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Blockchain technology can potentially address the challenges of information storage, sharing and management and improve them further in an organization and sector as a whole. This study aims to investigate the effects of technology, organization and environment on the behavioral intention of employees to adopt blockchain in the Indian insurance sector and the mediating role of knowledge management practices.

A structured questionnaire was used to collect a sample size of 390 responses based on convenience sampling. Partial least square structural equation modeling was used to analyze the data.

The findings highlighted that organizational factors, followed by technological factors, significantly impact employees' behavioral intentions. The results established that the impact of environmental factors is insignificant on blockchain adoption intention. Knowledge management practices significantly mediate the relationship between organizational factors, technological factors and behavioral intention.

The results indicate that organizations must prioritize organizational factors (technological competence, top management support and financial readiness) and knowledge management practices (knowledge creation, sharing and retention) to positively impact employees' behavioral intentions and ensure successful and effective technology adoption.

Using the Technology-Organization-Environment framework, the study tests the conceptual model, showing the relationship between technological, organizational and environmental factors, behavioral intention and knowledge management practices. The role of knowledge management practices in technology adoption within organizations has been scarcely explored. This study adds significant and novel contributions in this area.

This study aims to examine the effect of supply chain agility (SCA) on operational performance (OP) measurements of steel manufacturing firms. It also investigates the role of cost efficiencies concerning enhance OPs.

The study is based on an experimental research design by collecting data from responses 398 responses of key officials of India’s steel manufacturing firms. Analyses are carried to explore this modern concept with the help of Smart-partial least square (PLS) version 3.3.2 with confirmatory factor analysis and PLS structural equational modelling.

SCA factor (SCAF) directly has influenced the firm’s OP. It also represents cost efficiencies that have partial mediation between the SCAF and OP. The impact of cost efficiencies on OPs is strongly significant as compared to the impact of SCAF on cost efficiencies.

Management teams in the manufacturing industry should stress the role of SCA as a comprehensive concept in responding to market needs in a volatile environment. SCA reflects one of its winning strategies in today’s dynamic and competitive world. Managers must thoroughly know the ramifications of agility to develop a mechanism for determining the procedures and identifying inequality in SC operation.

This study speaks explicitly about the linkage between SCAF, OP, CE. It is an addition to the existing theories of RBV. Enhancements in OP measurements, specifically performance and flexibility, will lead to better firm performance. study conceptualizing the complementing effects of SCA (IS capability) and OPs and second cost efficiencies play positive partial mediating effect in between the link. The achievement of SC agile is especially a critical approach to Boost customer satisfaction and differentiate market position.

Marketing management and marketing strategy, rural marketing, sales and distribution.

Students of business schools specialising in the area of marketing or rural marketing.

The case focuses on the rural market. It deals with the alternative distribution channels adopted for last mile distribution among rural consumers of underdeveloped Odisha (India). The case discusses key issues pertaining to rural marketing, business viability, social issues and public sentiment.Easy access is an entrepreneurial venture by an erstwhile intellectual marketing professor of a premier B-school. The objective behind this initiative is multiple, viz., rural marketing, developing alternative distribution networks, women empowerment, etc. The case highlights that the business of Easy Access started with noble social objectives like women empowerment and developing a cost effective distribution network so that rural customers would be benefited. The case also highlights that the practices adopted by Easy access was not good enough to track & forecast demand effectively as well as the supply chain to replenish stock was not proper.Since the particular market is a backward region and there are number of Govt. schemes and people are given many things for free. People thought Easy Access is result of one of such schemes. Also there were social issues of improper address and mismatch identity (as mentioned in the case) etc.So the issues of demand forecasting and supply chain management along with social issues resulted in financial loss and thus the viability of business venture (Easy Access) is a concern. The social objectives associated with this venture are also at stake or at danger because of financial loss.

The case provides insights into the marketing concepts like rural marketing, marketing strategy in emerging markets and sales and distribution.

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The purpose of this paper is to examine the impact of knowledge of inventory management practices (KIMP) on operational performance (OP) and business performance (BP). This study emphasized understanding the mediational effect of OPs among KIMP and BP in manufacturing firms of Indian small- and medium-sized enterprises (SMEs).

