Richa Priya, Aradhana Vikas Gandhi and Ateeque Shaikh
The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers.
Abstract
Purpose
The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers.
Design/methodology/approach
The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young Indian consumers. The study sample consists of 269 respondents aged between 23 and 30 years from India.
Findings
The findings of the study suggest that perceived usefulness (PU), perceived ease of use (PEU), perceived credibility (PC) and structural assurance (SA) are strong determinants of user satisfaction (US) and behavioral intention (BI) to use the mobile banking service. US was found to partially mediate the relationship between PU, PEU, PC and SA and BI to use the service. Perceived risk was found to be statistically insignificant in terms of its relationship with BI to use the service.
Research limitations/implications
The results of this study provide good evidence for banks to further revamp their work practices in the area of mobile banking to enhance the overall penetration of mobile banking in India.
Originality/value
The study identifies factors influencing mobile banking adoption among young Indian consumers. Furthermore, this study suggests that US partially mediates the relationship between factor influencing mobile banking adoption and BI.
Details
Keywords
Richa Misra, Garima Malik and Pratibha Singh
The study aims to examine the influence of Unified Theory of Acceptance and Use of Technology (UTAUT) and anthropomorphic design cues in determining the level of satisfaction…
Abstract
Purpose
The study aims to examine the influence of Unified Theory of Acceptance and Use of Technology (UTAUT) and anthropomorphic design cues in determining the level of satisfaction among banking chatbot users. It also tests the moderating impact of the localization of content on the relationship. The study also encompasses expectation confirmation, elucidating the significance of perceived trust in maintaining intention.
Design/methodology/approach
The study conducted a comprehensive online survey, collecting 667 questionnaires from users of conversational chatbots in both public and private sector banks. We analyse the data using Partial Least Squares Structural Equation Modelling and fuzzy-set Qualitative Comparative Analysis.
Findings
Performance and effort expectancy, perceived interestingness of interaction and perceived empathy were identified as significant indicators, whereas facilitating conditions, social influence and perceived intelligence were not significant in explaining satisfaction. Perceived trust was a significant mediator, while localization was a significant moderator in all the cases except social influence and satisfaction.
Practical implications
To improve perceived intelligence and empathy, tech developers should focus on improving the chatbot’s ability to maintain contextual understanding within a conversation where it can remember and reference previous interactions. Future studies might explore the development of banking chatbots that incorporate advanced levels of anthropomorphic characteristics, whether visual or intuitive.
Originality/value
The work is unique in that it integrates UTATUT, anthropomorphism and expectation confirmation model in the context of conversational banking chatbots, which is not achievable in a single theory-based model. The study also underlined the necessity of localizing chatbot content, recommending that banks engage localized native speakers to help with chatbot training and content creation, where specialists can fine-tune the conversational features.
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Noopur and Richa Burman
The present research work has tried to investigate the impact of workplace bullying (WB) on turnover intention (TI); the study has also analyzed the effect of psychological…
Abstract
Purpose
The present research work has tried to investigate the impact of workplace bullying (WB) on turnover intention (TI); the study has also analyzed the effect of psychological health (PH) and resilience (RS) indirectly as mediators in between WB and TI. Further, the role of perceived HRM as a moderator directly and through RS has been tested. The study has been carried in the context of Indian IT sector.
Design/methodology/approach
The analysis of the moderated mediation model was done through PLS-SEM, owing to the medium size of the sample. SmartPLS 3 was used to check on the psychometric principles if any for the measurement model and also adopt a two-step analysis for the proposed model.
Findings
The findings of the present study have validated the empirical model, showing a significant relationship in between the proposed constructs. WB had a positive impact on TI whereas PH and RS turned out to be partial mediators but there was no evidence as to which mediator had a larger impact. Further, perceived HRM served as a moderator in between WB and TI and also through RS.
Originality/value
The study is first of its kind which has tried to investigate an exhaustive mediated moderation model in the Indian IT sector. The study has postulated that it is not just the HRM content but the perceptions of employees toward HRM which can be beneficial in resolving sensitive issues such as WB and eventually turnover intents.
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Abhyudaya Anand Mishra, Mridul Maheshwari and William E. Donald
Drawing on a framework of sustainable career theory, this paper aims to understand the interplay of agentic and contextual factors for digital micro-entrepreneurs to lead…
Abstract
Purpose
Drawing on a framework of sustainable career theory, this paper aims to understand the interplay of agentic and contextual factors for digital micro-entrepreneurs to lead sustainable careers.
