Jonathan Willson, Jenny Craven and Richard Eskins
The purpose of this paper is to report on the web_access project, funded through the EC Lifelong Learning Programme. The paper aims to provide a context for the proposed study…
Abstract
Purpose
The purpose of this paper is to report on the web_access project, funded through the EC Lifelong Learning Programme. The paper aims to provide a context for the proposed study programme and describe current work in the development of the curriculum and content.
Design/methodology/approach
Analysis has been undertaken of the state of the art in education and training for accessible web design in the English language, starting with the national situation in the UK and then further‐a‐field by highlighting international resources. The main outcome of the two‐year multilateral, multi‐partner project is to develop a joint study programme in accessible web design.
Findings
While there is evidence of the inclusion of design for all in ICT teaching, as well as the provision of free and commercial tutorials and workshops, analysis has found provision to be fragmented and none to date has been identified as leading to a professional qualification or certificate in accessible web design that is recognised by industry or employers. The proposed curriculum for the study programme described in this paper aims to address this issue.
Originality/value
While there is evidence of the inclusion of design for all in ICT teaching, as well as the provision of free and commercial tutorials and workshops, analysis has found provision to be fragmented and none to date has been identified as leading to a professional qualification or certificate in accessible web design that is recognised by industry or employers.
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Arch G. Woodside, Pedro Mir Bernal and Bomi Kang
This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments…
Abstract
This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments: testing the impact of a third-party endorsement message embed in email advertising on customer clicks and purchases and testing the impact of sweepstake-award embeds in email advertising on customers’ clicks and time using brand (Blikwayski) tourism information. The studies include multiple dependent variables ranging from clicks-to-open email, clicks-to-open offer, clicks-to-purchase room rental, number-of-nights stayed and total revenue generated for the treatment versus control groups. Behaviour responses were higher for all dependent measures per participants in the treatments versus control groups. This study supports Eskin’s (1975), Cialdini’s (2006) and List’s (2011) proposal that true-field experiments can provide substantive direct evidence on the impact of alternative marketing treatments on behaviour.
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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
Abstract
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
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My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to…
Abstract
Purpose
My goal is to describe my life in marketing over more than 36 years and to help readers better understand (from my personal perspective) the history of marketing. I also aim to lift the curtain on some aspects of service within the marketing community.
Design/methodology/approach
This paper is an autobiographical sketch. It describes some key moments in my career, as well as describing how my most cited articles came to be written. It emphasizes the contextual factors at work in different periods, so readers can better understand how and why my research evolved in certain ways. I aim to convey the nature and variety of career experiences that were (and are) open to marketing academics. I discuss my experiences at the Journal of Marketing and the Marketing Science Institute.
Findings
Marketing changed rapidly between 1974 and 2017. Although change can be uncomfortable, I urge marketers to seek exposure to new ideas and practices; they are essential to learning and growth. Unexpected opportunities will come along and an alert individual can learn much from them. My time in industry was a learning experience for me. There are many kinds of interesting and successful careers.
Practical implications
The marketing field advances, not by the work of a single individual, but from the accumulated work of the entire marketing community. Everyone has a role to play. I encourage each individual to look for ways to contribute. I offer thoughts on how to build a research career based on my own experience.
Social implications
My thoughts may shed some light on the experiences of a woman academic and the globalization of marketing academia between 1974 and 2017.
Originality/value
My hope is that this paper contributes to a better understanding of the history of marketing, when it is considered together with other articles on this topic. It may also be useful to people who are embarking upon a career, as well as those seeking to understand the work of earlier marketing scholars.
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Joyce Payne and Aurelia Stephen
If you are 30 or older, you are middle‐aged by someone's criteria. When the college students of the 1970s declared “Don't trust anyone over 30,” did you think they would be…
Abstract
If you are 30 or older, you are middle‐aged by someone's criteria. When the college students of the 1970s declared “Don't trust anyone over 30,” did you think they would be someday talking about you? And what about those who say “Life begins at 40”? Did you ever believe them?
Richard Faulks and Sue Southon
Notes that of 600 carotenoids found in nature, only 40 are regularly consumed by humans. Looks at the biological functions of carotenoids. Reports on studies with regard to the…
Abstract
Notes that of 600 carotenoids found in nature, only 40 are regularly consumed by humans. Looks at the biological functions of carotenoids. Reports on studies with regard to the effects on health carotenoid‐rich diets.