This study analysed the above relationship from the data collected from 351 key officials of 170 Indian SMEs. The detailed analysis, including reliability, validity and testing hypothesis, was done in advanced SmartPLS-SEM 3.3.3 software.

The findings show that KIMP directly influences OP; thus, a company's OP significantly impacts the overall BP. The KIMP has no significant effect on BP. In line with this, the study findings demonstrate a significant, high mediation effect of OPs between KIMP and BP.

The KIMP on OP has been sparsely studied earlier, and neither have they conceptualized in understanding its impact on BP. In such tumultuous times, key manufacturing executives should stress the importance of KIMP as a comprehensive perspective.

Effective inventory management is crucial for SMEs due to limited resources and higher risks like cash flow, storage space, and stockouts. Hence, the aim is to explore how technology and know-how can be integrated with inventory practices and impact operational performance.

The basis of the analysis was collecting papers from a wide range of databases, which included Scopus, Web of Science, and Google Scholar. In the first phase of the process, a search string with as many as nine related keywords was used to obtain 175 papers. It further filtered them based on their titles and abstracts to retain 95 papers that were included for thorough analysis.

The study introduced innovative methods of measuring inventory practices by exploring the impact of know-how. It is the first of its kind to identify and demonstrate how technical, technological, and behavioral know-how can influence inventory management practices and ultimately impact the performance of emerging SMEs. This study stands out for its comprehensive approach, which covers traditional and modern inventory management technologies in a single study.

The study provides valuable insights into the interplay between technical, technological, and behavioral know-how in inventory management practices and their effects on the performance of emerging SMEs in Industry 5.0 in the light of RBV theory.

The RBV theory and the Industry 5.0 paradigm are used in this study to explore how developing SMEs' inventory management practices influence their performance. This study investigates the effects of traditional and modern inventory management systems on business performance. Incorporating RBV theory with the Industry 5.0 framework investigates firm-specific resources and technological advances in the current industrial revolution. This unique technique advances the literature on inventory management and has industry implications.

The purpose of the study is to develop a scale to identify and measure cultural factors and brand loyalty among rural consumers. The study also seeks to analyze the impact of identified cultural factors on the overall brand loyalty of rural consumers.

A questionnaire was developed to measure cultural factors and brand loyalty of rural consumers. Exploratory factor analysis was carried out to identify cultural factors, and a regression analysis was carried out to study the impact of the identified factors on brand loyalty.

Four dimensions of culture were identified from the study, i.e. virtuousness, religion, sociability and ethnocentrism. The analysis reveals that virtuousness is the most influencing factor on brand loyalty of rural consumers, followed by sociability and religion. Ethnocentrism was found to have insignificant influence on brand loyalty.

The Indian rural market is a market of opportunity and unlimited business potential. An understanding of the cultural factors of rural markets and their influence on brand loyalty would help marketers and business organizations build an appropriate market strategy to explore benefits.

The paper attempts to explore the influence of certain cultural factors on the brand loyalty of Indian rural consumers, which has not been researched extensively. This provides a good insight for all marketers who want to succeed in this market.

The purpose of this paper is to draw qualitative insights about Indian rural markets and marketing. First, the key aspirations of the rural customers are listed; then the paper explores an understanding about this potential market among marketing professionals; and finally, issues and concerns of customers in the Indian rural market are discussed.

In order to achieve the objectives, qualitative methodologies were used. An interview approach was adopted to identify the aspirations of rural customers. To draw insights into the perspectives of marketing professionals, focus group discussions (FGDs) and open online responses along with content analysis were used. FGDs were conducted to obtain insights pertaining to issues and concern from rural customers.

The paper enlists and ranks the key aspirations of Indian rural customers; a well-furnished concrete house tops the list followed by acquisition of land and property. The marketing professionals discuss their understanding of rural markets from the perspective of brand consciousness to the wave of changes they see. The rural customers speak about how children are new opinion leaders to the cultural threat they perceive.

