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This study aims to investigate whether users’ engagement with a social media platform is affected as they engage in non-sponsored brand-related user-generated content (UGC). The concept of non-sponsored brand-related UGC encapsulates various social media patterns in which individuals choose how to consume, contribute or create brand-related content with no formal brand incentive or control.

The study focuses on the question of how users engage with non-sponsored brand-related UGC on Instagram and assesses the influence of UGC perceived value, using partial least squares variance-based structural equation modeling.

The research shows significant and positive effects of UGC on Instagram users’ intentions to engage with the platform and the influence of UGC perceived value on UGC uses. The findings deepen the understanding of the mechanisms underlying non-sponsored brand-related UGC in consumer engagement marketing, with significant implications for brand managers and the future development of Instagram and other social media platforms.

The UGC functional, social and emotional values are evaluated for their effects on generating the three distinct patterns of consumer online brand-related activities (consumer, contribute and create) in the non-sponsored brand-related UGC context.

Diabetes is a chronic and challenging disease and requires personal daily self-management decisions and skills. For that, it is necessary that patients have sufficient information and health literacy to make the right choices and decisions in their self-care. Sequentially, health literacy has great relevance and influence in the daily lives of people with diabetes, since it encompasses the necessary skills to manage disease and health. Health literacy can be a relevant factor to consider when tackling diabetes self-management. Thus, for the prevention and treatment of diabetes, it is essential to promote individual health literacy. The quality of communication and patient-centred communication style seems to be a key aspect for the health literacy.

Drawing on appraisal theories, this paper aims to attempt to demonstrate how augmented reality (AR) strengthens relationships in the cognitive-affective-conative mechanism to shape visitors' recommendation of awe-inspiring heritage experiences.

A mixed-method approach was undertaken. First, an exploratory pre-study (n = 98) analyzed the multidimensionality of awe appraisals, eliciting the most salient dimensions in tourism experiences for informing the main study. Subsequently, an on-site survey was used to examine the relationships in the cognitive-affective-conative sequence, based on 316 questionnaires collected at a highly acclaimed religious heritage equipped with a multisensory AR activity.

Two distinct appraisals underlined in the awe concept were elicited during the exploratory phase: altered emotions (aggregating positive self-transformative dimensions) and the need for accommodation. The survey results demonstrated that the influence of authenticity on recommendation is shaped by emotions. Altered emotions hold a central mediating role and are differentiated from other discrete emotions. AR and the need for accommodation are revealed as contingencies that regulate the mediated mechanism.

This paper provides the hospitality and tourism stakeholders with a better understanding of how immersive technologies can be used for boosting recommendations, by enhancing the emotional responses toward authenticity perceptions.

This study introduces a novel conceptual framework to broaden our understanding of how cognitive and affective mental processes are linked to visitors’ recommendations, and how AR amplifies the outcomes. To the best of the authors’ knowledge, it is the first research to distinguish and document the specific effects of two different types of awe appraisal.

To evaluate the relationship between IT competence and innovation capacity in technology-based companies in Brazilian technology poles and/or parks in Brazil, this study aims to highlight the importance of the necessary differential associated with technologies to promote the innovation capacity of companies, as organisations can respond quickly and with innovative actions to changes in the business environment.

With a quantitative approach, an electronic questionnaire was applied from July to November 2021, with a ten-point Likert scale containing 45 questions distributed among the dimensions and constructs analysed. The survey sample was conducted in 88 companies (with 107 valid responses returned). Structural equation modelling was performed using SmartPLS 3.3.3 software for data analysis.

The results showed a strong, positive and committed relationship between IT competence and innovation capacity dimensions. As for the dimensions of IT competence, the six dimensions were evaluated and validated, with an advance in the literature.

The limitations of this research are related to a specific group of companies, located in an environment and with their own characteristics. Due to the limitations, there is a need to expand the investigation to other business areas, and not only to technology-based companies. There is a need to examine in detail the resources, dimensions of IT competence that are applied in companies, as well as evaluate how they relate to the capacity for innovation.

It is believed that the results of this research can contribute to the improvement of actions and strategies of technology-based companies, in addition to improving market responses with greater dynamism, creating innovative products and/or services directly for customers. One cannot forget, however, the discussions and theoretical advances between the relations of constructs and their application in organisations of various sectors.

The study of the existing relationships between IT competence and innovation capacity in Brazilian technology-based organisations provided an advance in knowledge, by understanding the form and characteristics existing between the dimensions analysed, enabling organisations to identify those that can best be used and obtain results of the company’s performance for the market.

The contributions include understanding the relationships between IT competence and innovation capacity and the knowledge that the organisation needs to know the dimensions of IT competencies to invest in innovation capacity and support activities for performance associated with a competitive advantage.

Este estudio investiga la relación entre la competencia de TI y la capacidad de la innovación en empresas basadas en tecnología brasileña y/o parques tecnológicos, el estudio destaca la importancia del diferencial necesario, asociado con las tecnologías para promover la capacidad de innovación de las empresas, por lo tanto, las organizaciones pueden responder rápidamente y con acciones innovadoras a los cambios en el entorno empresarial.

Con un enfoque cuantitativo, se utilizó un cuestionario electrónico, se aplicó de julio a noviembre de 2021, con una escala Likert de 10 puntos, que contiene 45 preguntas distribuidas entre las dimensiones y construcciones analizadas. La muestra de investigación se estableció en 88 empresas (con retorno de 107 respuestas válidas). Para el análisis de datos, se utilizó el modelado de ecuaciones estructurales, utilizando el software SmartPls 3.3.3®.

