The rise of East Asia to most dynamic center of processes of capital accumulation on a world scale is a phenomenon of the 1970s and 1980s. As a first approximation, the extent of…
Abstract
The rise of East Asia to most dynamic center of processes of capital accumulation on a world scale is a phenomenon of the 1970s and 1980s. As a first approximation, the extent of this rise can be gauged from the trends depicted in figure 1. The figure shows the most conspicuous instances of “catching‐up” with the level of per capita income of the “organic core” of the capitalist world‐economy since the Second World War. As defined elsewhere, the organic core consists of all the countries that over the last half‐century or so have consistently occupied the top positions of the ranking of GNPs per capita and, in virtue of that position, have set (individually and collectively) the standards of wealth which all their governments have sought to maintain and all other governments have sought to attain. Broadly speaking, three regions have constituted the organic core since the Second World War: North America, Western Europe and Australasia (Arrighi, 1991: 41–2; Arrighi, 1990).
Michael Schade, Rico Piehler, Claudius Warwitz and Christoph Burmann
This study aims to investigate the influence of advertising value and privacy concerns on consumers’ intention to use location-based advertising. It also explores if brand trust…
Abstract
Purpose
This study aims to investigate the influence of advertising value and privacy concerns on consumers’ intention to use location-based advertising. It also explores if brand trust toward location-based advertising providers and consumers’ privacy self-efficacy reduce privacy concerns.
Design/methodology/approach
Based on the privacy calculus and expectancy theory, a conceptual model is developed and empirically tested through structural equation modeling using cross-sectional data of 1,121 actual smartphone users from Germany.
Findings
Advertising value positively and privacy concerns negatively affect consumers’ intention to use location-based advertising. As expected, brand trust and consumers’ privacy self-efficacy can reduce consumers’ privacy concerns.
Research limitations/implications
Further research should test and validate the proposed framework in other cultures to gain insights into the culturally specific relevance of privacy concerns and their antecedents. The current study includes sociodemographics as potential moderators; additional studies could investigate other potential moderators (e.g. personality, values).
Practical implications
To reduce consumers’ privacy concerns, location-based advertising providers should make their offers transparent and give consumers control, to increase their privacy self-efficacy. They also should work to strengthen their brand, monitor brand trust trends and avoid any trust-damaging behavior.
Originality/value
This study introduces brand trust toward location-based advertising providers and privacy self-efficacy as factors to reduce consumers’ privacy concerns. It also encompasses a broader, general sample of consumers, which increases the generalizability and practical relevance of the results and supports an initial investigation of sociodemographic factors as potential moderators in this context.
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John S. Hill, Richard R. Still and Ünal O. Boya
Managing sales forces in multinational contexts is a topic aboutwhich little empirical work has been done. This article reports theresults of a 14‐MNC, 135 subsidiary, survey of…
Abstract
Managing sales forces in multinational contexts is a topic about which little empirical work has been done. This article reports the results of a 14‐MNC, 135 subsidiary, survey of multinational sales management practices, focusing in particular on the extent to which head offices influence sales functions in subsidiaries. An industry‐by‐industry analysis shows that electronic data processing affiliates get considerable head office attention while general consumer goods subsidiaries do not.
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The delivery of neighbourhood policing across England and Wales relies heavily on the increasing number of police community support officers (PCSOs). This study focused on the…
Abstract
The delivery of neighbourhood policing across England and Wales relies heavily on the increasing number of police community support officers (PCSOs). This study focused on the residents' perceptions of PCSOs and on their views of the impact these officers had on the level of crime and antisocial behaviour (ASB) within the Halton Borough Council area, a unitary local authority in the northwest of England. It used a self‐completion postal questionnaire, which was distributed to 2,100 randomly selected, residential addresses across the borough. In the main, the residents who responded did not know their local PCSO, and felt that locally, crime was not as big an issue as that identified in the British Crime Survey (BCS) 2007‐08 (Kershaw et al, 2008:10). They did feel, however, that six of the seven quality of life issues surveyed by this local survey were worse in Halton than the national picture portrayed by the BCS. The residents did not know that PCSOs impacted on the issues concerning them locally, or perceived that they did not. Despite these perceptions, the vast majority of the respondents would welcome greater numbers of PCSOs.
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Joachim Lauer and Terrence O'Brien
A forecasting method involving construction and interpretation of the business cycle is presented. Definition and development of lead indicators are discussed. These tools provide…
Abstract
A forecasting method involving construction and interpretation of the business cycle is presented. Definition and development of lead indicators are discussed. These tools provide management with short‐ to medium‐term forecasts of sales activity. Insights into the reasonableness of the forecasts and guidance for appropriate management actions are discussed. Data from an actual company are used to illustrate computation and interpretation procedures.