Rodrigo Soares Santana, Gustavo Hermínio Salati Marcondes de Moraes and Hermes Moretti Ribeiro da Silva
This study aims to evaluate the influence of factors attributed to relationship attractiveness between supplier and customer, from the supplier’s perspective.
Abstract
Purpose
This study aims to evaluate the influence of factors attributed to relationship attractiveness between supplier and customer, from the supplier’s perspective.
Design/methodology/approach
The empirical exercise was based on the use of multivariate data analysis with confirmatory factor analysis and a partial least squares approach to structural equation modeling.
Findings
The study resulted in a robust model, with a high explanatory factor for the latent variable relational attractiveness and commitment was the most influential factor, followed by expected value and interorganizational trust.
Research limitations/implications
Some limitations of the study can be highlighted: conducting research in a single cooperative and with a single audience; choosing a short-cycle supply chain, which may make it difficult to generalize to other industries; the cross-section nature of data also hinders the analysis to understand how the association between variables of interest may vary over time.
Practical implications
The negative influence of interpersonal trust reinforces the importance of developing collaborative attitudes between parties, whereas the non-significant value for dependence (financial and volume dependence) shows this is not a risk factor for relational attractiveness in a supply chain. Such results provide evidence on how to develop relationship management between suppliers and customers that are part of the same supply chain.
Social implications
It offers a new perspective for research in cooperatives, which still have no consensus on the motivating factors for members’ participation, including as evidence the results of the largest flower producing center in Latin America. The more a cooperative succeeds in increasing relational attractiveness, the greater the cooperative power and the ability to adapt to shocks and changes, which are fundamental factors for the success and longevity of the cooperative.
Originality/value
The research presents a model that is comprehensive enough to fit in different contexts and consider its specific characteristics. Additionally, this paper has added in-depth information on the relational attractiveness relationships in the context of a developing country.
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Zsófia Tóth, Martin Liu, Jun Luo and Christos Braziotis
Managing attractiveness is a constant challenge to mobilize relationship-specific investments, especially in a business environment increasingly enhanced by social media (SM…
Abstract
Purpose
Managing attractiveness is a constant challenge to mobilize relationship-specific investments, especially in a business environment increasingly enhanced by social media (SM) activities. There is limited knowledge on how SM activities contribute to supplier attractiveness, so decisions about strategizing with SM and consequent resource allocations become highly uncertain. The purpose of this paper is to examine how suppliers’ SM activities influence supplier attractiveness.
Design/methodology/approach
Altogether, 57 senior managers were interviewed: 32 semi-structured in-depth interviews were conducted with senior managers in strategic decision-making roles regarding SM on the supplier side, along with 20 senior managers responsible for purchasing or looking after supplier development; one-to-one interviews were complemented by a focus group with 5 senior managers on the buyer side.
Findings
The study reveals an inverse U-shaped relationship between the intensity of the supplier’s SM activity and its attractiveness and offers a set of propositions about the influence of SM on supplier attractiveness, with special regard to the perceived risks of increased transparency and becoming “too social” on SM.
Practical implications
The study highlights SM management results for supplier attractiveness and their impact areas on business growth and supply chain development.
Originality/value
This paper provides in-depth insights into the role of SM in managing supplier attractiveness. Various effects of SM activities are identified that aim to contribute to the body of literature on supplier attractiveness as well as SM management in buyer–supplier relationships.
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Goitom Tesfom and Nancy J. Birch
The purpose of this paper is to examine whether switching barriers in the retail banking industry affect different age groups differently.
Abstract
Purpose
The purpose of this paper is to examine whether switching barriers in the retail banking industry affect different age groups differently.
Design/methodology/approach
Questionnaires were administered to 188 bank customers of different age groups, measuring their perception of variables related to relational benefits, switching costs, availability and attractiveness of alternatives, service recovery and retention.
Findings
Results from independent two‐sample t‐tests and logistic regression support all five hypotheses, confirming that young and older bank customers differ significantly in their perception of switching barriers: relational benefits, switching costs, availability and attractiveness of alternatives, service recovery and the duration of time they intend to end their relationship with their banks.
Research limitations/implications
This study was conducted among employees of two higher education institutions. Thus, further research needs to test the research results in a diverse population.
Practical implications
Since younger customers are more likely to change their banks easily, if retail banks want to retain younger customers they need to offer more meaningful incentives to younger customers than they offer to older customers. In terms of practice the findings in this research highlight the need for managers to design different switching barrier packages for each customer age group.
