The state of the journal: four years of publication

Abstract

Purpose

The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction.

Design/methodology/approach

The paper takes the approach of an essay format.

Findings

The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practice‐oriented sources.

Originality/value

The paper provides a contemporary appraisal of the status and positioning of the journal.

Citation

Mukherjee, A. (2010), "The state of the journal: four years of publication", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4 No. 4, pp. 309-323. https://doi.org/10.1108/17506121011095173