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Article
Publication date: 18 September 2017

Sandra Klute-Wenig, Svenja Rebsch, Hartmut Holzmüller and Robert Refflinghaus

The importance of international markets has increased in the past years and will further increase in the future. This offers potential for being competitive, but especially for…

415

Abstract

Purpose

The importance of international markets has increased in the past years and will further increase in the future. This offers potential for being competitive, but especially for small- and medium-sized enterprises (SMEs) is going along with a variety of risks, e.g. the competition in the domestic market intensifies. Nevertheless, in most cases, SMEs with foreign operations are more successful than SME operating solely in the domestic markets. Nevertheless, the internationalization activities of SME are often unsystematic and emotional, especially when looking for distribution partners. The research project “Empirical based development of an instrument for identifying and making decisions about the choice of market entry and the selection of distribution partners of SME of the tool and cutlery industry when developing foreign markets” deals with this topic. In this paper the results of a literature review and an expert discussion regarding market development and especially the process of finding distribution partners for foreign markets are presented. Also, further steps in the project dealing with aspects of realizing the detected success factors by using quality management methods are explained.

Design/methodology/approach

The first step comprises a literature review and an expert discussion with leading managers of SME, with the aim to receive information about market entry decisions and selection of distribution partners. Therefore, a literature review and an expert discussion with leading managers of SME are carried out. The discussions are evaluated with MAXQDA©, a software for qualitative data analysis. Next, a questionnaire is designed for a quantitative analysis of the topic and will be evaluated by using SMART-PLS. Then, the results will be used as input variable for a quality function deployment for identifying appropriate measures for implementing the prior identified success factors. Thereby, also quality management methods and techniques will be used for finding the “right” measures. In this context, also a method for selecting distribution partners will be developed which is based on the logic of supplier evaluation. Finally, an Excel-based tool will be developed which includes the results of the project and allows companies easily applying them.

Findings

A literature review and an expert discussion within the tool and cutlery industry have been carried out and analysed. Thereby, the need for action regarding the selection of distribution partners has been revealed as essential step for success in foreign markets. Literature mostly deals with aspects like choosing appropriate countries for market entry and market entry strategy but not with distribution partners. Expert discussion also has shown that choosing distribution partners is often managed with gut feel. It lacks a criteria-based approach for optimizing this step during the internalization process.

Originality/value

Finding adequate distribution partners for a successful entry into foreign markets has not been investigated thoroughly yet. The project offers insights into determining factors for the selection process and improves the distribution partner selection by using quality management methods, for instance, by adapting the fundamental procedure of supplier assessment for distribution partner assessment.

Details

International Journal of Quality and Service Sciences, vol. 9 no. 3/4
Type: Research Article
ISSN: 1756-669X

Keywords

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Article
Publication date: 12 June 2020

Sandra Klute-Wenig and Robert Refflinghaus

Quality management systems are well established in multinationals and SMEs. For establishing and improving such systems, there is a variety of guidelines. Furthermore, there are…

588

Abstract

Purpose

Quality management systems are well established in multinationals and SMEs. For establishing and improving such systems, there is a variety of guidelines. Furthermore, there are software tools allowing a self-assessment of the current state of the implemented systems. However, these approaches do not fit for micro-enterprises and start-ups. Their processes are rather informal or not yet specified. Moreover, these companies are often in a phase of strong growth and have only one person in charge. Hence, they face the difficulty to decide if and how a (quality) management system should be implemented. This paper aims to show a first guideline for implementation.

Design/methodology/approach

The first step comprises a definition of microenterprises and start-ups and an analysis of their specific characteristics. Following, an overview of the DIN EN ISO 9001:2015 and its requirements is given. Next, it is analysed which requirements are relevant for or can be implemented in microenterprises and start-ups. Based on this, a guideline for decision-making is developed to examine if an application of the analysed standard is useful or necessary for the regarded companies. Also, the guideline illustrates how the requirements can be implemented.