Design/methodology/approach
Eighteen YouTube content creators in India participated in semi-structured interviews, offering coverage of digital content creators across acting, cosmetics, finance, fitness, food, law, modelling, music, teaching, travel, and video games.
Findings
The findings showed three agentic and three contextual themes associated with the career sustainability of a digital micro-entrepreneur. Additionally, four paradoxes were identified, capturing the interplay between the agentic and contextual themes.
Practical implications
The career of a digital micro-entrepreneur is a dichotomy of promising hope, stardom, and flexibility while concealing challenges like precarity, hate comments, and financial instability. Knowing this can help individuals make better-informed career decisions.
Originality/value
The study advances sustainable career theory by capturing insights from digital micro-entrepreneurs in India to understand the interplay of agentic and contextual factors that create a series of paradoxes for such individuals to navigate over time.
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Chitra Singla, Shridhar Sethuram and Sanjay Kumar Jena
The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each…
Abstract
The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?
Details
![Indian Institute of Management Ahmedabad](/insight/static/img/indian-institute-of-management-ahmedabad-logo.png)
Keywords
Amrita Poonia and Surabhi Pandey
The purpose of this paper is to review the nutritional composition, phytochemicals and bioactive compounds of black rice such as flavonoids, phenolic compounds and their health…
Abstract
Purpose
The purpose of this paper is to review the nutritional composition, phytochemicals and bioactive compounds of black rice such as flavonoids, phenolic compounds and their health benefits. Black rice has also been used in medicine and for curing diabetes, obesity, cardiovascular diseases and cancer. Green technologies such as microwave-assisted extraction, supercritical fluid extraction and pulse electric field assisted extraction are very useful for the extraction of bioactive compounds as these reduce the use of energy and are environmental friendly. Black rice in different forms can be incorporated in various food products such as bakery, dairy and meat products.
Design/methodology/approach
Information and data were collected from different sources such as Google Scholar, Research Gate, online journals available at Banaras Hindu University library, Web of Science and Scopus. A database of more than 80 scientific sources from different sources was made as per the headings and subheadings of the paper.
Findings
Black rice is a type of rice species (Oryza sativa L.) and very good source of various nutrients and one of the nutritious varieties of rice. It is a good reservoir of essential amino acids such as lysine, tryptophan, minerals including iron, calcium, phosphorus, zinc and selenium; vitamins such as vitamin B1, vitamin B2 and folic acid. Various recent methods of extraction of bioactive compounds from black rice are suggested.
Originality/value
Researchers and scientists have considered black rice as a “Super Food” because of its nutritional profile. Black rice has antioxidant activity, anti-inflammatory activity, anticancer activity, antihyperlipidemia and antihyperglycemia and anti-allergic activity. There is a need to create awareness among the consumers about its nutritional profile and therapeutic properties.
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Pooja Purang, Archita Dutta and Sailee Biwalkar
This study aims to focus on understanding the work–family conflict of Indian women engineers through the lens of identity conflict.
Abstract
Purpose
This study aims to focus on understanding the work–family conflict of Indian women engineers through the lens of identity conflict.
Design/methodology/approach
Semi-structured interviews conducted with 20 Indian women engineers working in India and abroad of varying ages and work experience helped in understanding the types, sources and coping decisions about work–family conflicts experienced by them. Thematic analysis was conducted to analyse the qualitative data.
Findings
The findings reveal that as women engineers negotiate their “engineering” and “woman” identities, work–family conflict manifests as a battle of time and responsibilities, psychological strain and behaviour-based conflict. Furthermore, self-expectations and negative social sanctions play an important role in augmenting the experiences of these conflicts. The results also reveal how women re-strategize their career decisions to conciliate their conflicting identities.
Originality/value
This study furthers the literature on resolving work–family conflict by taking an identity perspective. Recommendations in literature such as work flexibility and part-time work, place the onus on women to increase their capacities to perform different roles better. Examining work–family conflict from an identity perspective allows us to look at the psychological processes underlying the challenges women face in balancing work and home in a male-dominated profession. These give insights into the need to go beyond accommodations in the workplace to redefine gender roles and relations for equal participation of women in the modern workforce.