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Article
Publication date: 1 March 1995
George K. Chacko, Rohizan b Zainal, Dagang b Mohd Yunus and Shahrin b Shahrudin
Should we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign…
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Abstract
Should we produce a product not produced before? With trade occupying as much as 94.8% of GNP in some ASEAN countries, their entry into the domestic market to displace a foreign import is a vital issue‐which is seldom, if ever, discussed in the literature. Our innovative use of Monte Carlo simulation estimates the market share of a FUTURE Malaysian product, enabling a preliminary decision on market entry to displace imports.
Details
Asia Pacific Journal of Marketing and Logistics, vol. 7 no. 3
Type: Research Article
ISSN: 1355-5855