Findings

A literature review, an analysis of the DIN EN ISO 9001:2015, the standards for project management, microenterprises and start-ups have been carried out. Thereby, the need to decide whether to implement implement a quality management system and assistance for the implementation process has been revealed as essential for the companies considered. Literature mostly deals with implementing a quality and/or project management system in multinationals and SMEs but not in very small companies. Furthermore, first practical examples have shown that microenterprises face difficulties when choosing and implementing a quality management system. A practical implementation guideline for these companies is lacking.

Originality/value

Although there is a lot of research dealing with quality management in SME, research about quality management in microenterprises and start-ups is scarce. This paper offers a first approach for a guideline of implementing an appropriate quality and possibly an additional or alternative project management in microenterprises and start-ups. This should facilitate the process of deciding if and how to implement an adequate management system for the regarded companies.

Details

International Journal of Quality and Service Sciences, vol. 12 no. 4
Type: Research Article
ISSN: 1756-669X

Keywords

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Article
Publication date: 21 February 2020

Sandra Klute-Wenig and Robert Refflinghaus

Quality management systems (QMSs) are well established in multinationals and small-and-medium enterprises (SMEs). For establishing and improving these systems, a variety of…

430

Abstract

Purpose

Quality management systems (QMSs) are well established in multinationals and small-and-medium enterprises (SMEs). For establishing and improving these systems, a variety of guidelines have been established. Furthermore, there are software tools allowing a self-assessment of the current state of the implemented systems. However, these approaches are not appropriate for microenterprises and start-ups as their processes are rather informal or not yet specified. Moreover, these companies are often in a phase of strong growth and have only one person in charge; hence, they face the difficulty to decide if and how a QMS should be implemented. The purpose of this study is to report a first guideline for implementation of a QMS for microenterprises and start-ups.

Design/methodology/approach

The first step comprises a definition of microenterprises and start-ups and an analysis of their specific characteristics. An overview of the DIN EN ISO 9001:2015 and its requirements is given below. Next, the relevant requirements that can be implemented in microenterprises and start-ups are analyzed. Accordingly, a guideline for decision-making is developed to examine if an application of the analyzed standard is useful or necessary for these companies. Moreover, the guideline illustrates how the requirements can be implemented.

Findings

A literature review, an analysis of the DIN EN ISO 9001:2015, and of microenterprises and start-ups have been carried out. Thus, the need to decide whether to implement a QMS and assistance for the implementation process has been revealed to be essential for the companies that were considered. The literature mostly deals with implementing a quality and/or project management system in multinationals and SMEs but not for very small companies. Furthermore, the practical examples have shown that microenterprises face difficulties when choosing and implementing a QMS; thus, a practical implementation guideline for these companies is lacking.

Originality/value

Although there is a lot of research dealing with quality management (QM) in SMEs, research about QM in microenterprises and start-ups is scarce. This paper offers a first approach for a guideline of implementing an appropriate QMS and possibly an additional or alternative project management system in microenterprises and start-ups. This should facilitate the process of deciding if and how to implement an adequate management system for such companies.

Details

International Journal of Quality and Service Sciences, vol. 12 no. 1
Type: Research Article
ISSN: 1756-669X

Keywords

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Article
Publication date: 18 December 2007

H.‐A. Crostack, I. Hackenbroich, R. Refflinghaus and D. Winter

Apart from the customer demands themselves, the weightings of the customer demands are one of the main input data of a QFD (Quality Function Deployment) and furthermore of the…

338

Abstract

Apart from the customer demands themselves, the weightings of the customer demands are one of the main input data of a QFD (Quality Function Deployment) and furthermore of the actual construction process of products. Up to now, most interviews with stakeholders have been carried out with questionnaires and then absolute weightings have been used. Now it has been analysed if the use of other interview and evaluation techniques, e.g. relative weightings and Analytic Hierarchy Process (AHP), can improve the precision of the demands and wishes of the stakeholders. Now the task was to analyse if the use of relative weightings as input of a QFD is possible at all, how they have to be adapted and if an increase in precision compared to the use of absolute weightings is reached. When using AHP during the product development it has become clear that only up to seven demands can be rated at the same time by customers. That means that a kind of hierarchy has to be developed to correctly transfer the demands and their weightings into the QFD.