Con la demostración de los resultados, encontró una relación fuerte, positiva y significativa entre las dimensiones de la competencia de TI y la capacidad de innovación. En cuanto a las dimensiones de la competencia de TI, las seis dimensiones fueron evaluadas y validadas, con un avance en la literatura.

Las contribuciones son la comprensión de las relaciones entre la competencia de TI y la capacidad de innovar, así como la comprensión que la organización necesita conocer las dimensiones de las habilidades de TI, invertir en capacidad de innovación y proporcionar apoyo a las actividades para las actividades asociadas con competitivos ventaja.

Com o objetivo de avaliar a relação entre a Competência em TI e a Capacidade de inovação nas empresas de base tecnológicas em Polos e/ou Parques Tecnológicos Brasileiros, o estudo destaca a importância do diferencial necessário, associado as tecnologias para promover a capacidade de inovação das empresas, pois, as organizações são capazes de responder rapidamente e com ações inovadoras às mudanças do ambiente de negócio.

Com uma abordagem quantitativa, foi utilizado um questionário eletrônico, aplicado no período de julho a novembro de 2021, com escala do tipoLikert composta de 10 pontos, contendo 45 questões distribuídas entre as dimensões e construtos analisados. A amostra de pesquisa foi estabelecida em 88 empresas (com retorno de 107 respostas válidas). Para análise dos dados foi utilizada a modelagem de equações estruturais, recorrendo ao software SmartPLS 3.3.3®.

Com a demonstração dos resultados, encontrou uma relação forte, positiva e significativa entre as dimensões da competência em TI e da capacidade de inovação. Quanto as dimensões da competência em TI, as seis dimensões foram avaliadas e validadas, com um avanço na literatura.

As contribuições são a compreensão das relações existentes entre a Competência em TI e a Capacidade de Inovação, assim como, o entendimento que a organização, necessita conhecer as dimensões das competências em TI, para investir em capacidade de inovação e proporcionar suporte as atividades para o desempenho associado a vantagem competitiva.

This chapter discusses the control of women's bodies and minds through the daily practices of menstrual control apps. Based on Michel Foucault's concepts (2003, 2006, 2013), the research is based on women's relationship with their own bodies. Still, it is wider than the body per se since the central theme is the construction of subjectivities. This paper embraces power modalities and explores disciplinary and discursive practices and regimes of truth, biopower, biopolitics and governance. The paper frames the fundamental points of Michel Foucault's analysis of power and how they are associated with strategies used for menstrual tracking apps. It looks at how apps act on the subjectivity of being a woman, shaping ways of thinking and acting. It looks at how disciplinary practices, knowledge–power and surveillance, as Foucault tells us, relate to themselves and medicine. The text highlights that monitoring data and corporate surveillance by menstrual apps poses unprecedented challenges to feminist politics. Therefore, we argue that the technology of menstrual tracking apps acts subtly and uninterruptedly to docilise female bodies and make them useful. Trying to find new paths and solutions from a feminist and critical perspective, we offer suggestions for further research on the topic, disregarding liberal approaches which rely on media literacy exclusively rather than a holistic comprehension of technology and women's rights.

The purpose of this paper is to collectively measure and compare the efficiency of Brazilian and American soybean transport corridors, from farmers to export ports, using the data envelopment analysis (DEA).

This paper aims to determine routes from main producing micro-regions to main export ports, specifically using slack-based measure and variables that represent the three pillars of sustainability (economic, social, and environmental). The choice of variables was guided by literature review and analyzed through the principal component analysis. After the application of the model, the quantitative tiebreaking method of the composite index is applied.

The findings are coherent with a global report that compares soybean transportation in both countries (Brazil and USA). Efficient routes and corridors tend to present short distance truck trips and long distance train or barge trips. The efficiency of the inland waterway trips depends on how many barges are used in the same expedition. Routes with more than three modes tend to be inefficient which suggest that there is a limit for multimodality.

Corridor benchmarking is a rare topic in the literature and previous works normally focus on some specific and limited corridor performance characteristics, such as cost. The main contribution of this research is that it expands the discussion regarding corridor benchmarking and it focuses on efficiency as a whole. The paper also proposes a method that can be applied in different logistics contexts, like expanding the study to different countries. More specifically, this method could be used in infrastructure investments programs.

This research makes a fresh contribution by exploring an understudied aspect of the Tropicália movement: visual performance. After offering a historical overview, we examine the movement’s communicative legacy. We contend that, in addition to song’s lyrics and musical symbols, it is vital to consider a third dimension: visual performance.

The addition of the visual allows for a more fundamental understanding of the many complex meanings that the Tropicalistas constructed in their resistance to political oppression, as well as broader cultural mores and expectations.

Our examination of archival performance videos reveals that Tropicalistas employed modes of dress and a specific, intentional orientation toward their listeners as particularly powerful tools of expression. Revealing these two dimensions of Tropicália performance allows us to better understand the importance of performance as a key element of resistance. The Tropicália movement’s performative reconfigurations of self and other became a vital channel through which the Tropicalistas manage to speak truth to power to challenge the oppressive military regime and question assumptions about Brazilian national identity.

Exploring the role of performance as part of the overall meaning of musical expression opens up new vistas of understanding. While relevant to Tropicália as a pivotal and wholly Brazilian artistic movement, the contributions of this study have implications beyond this particular setting. The analytical approach reveals how artistic movements can serve as both the substance and the expression of national being.