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Investigates the Occupational Safety and Health Administration (OSHA) use of ‘plain’ English in its numerous published standards. Gives both the humorous — ‘Alice’ Adventures in Wonderland’ — and the staid — Federal Consumer Product Safety Commission — as examples of what is and is not plain English. Concludes that customers will reward a business that communicates well.

The purpose of this paper is to empirically examine the relationship between students’ perceptions of equal employment opportunity/affirmative action (EEO/AA) ideals and their perceptions of companies’ ability to meet goals using their corporate social responsibility (CSR) practices. The paper also examined the extent to which students’ support of EEO/AA relates to their community mindedness and attitudes toward volunteerism.

The paper obtained data by surveying 895 students from a medium-sized university in the southern USA.

Individuals generally supported EEO/AA, but differentiated between the two, with AA receiving less support. Those supporting EEO/AA were less likely to view a company’s CSR as instrumental in achieving the firm’s goals or its customers’ goals. EEO supporters reported more positive attitudes toward volunteering and tended to see more constraints to volunteering; however, EEO/AA attitudes mostly were unrelated to community mindedness or volunteering behavior.

Potential applicants perceived EEO and AA statements differently. Rather than perceiving EEO/AA as instrumental in achieving outcomes via CSR, individuals viewed EEO/AA as compliance activities, distinct from CSR. We suggest that companies consider using broader diversity initiatives (e.g. recruitment, promotion and training) as part of CSR, rather than focusing on compliance issues.

Research has not explored the relationship among EEO/AA perceptions and “doing good” as a company (CSR), as well as “doing good” individually (volunteerism). This study provides the basis for additional research to better understand these relationships.

This issue is a selected bibliography covering the subject of leadership.

The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context.

A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were conducted.

Developing mutually beneficial relationships with customers and key partners can enable a novice entrepreneur with no prior business ownership and limited marketing experience to accumulate and mobilise resources in order to achieve credibility and business growth. By analysing information from the NTBF’s entrepreneur, customers and other actors, the authors build theory and present propositions relating to the RM process.

This case illustrates that RM can enhance the legitimacy of an inexperienced entrepreneur, and can enable a firm to address the liabilities of newness in a rural resource-constrained context. Entrepreneurs need to focus on relevant and specialised partnership and alliance relationships that can provide strategic resources for firm development. The bilingual influence has also been shown to aid the development of new relationships and thus ensuring social embeddedness.

The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation of strategic resources due to RM.

“Ice cream is a foodstuff in my opinion and not a confection,” stated Mr. Morley T. Parry, Northamptonshire's Chief Sanitary Inspector, at a meeting of that county's branch of the Ice Cream Alliance at Northampton on April 24th. But this very fact made it most necessary that every care should be taken to safeguard public health. Addressing the meeting on the new Ice Cream (Heat Treatment, etc.) Regulations, Mr. Parry dealt mainly, as he said, with the “etc.” These were liable to be overlooked, and he considered them certainly of no less importance than the heat treatment process itself. In particular, the regulations required traders “to protect their ice cream, at all times during its storage and distribution, from dirt, dust, or other contamination, and all apparatus and utensils must be thoroughly cleaned after use and kept clean at all times.” It is my belief, said Mr. Parry, that these requirements, together with that concerning storage temperature, will sound the death‐knell of the old‐fashioned pushcart. “I am so confident of this,” he continued, “that it is my intention to take what will probably be a ‘ test case ’ in this connection at the first opportunity. But I must add that I have seen only two such vehicles on the streets in this Borough during the last two years.” Giving examples of bacteriological tests, Mr. Parry remarked that they showed the need of coverings to prevent ingress of dust and dirt, even in shop premises, and really explained the reason for the requirement that ice cream must be stored at 28°F. He felt that protection of the product during times of busy sales was going to present the trade with an immense problem. Speaking of sampling tests of Northamptonshire's ice cream, Mr. Parry had an encouraging word to say about the county's manufacturers and traders. “Since early 1946 we have never had a really bad bacteriological sample from any traders following the methods we have advised,” he said. “I would like to take this opportunity to compliment local traders on the efforts they have made to carry out suggestions my department has made to them, many of which must have seemed ‘finicking.’” He announced that a modified form of the Methylene Blue Reduction Test used for milk was now to be used for testing ice cream samples in place of the bacteriological examination which gave plate counts, B. Coli and Faecal Coli contents.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

The Milk (Amendment) Order, 1917, which came into force on December 31st, provides that milk shall be sold retail only by Imperial measure; that no colouring matter shall be added to milk or cream intended for sale; that no milk to which any water has been added shall knowingly be sold or offered for sale; that no person may use for the purpose of his trade any milk can or milk bottle which bears the name, trade name, trade mark, or trade device of some person other than himself or his employer, except with the consent of such person. The Order contains a new clause, in substitution for Clauses 4 and 6 of the Milk Order, 1917 (which are revoked), providing that where milk is sold wholesale by or on behalf of any person other than the producer the maximum prices chargeable shall, unless otherwise determined, pursuant to the Order, be as follows:—

Based on socioemotional selectivity theory, the authors aimed to develop and test hypotheses that identify the direct effect of top management team (TMT) age diversity on firms’ financial performance (return on equity [ROE], return on assets [ROA]) and the interactive effect of TMT age diversity and TMT average age on firms’ financial performance.

The paper presents results from a quantitative study of 867 TMTs in Korean manufacturing firms. Multiple hierarchical regression analysis was used to test the hypotheses.

The results show that TMT age diversity had a negative and significant main effect on ROE but not on ROA. They also indicate that the negative relationship between TMT age diversity and firm performance (ROE) was attenuated when the members of TMTs were relatively older.

First, this study extends existing TMT research, which mainly focuses on macro factors, such as industry and environment, by using micro factors, including TMT age diversity and TMT average age. Second, this paper combines and extends previous TMT studies, which have been dominated by either “property” or “tendency”, by examining the interactive effect of the distributional property (diversity) and central tendency (average) of TMT age on firms’ financial performance. Finally, this study indicates that socioemotional selectivity theory may be useful to explain the link between TMT age diversity and firms’ financial performance.