The purpose of this paper is to explore the importance of spousal support toward a working woman’s career progression. As women continue to bear the brunt of shouldering more…
Abstract
Purpose
The purpose of this paper is to explore the importance of spousal support toward a working woman’s career progression. As women continue to bear the brunt of shouldering more domestic responsibilities than men, this research focuses on their extensive need for spousal support. The work attempts to examine how working women perceive the roles their spouses play in sharing home and childcare responsibilities vis-à-vis supporting them in pursuing a career. The compartmentalization of gender roles and how it influences division of labor between husband and wife have also been explored.
Design/methodology/approach
The study used a qualitative approach based on analysis of multiple cases regarding women academicians. In-depth narratives based on rich interview data presented an inquiry into spousal support working women received. The impact of spousal support on the career trajectories of women was also explored.
Findings
Results show that spousal support is an important dimension toward the success of a woman’s career. Findings also suggest that gender role is an essential dynamic that determines the pattern of dominance between couples. Gender role ideology between the husband and wife was a key determinant of husbands’ support toward his working wife.
Originality/value
The present research, unlike previous studies, explores how women perceive the presence/absence of a husband’s support in a little studied group of female workers.
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Brett Williams, Malcolm Boyle, Richard Brightwell, Scott Devenish, Peter Hartley, Michael McCall, Paula McMullen, Graham Munro, Peter O'Meara and Vanessa Webb
The purpose of this paper is to assess the extent of empathy in paramedic students across seven Australian universities.
Abstract
Purpose
The purpose of this paper is to assess the extent of empathy in paramedic students across seven Australian universities.
Design/methodology/approach
A cross‐sectional study was carried out using a paper‐based questionnaire employing a convenience sample of first, second, and third year undergraduate paramedic students. Student empathy levels were measured using a standardised self‐reporting instrument: the Jefferson Scale of Physician Empathy‐Health Profession Students (JSPE‐HPS).
Findings
A total of 783 students participated in the study, of which 57 per cent were females. The overall JSPE‐HPS mean score was 106.74 (SD=14.8). Females had greater mean empathy scores than males 108.69 v 103.58 (p=0.042). First year undergraduate paramedic mean empathy levels were the lowest, 106.29 (SD=15.40) with second year's the highest at 107.17 (SD=14.90).
Originality/value
The overall findings provide a framework for educators to begin constructing guidelines focusing on the need to incorporate, promote and instil empathy into paramedic students in order to better prepare them for future out‐of‐hospital healthcare practice.
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The purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in technology due to the internet…
Abstract
Purpose
The purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in technology due to the internet and associated developments.
Design/methodology/approach
This paper examines the introduction of new research topics over 10-year intervals from 1960 to the present. These provide the basic body of knowledge that drives the field at the present time.
Findings
While researchers have always borrowed techniques, they have refined them to make them applicable to marketing problems. Moreover, the field has always responded to new developments in technology, such as more powerful computers, scanners and scanner data, and the internet with a flurry of research that applies the technologies.
Research limitations/implications
Marketing will adapt to changes brought on by the internet, increased computer power and big data. While the field faces competition for other disciplines, its established body of knowledge about solving marketing problems gives it a unique advantage.
Originality/value
This paper traces the history of academic marketing from 1960 to the present to show how major changes in the field responded to changes in computer power and technology. It also derives implications for the future from this analysis.
Propósito
El objetivo de este estudio es examinar qué implica la historia de la investigación académica en marketing en la reacción del campo de conocimiento a los recientes desarrollos tecnológicos como consecuencia de la irrupción de Internet.
Metodología
Esta investigación analiza la introducción de nuevos temas de investigación en intervalos de diez años desde 1960 hasta la actualidad. Estos periodos proporcionan el cuerpo de conocimiento básico que conduce al ámbito del marketing hasta el presente.
Hallazgos
Aunque los investigadores tradicionalmente han tomado prestadas ciertas técnicas, las han ido refinando para aplicarlas a los problemas de marketing. Además, el ámbito del marketing siempre ha respondido a los nuevos desarrollos tecnológicos, más poder de computación, datos de escáner o el desarrollo de Internet, con un amplio número de investigaciones aplicando tales tecnologías.
Implicaciones
El marketing se adaptará a los cambios provocados por Internet, aumentando el poder de computación y el big data. Aunque el marketing se enfrenta a la competencia de otras disciplinas, su sólido cuerpo de conocimiento orientado a la resolución de problemas le otorga una ventaja diferencial única.
Valor
Describe la historia académica del marketing desde 1960 hasta la actualidad, para mostrar cómo los principales cambios en este campo respondieron a los cambios tecnológicos. Se derivan interesantes implicaciones para el futuro.
Palabras clave
Historia, Revisión, Cambio, Tecnología, Conocimiento, Internet, Datos, Métodos
Tipo de artículo
Revisión general