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Article
Publication date: 21 November 2008

Ram Misra, Avinandan Mukherjee and Richard Peterson

With the advent of the internet café, chat sessions, instant messengers, special interest e‐groups and now blogs, people do not need to be physically close together to exchange…

1868

Abstract

Purpose

With the advent of the internet café, chat sessions, instant messengers, special interest e‐groups and now blogs, people do not need to be physically close together to exchange their ideas. The participants can have shared experiences that are instantaneous and pretty much of the same nature that is usually realized by the traditional collection of special interest people in close proximity. The members of these virtual communities share their knowledge, cooperate with each other to solve problems, and feel responsibility for each other. Internet based technologies have been the great enablers of virtual communities. In the high‐involvement healthcare sector, patients are increasingly seeking online advice and information by participating in virtual communities. The purpose of this paper is to understand the process of consumer value creation in virtual communities.

Design/methodology/approach

This paper first adopts Cothrel's framework for the creation of value in virtual communities followed by an application of Kozinets' segmentation model of online consumers to explore the process of consumer value creation by a healthcare virtual community. “Netnography” was used as the research technique for this study. Netnography is an ethnographic research method adapted to the online environment. Discourse analysis is applied to interpret the huge volume of online postings.

Findings

The paper identifies four segments of virtual community users – tourists, minglers, devotees, and insiders, and studies their online activities and discussion topics to demonstrate their differential roles as members of healthcare virtual communities.

Originality/value

Most of the earlier works that are focused on virtual communities have been conducted at the conceptual level. In this paper a priori user segments in healthcare virtual communities are empirically profiled. Based on the findings, managerial implications for healthcare virtual communities are formulated.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 2 no. 4
Type: Research Article
ISSN: 1750-6123

Keywords

Available. Content available
Article
Publication date: 21 November 2011

Avinandan Mukherjee

985

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 28 October 2014

Avinandan Mukherjee

1497

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 2 November 2015

Avinandan Mukherjee

8615

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 23 November 2012

Avinandan Mukherjee

950

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 25 November 2013

Avinandan Mukherjee and Yam Limbu

319

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 23 November 2010

Avinandan Mukherjee

The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its…

580

Abstract

Purpose

The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction.

Design/methodology/approach

The paper takes the approach of an essay format.

Findings

The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practice‐oriented sources.

Originality/value

The paper provides a contemporary appraisal of the status and positioning of the journal.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 1750-6123

Keywords

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Article
Publication date: 14 March 2008

S. Saraswat and G.S. Yadava

The purpose of this paper is to provide an overview of RAMS engineering in industry and research.

3815

Abstract

Purpose

The purpose of this paper is to provide an overview of RAMS engineering in industry and research.

Design/methodology/approach

A range of research articles (1988‐2005) covering RAMS engineering is discussed to provide a practical and theoretical overview of RAMS engineering in industry and research.

Findings

The paper provides information about the current scenario and also about the past scenario of RAMS engineering in research and industry. Research limitations/implications – This paper reviews much of the literature on RAMS engineering. The literature is collected from major journals and conference proceedings, the period covered is from 1988 to 2005. The authors have tried to make it reasonably comprehensive, but those papers which are not included were either inadvertently overlooked or considered peripheral to this survey. In the present work the authors have only considered those articles which have included two or more aspects of RAMS. Practical implications – The paper is a very useful source of information for researchers working in the area of RAMS engineering. Originality/value – This paper offers help to researchers in understanding the current and past status of RAMS.

Details

International Journal of Quality & Reliability Management, vol. 25 no. 3
Type: Research Article
ISSN: 0265-671X

Keywords

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Article
Publication date: 12 February 2018

Shivam Gupta, Subhas C. Misra, Ned Kock and David Roubaud

Use of cloud-based enterprise resource planning (ERP) services equips an SME to forego the requirements of high financial budget, IT infrastructure, and trained IT personnel as it…

4464

Abstract

Purpose

Use of cloud-based enterprise resource planning (ERP) services equips an SME to forego the requirements of high financial budget, IT infrastructure, and trained IT personnel as it is required for on-premise ERP solution. The purpose of this paper is to analyze the organizational and technological factors as well as the factors that concern the performance of cloud service provider. These concerns are known as extrinsic factors and they are compliance, network, and information security. This study links the organizational and technological factors of SMEs and the extrinsic factors of cloud vendor for the successful implementation of cloud ERP.

Design/methodology/approach

Resource dependence theory (RDT) was used to understand the relationship of SMEs and cloud service provider. Structural equation modeling was employed in analyzing the data of 208 SMEs that were collected through a survey.

Findings

The empirical analysis supports the RDT as the critical success factors of the SMEs have a positive relationship with the extrinsic factors (compliance, network, and information security) during the cloud ERP implementation.

Research limitations/implications

The data collected in this study is from India and this acts as a limitation as the result might not hold true for other countries and regions. Also, the data collected are cross-sectional and only represent the perspective of the respondents at the time of filling the questionnaire.

Originality/value

This paper attempts to bring out a relationship between SMEs and cloud service provider for the successful implementation of cloud ERP.

Details

Journal of Organizational Change Management, vol. 31 no. 1
Type: Research Article
ISSN: 0953-4814

Keywords

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Abstract

Details

Migration Practice as Creative Practice
Type: Book
ISBN: 978-1-83867-766-4

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