German companies react to TQM

Abstract

For many years the technical quality of German products has given them a competitive edge in international markets. However, as more and more companies adopt Total Quality strategies the ‘Made in West Germany’ label has decreased in stature. A recent survey highlights the growing importance of TQM to German companies.

Citation

Zink, K.j. and Schildknect, R. (1990), "German companies react to TQM", The TQM Magazine, Vol. 2 No. 5. https://doi.org/10.1108/eb059498