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Article
Publication date: 1 November 2005

Ranjana Kadiyala and Brian H. Kleiner

In today’s competitive world, information systems provide competitive advantage to a business. Whether a business follows cost leadership strategy or differentiation strategy…

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Abstract

In today’s competitive world, information systems provide competitive advantage to a business. Whether a business follows cost leadership strategy or differentiation strategy, information systems have a strategic impact by reducing production costs and identifying the potential market segments. Communication is a key element in operating a business successfully. Information systems go a long way in simplifying things for a business by effective management of information.

Details

Management Research News, vol. 28 no. 11/12
Type: Research Article
ISSN: 0140-9174

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