Moodcafe: From Idea Conception to Raising Funds
Publication date: 24 November 2023
Abstract
The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?
Keywords
Citation
Singla, C., Sethuram, S. and Jena, S.K. (2023), "Moodcafe: From Idea Conception to Raising Funds", . https://doi.org/10.1108/CASE.IIMA.2023.000046
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2021 by the Indian Institute of Management, Ahmedabad