Details

Asian Journal on Quality, vol. 8 no. 3
Type: Research Article
ISSN: 1598-2688

Keywords

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Article
Publication date: 13 April 2015

Sandra Klute-Wenig and Robert Refflinghaus

The purpose of this paper is the further development of an Excel-based integrated management system for the tool and cutlery industry regarding sustainability. The tool’s actual…

1791

Abstract

Purpose

The purpose of this paper is the further development of an Excel-based integrated management system for the tool and cutlery industry regarding sustainability. The tool’s actual status allows integrating and implementing requirements considering work safety, environmental and quality management and a self-assessment for checking the level of requirements’ fulfilment. However, the topic of sustainability and requirements and risks going along with it are of great importance for the mostly small and medium companies of this industry. Therefore, the Excel-tool is being enhanced by integrating the requirements of risk, energy and sustainability management. The paper presents the advanced Excel-tool.

Design/methodology/approach

The base for advancing the Excel-tool has been analysing the status quo of sustainability management in the companies. Moreover, a matrix for comparing the requirements has been enlarged regarding the standards for sustainability, risk and energy management and builds the base for further developing of the Excel-tool.

Findings

This analysis has shown the need for action, regarding the topic of sustainability. Hence, the Excel-tool has been enlarged regarding the assessment of fulfilling the requirements of different management systems. It allows small- and medium-sized enterprises a detection of need for action to comply with the requirements of different management systems with minimal afford. By this, an easily evaluation and improvement of the companies’ management systems is enabled.

Originality/value

The tool enables companies to easily evaluate the state of their integrated management system by themselves and assists when implementing additional management systems.

Details

The TQM Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1754-2731

Keywords

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Article
Publication date: 19 October 2010

Horst‐Artur Crostack, Christian Kern and Robert Refflinghaus

The purpose of this paper is to apply Kano's method in practice in the cutlery industry and test its suitability to the cutlery industry. Furthermore, a Kano‐based process for…

586

Abstract

Purpose

The purpose of this paper is to apply Kano's method in practice in the cutlery industry and test its suitability to the cutlery industry. Furthermore, a Kano‐based process for weighting customer requirements is presented.

Design/methodology/approach

By using the example of the cutlery industry, the paper exemplifies in which way companies can use Kano's method to consider customer requirements as good as possible. Thereby, it is discussed how less popular Kano evaluation modes can support the process of prioritizing measures. Rest upon the results of a Kano project, a multistage method for weighting customer requirements is introduced. The method is based on the connection of already existing Kano evaluation modes. It calculates the meaning of a customer requirement by using the percentage dispatch of the requirement on individual Kano requirement categories.

Findings

The evaluation of Kano questionnaires – differentiated by age and sex – showed that a low price by itself is not a decisively criteria for a buyer's decision. The main successful strategy is the availability of an extensive service. The analysis of Kano evaluation modes showed that especially the methods CAT and M>O> A> I are conceptual useable for developing a Kano‐based weighting process. Through an adjustment of existing methods and by a variation of the factors of the multistage calculation algorithm it is possible to describe the process of customers' requirement prioritisation.

Originality/value

By calculating the weighted relevance of customer requirements directly from the results of a Kano project, the new method allows to optimize the customer orientation within the companies.

Details

International Journal of Quality and Service Sciences, vol. 2 no. 3
Type: Research Article
ISSN: 1756-669X

Keywords

Available. Content available
Article
Publication date: 18 September 2017

Su Mi Dahlgaard-Park and Jens Dahlgaard

684

Abstract

Details

International Journal of Quality and Service Sciences, vol. 9 no. 3/4
Type: Research Article
ISSN: 1756-669X

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