Originality/value
Researchers in the past have found a close association between customer age and bank product usage and have shown that switching barriers play an important role in binding the customer to the service organization. However this research not only validates the switching barrier variables that affect different age groups differently but also elevates the role of age in banks switching barrier design.
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In industrial procurement, the concept of supplier satisfaction has gained increasing attention. Satisfied suppliers have been found to provide better prices, more innovations and…
Abstract
Purpose
In industrial procurement, the concept of supplier satisfaction has gained increasing attention. Satisfied suppliers have been found to provide better prices, more innovations and priority in bottleneck situations. This paper aims to analyses in how far the concept of supplier satisfaction can be transferred to the public procurement domain.
Design/methodology/approach
Two large quantitative data sets are compared, one from a sample of suppliers evaluating their industrial clients, the other from a public customer being evaluated by its suppliers.
Findings
The same criteria which explain supplier satisfaction with its customer, which are relevant in the private and industrial case also hold true for the public case, namely, growth opportunity, profitability, relational behaviour and operative excellence are important criteria for distinction. Only relational behaviour by the customer scored significantly higher in the public sample, indicating that this is more an influencing factor for public organisations.
Research limitations/implications
Showing the relevance of supplier satisfaction also for the public domain paves the way to further research better understanding how to measure satisfaction and how to increase suppliers’ satisfaction.
Practical implications
Buying organisations are asked to apply a form of “upstream marketing”, in which they actively try to promote their organisation with their suppliers and increase its attractiveness. This is a new way to get access to better services from suppliers.
Social implications
Analysing supplier satisfaction, on the one hand, allows to improve public purchasing acts, which generate social benefits in better using public money. On the other hand, caring for the well-being of suppliers is per se contributing to a socially more desirable world.
Originality/value
Supplier satisfaction is a new concept in the public procurement domain. This is the first paper to introduce this approach.
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Mara Del Baldo, Daniele Giampaoli, Maddalena Macrellino and Nick Bontis
This study aims to provide empirical evidence on the link between intellectual capital and a firm's ability to attract funding and financing in Italian companies.
Abstract
Purpose
This study aims to provide empirical evidence on the link between intellectual capital and a firm's ability to attract funding and financing in Italian companies.
Design/methodology/approach
Data from 125 Italian companies was collected through an online survey and analysed using structural equation modelling (PLS-SEM).
Findings
Results show that structural capital has a positive, direct impact on both human and relational capital. At the same time, relational capital is the only intellectual capital component that has a positive, direct impact on a firm's ability to attract funding and financing. Finally, we found that a firm's ability to attract funding and financing impacts both innovation and financial performance.
Originality/value
This novel study is among the first to provide empirical evidence of how human, relational and structural capital interact with each other and enhance a firm's ability to attract funding and financing.
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Volker G. Kuppelwieser and Mourad Touzani
The existing literature dealing with attractiveness during a service encounter focuses on employee attractiveness and its consequences. This paper aims to consider the other side…
Abstract
Purpose
The existing literature dealing with attractiveness during a service encounter focuses on employee attractiveness and its consequences. This paper aims to consider the other side of the coin by focusing on customers’ attractiveness.
Design/methodology/approach
On the basis of two studies, this paper presents and tests a model explaining the specific role that employee social attraction plays in customer service perception and satisfaction judgment.
Findings
It suggests that the appraisal of customers’ physical attractiveness and homophily may lead to situations in which employees are socially attracted to customers, thus influencing customer service perception.
Originality/value
Consequently, this research provides insights into the role of attraction determinants in a service context. In addition, it demonstrates how employees’ social attraction is triggered in a service context. The findings contribute to satisfaction research by extending prior research perceptions on dyadic service encounters and examining both employee attitude and customer perceptions in service interactions.
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Jitender Kumar, Vinki Rani, Manju Rani and Garima Rani
Intellectual capital has recently gained significant attention for achieving a competitive advantage for firms. Accordingly, this study aims to examines the impact of intellectual…
Abstract
Purpose
Intellectual capital has recently gained significant attention for achieving a competitive advantage for firms. Accordingly, this study aims to examines the impact of intellectual capital on small and medium enterprises (SMEs) innovation performance. Additionally, it also examines the mediating role of firm’s attractiveness (FATR) and knowledge sharing (KS) in small enterprises of India’s National Capital Region (NCR).
Design/methodology/approach
Data was gathered from 395 owners and managers of the NCR region through a self-administered survey questionnaire. The author applied a “variance-based structural equation modeling” to examine the outcomes.
