companies adopt Total Quality…
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Abstract
For many years the technical quality of German products has given them a competitive edge in international markets. However, as more and more companies adopt Total Quality strategies the ‘Made in West Germany’ label has decreased in stature. A recent survey highlights the growing importance of TQM to German companies.