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The current research presents a case study on how COVID-19 has influenced event attendees' attitudes toward safety procedures, venue capacity, purchasing tickets in advance, type of events (e.g. theatre, music and art) and the mode of the event (i.e. live vs online).

In two timeframes (i.e. during and after COVID-19 lockdowns), data were collected via a self-completed online survey from a regional Western Australia (WA) town, Geraldton. In total, 94 event attendees were recruited in Wave 1 (during lockdowns), and 126 respondents were recruited in Wave 2 (after lockdowns). The naturalistic data collection examines how COVID-19 has influenced attendees' attitudes.

The findings suggest that attendees have adapted to the new normal of COVID-19. If safety procedures are followed, most respondents are comfortable attending an entertainment event during and after the lockdown (Wave 1 and Wave 2). Furthermore, respondents exhibited comfort following COVID-19 safety precautions at events even after COVID-19 lockdowns, except for mandatory mask-wearing. However, the COVID-19 pandemic has prompted event attendees to prefer lower seating capacity at events, while the gradual easing of restrictions reduces their discomfort toward higher seat capacity.

Although some research has examined the financial and economic impact of COVID-19 on the event industry, there is limited research on consumers' or attendees' perceptions and attitudes toward events, particularly entertainment events and festivals, as the world emerges from the pandemic. Thus, the current case study is the first to examine event attendees' attitudes toward entertainment event management and operation during and after COVID-19 lockdowns. The finding provides significant theoretical and managerial implications surrounding the reaction of event attendees toward entertainment events (i.e. festivals) during health crises such as COVID-19.

Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France. At the time of the case, SEM had become an advertising phenomenon, with North American advertisers spending $9.4 billion in the SEM channel, up 62% from 2005. Moving forward, Griffin wants to ensure that the team keeps its leading edge and delivers the results Air France requires for optimal Internet sales growth. The case centers upon Air France's and Media Contacts' efforts to find the ideal SEM campaign to provide an optimal amount of ticket sales in response to advertising dollars spent. This optimal search marketing campaign is based on choosing effective allocation of ad dollars across the various search engines, as well as selecting appropriate keywords and bid strategies for placement on the search result page for Internet users.

In determining the optimal strategy, the case presents background information on the airline industry as well as the Internet search options available at the time, including Google, Microsoft MSN, Yahoo!, and Kayak. Additionally, background information is provided on SEM and its associated costs and means of measuring the successfulness of each marketing effort. The case illustrates how one must first determine the key performance indicators for the project to guide analysis and enable comparison of various SEM campaigns. Cost per click and probability to produce a sale differ among publishers. Therefore, using a portfolio application model's quadrant positions can be used to determine optimal publisher strategies. Additionally, pivot tables help illustrate campaigns and strategies that have historically been most successful in meeting Air France's target Internet sales. Multiple recommendations on how Media Contacts can assist Air France in improving its SEM strategy can be derived from the data provided.

Students learn how to optimally leverage the Internet in generating customer sales in a cost-effective manner. Students will analyze and manipulate a variety of data using pivot tables to determine optimal strategies for obtaining maximum total online bookings through the various online channels available. Using a portfolio application model, students can determine an optimal publisher strategy and complete copy improvement analysis.

Over the past 30 years there has been a steady increase in the availability and affordability of alcoholic drinks in the UK. This has been associated with a dramatic increase in alcohol‐related harm, involving premature death, chronic health problems and social ills. These adverse outcomes are not inevitable. They could be avoided by rational policy‐making that followed the scientific evidence. Efforts to directly influence drinking culture and to encourage ‘responsible drinking’ have failed. Sharply increasing the price and restricting the availability of alcohol would be likely to have major benefits for the well being of the UK population.

The purpose of this paper is to focus on the perceptions of risk from specific crimes held by tourists at the start of their vacation in the Turkish city of Istanbul.

The paper describes findings from Phase 1 of a two-phase research programme, during which 210 arrivals at the Ataturk airport were asked about their perceptions of their safety from crime while in the city and their intentions vis-à-vis the adoption (or otherwise) of basic safety precautions, using a 32-question self-completion questionnaire.

The findings confirm those of earlier studies that tourists, unlike citizens in general, tend to have low expectations of their vulnerability to crime. However, variables associated with fear in conventional surveys were not generally related to the perceptions of risk. The clearest association was between prior knowledge of crime in Istanbul and perceptions of risk. The lack of any strong relationship between perceptions of risk and intent to adopt safety precautions is then discussed.

The study is limited to visitors to one city and to English-speaking tourists.

The implication here is that if tourist centres wish to reduce crime it is not sufficient to focus on “educating” tourists on the dangers, but that more emphasis should be placed on crime prevention methods that put the onus on the host environment.

From a criminological perspective, two points appear particularly important. First, the relationship between fear (in all its manifestations) and risk is not constant. It may differ in different physical and social contexts. Second, if, following routine activity theory, policy makers wish to focus on changing people’s behaviour in order to maximise their safety, in different contexts different publics may vary in their willingness or resistance to change.

This study is original as it focusses on tourists to a specific destination at the beginning of their holiday.

This article has a very straightforward message: engendering loyalty among valuable employees is imperative.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

The purpose of this paper is to describe a project to convert a library intranet from HTML format to Wiki software and presents evidence of the success of this project.

The authors conduct a pre‐ and post‐survey of intranet users.

Use of the intranet increases after the transition to a Wiki. Updating does not increase, but is more evenly spread among departments rather than being concentrated among technical staff.

Wiki software is an excellent choice for a library intranet because it allows for easy editing and shared responsibility.

There are few articles written that assess the merits of Wiki software. This article establishes an ongoing discussion of which new web technologies have the most utility in a library setting.