Findings
The outcomes exhibited that relational capital (RC) significantly influences the FATR, while human capital (HC) and structural capital (SC) insignificantly influences the FATR. Furthermore, HC, RC and SC substantially influence KS. Interestingly, the outcomes also reveal that a FATR and KS substantially influence innovation performance.
Research limitations/implications
This research provides valuable opportunities to expand the study of intellectual capital and innovation performance in SMEs across different countries, paving the way for future comparative analyses in diverse international contexts.
Practical implications
The results assist policymakers and practitioners in assessing an organization’s ability to transform data into intellectual capital within the context of “Industrial Revolution 4.0” to strengthen its sustainability and innovation performance.
Originality/value
The current paper delivers a more affluent and novel understanding of Indian SMEs by examining the interplay between intellectual capital and innovation performance mediating by a FATR and KS behavior. Furthermore, the proposed model has not been previously addressed in the academic literature, which signifies advancement in scientific knowledge.
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Tim Jones and Shirley F. Taylor
To the extent that customer relationships with service providers provide value to service firms suggests that these relationships can be viewed as social capital. This paper seeks…
Abstract
Purpose
To the extent that customer relationships with service providers provide value to service firms suggests that these relationships can be viewed as social capital. This paper seeks to use social capital as a theoretical framework to examine the effect of these relationships on customer loyalty.
Design/methodology/approach
Data were collected using an online survey of 342 adult consumers of services.
Findings
Results of structural equation modeling analyses indicate that social capital variables explain unique variance in customer responses. The effect of each of the three forms of social capital – structural, cognitive, and relational – are contingent on whether the service is personal (e.g. hairstylist, medical services) or non‐personal (e.g. mechanic, banker).
Research limitations/implications
This research suggests that customer relationships can be viewed as social capital and that the form and content of such relationships are important in terms of influencing customer loyalty.
Practical implications
Managers can build “social capital” by focusing on its three forms – structural, cognitive, and relational social capital. The paper provides prescriptions for such relationship building activities. Such social capital translates into firm value/profits through customer loyalty.
Originality/value
This study uses a theoretical framework from research in social capital to help explain the value of customer relationships with individual service providers to the firm. The idea of social capital is compelling to service managers since it implies that investments in relationship building tactics have real results for firm profitability.
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Zoe I. Barsness, Ann E. Tenbrunsel, Judd H. Michael and Lucinda Lawson
Many organizations have moved to adopt high performance work designs in an effort to enhance organizational flexibility while increasing efficiency, output, and product quality…
Abstract
Many organizations have moved to adopt high performance work designs in an effort to enhance organizational flexibility while increasing efficiency, output, and product quality. As a result, the use of voluntary organization-sponsored teams such as task forces, project teams and quality improvement teams has become increasingly common. Relatively little research, however, has examined the process through which the membership of such groups is assembled. Even less is understood about the factors that encourage greater employee participation in these types of teams. Relying on social exchange theory, social identity theory, and the diversity literature, we explore the group creation process from the individual as perspective. Specifically, we explore the factors that motivate an individual to join a particular team. Propositions relating the influence of group and relational attributes to member-initiated team selection are then developed that further expand our understanding of the effects of group attractiveness, social categorization, relational demography and network processes on group creation. In closing, we discuss the implications of our model for managers and suggest some directions for future research.
Although various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological…
Abstract
Purpose
Although various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological processes and behaviors in online hotel booking. To fill this gap, the current study examines the effect of switching barriers (switching cost and alternative attractiveness) on consumers' decision postponement and repurchase intention. Additionally, the moderating effect of time pressure in different phases of booking decision is investigated.
Design/methodology/approach
A total of 352 samples was collected through an online platform. Data analysis was conducted via Amos 23 (structural equation modeling) and SPSS 24 (descriptive analysis and PROCESS macro).
Findings
Results show that switching cost and alternative attractiveness are two significant drivers of decision postponement and repurchase intention. Meanwhile, time pressure only has a significant moderating effect on the relationship between switching cost and decision postponement.
Practical implications
The findings of this research reveal that hotel operations need to implement strategies to prevent customers' delayed booking decisions and overcome the influence of time pressure on customer decision-making.
Originality/value
These findings stress the importance of consumer perceptions of switching barriers and time span when making hotel reservations online. Hotel practitioners are encouraged to provide multiple human–computer interaction applications to attract novice consumers and increase their familiarity with booking process.