The Indian rural market, where roughly 12 percent of the global population resides, provides umpteen business opportunities. An understanding of the rural market would help marketers and business organizations build appropriate market strategies to tap the market.

The paper attempts to explore an understanding on the Indian rural market, which has not been researched extensively. The research frame work is holistic and involves the views and perspectives of key stakeholders.

The purpose of this paper is to examine the short-term and long-term interdependence among the stock markets of Africa and Middle East region. It also attempts to analyze the pattern of volatility spillover among the regional stock markets.

The study has used Granger causality test, variance decomposition test of vector auto-regression (VAR) model, vector error correction model (VECM), multivariate generalized conditional heteroskedasticity (MGARCH-BEKK) models and Johansen and Juselius multivariate cointegration techniques.

The study finds that the interlinkages of the stock markets are not uniform across all the countries of the region. The stock market of Israel, South Africa and Jordan are found to be highly connected stock market of the region followed by Egypt and Botswana. The study also finds significant spillover of lagged standardized volatility across the stock markets of the region. But the magnitude of the response of volatility spillover and its persistence is very minimum. However, the stock markets are found to be co-integrated and expected to share long-run equilibrium relationships among each other.

The study has the scope to be extended to capture the time-varying integration of market returns with transmission of monetary policy and exchange rate changes within the region. The results obtained from this study may assist the firm managers and international investors to understand the key drivers of market connectedness.

Empirically investigating the pattern of stock market connectedness in Africa and Middle East region with advanced methodology over a long study period is the originality of this study.

This study aims to evaluate the impact of the COVID-19 pandemic on technology adoption, innovation and business relationships among small and mid-sized enterprises (SMEs) in Ghana. Specifically, it examines how technical know-how and innovative sustainable marketing strategies mediate and moderate these relationships, offering insights into the broader dynamics of digital transformation and sustainability in emerging markets.

The study surveyed management and employees from SMEs in Ghana’s financial sector. A Partial Least Squares Structural Equation Modeling approach was used to test the constructs’ reliability and validity and evaluate the hypothesized relationships with 357 completed questionnaires out of 452 total responses gathered.

The results indicate that post-pandemic, challenges in maintaining business relationships and the lack of technical know-how have driven the increased adoption of technology and innovative sustainable marketing strategies. These factors have also contributed to improved hygienic practices among SMEs. The study concludes that these changes are crucial for accelerating digitalization and ensuring long-term sustainability for SMEs in developing countries, especially in the wake of pandemic disruptions.

This study provides a novel contribution by exploring the intersection of emerging technologies such as mobile applications and blockchain within the context of pandemic-induced digital transformation. The findings emphasize the importance of these technologies in shaping the future growth and sustainability of businesses. Additionally, the paper highlights both the limitations of the current study and proposes future research directions to further advance the understanding of digital transformation in emerging markets.

The significance of financial literacy (FL) in deciding how to allocate one’s investment capital has recently attracted much attention from various market participants and stakeholders. The study examines how FL affects individual investors' investment decisions (ID) in emerging markets. Additionally, the study investigates the potential mediating effects of attitude (ATT) and overconfidence bias (OCB) on the association between FL and ID.

The study employed a structured questionnaire to collect data from 311 individual investors in India, using both convenience and snowball sampling methods. The collected data were analysed using Partial Least Square Structural Equation Modelling (PLS-SEM) and processed through SMART PLS 4.0 software to test the study’s hypotheses.

FL alone may not greatly affect ID, but the study enhances understanding of investor behaviour by examining how ATT and OCB mediate the link between FL and ID. The findings imply that FL, combined with positive ATT and overconfidence, empowers individual investors with the knowledge and skills for appropriate decision-making.

This research would benefit financial institutions, financial experts, and individual investors in India since it enables them to evaluate the causes and biases affecting their IDs and manage their portfolios accordingly. Policymakers should develop appropriate FL programs for investors to make informed decisions to achieve financial well-being.

The paper is exceptional in its approach as it delves into the mediating function of ATT and OCB in the intricate association between FL and ID. This innovative approach sets it apart from other studies in the field, making it a unique contribution to literature.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0370