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Article
Publication date: 11 October 2022

Rakesh Kumar, Shailesh Kumar Kaushal and Kishore Kumar

This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.

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Abstract

Purpose

This paper aims to explore the role of source credibility while purchasing environment-friendly products using Ajzen’s (1991) theory of planned behavior as underpinning model.

Design/methodology/approach

The proposed theoretical model was empirically tested with the data collected from 334 respondents using structural equation modeling.

Findings

The results gave empirical support to the addition of source credibility to the original theory of planned. Moreover, consumer attitude was found mediating the effect of corporations’ credibility on purchase intention. Also, attitude and perceived behavioral control were found as the most important predictors of consumer’s intention to purchase environment-friendly products.

Practical implications

This study provides valuable insights for the marketers engaged in sustainable business practices. Amid, ever-increasing carbon emission, promoting the use of environment-friendly products has become the need of the time. Credibility plays a crucial role while promoting and communicating an organization’s sustainable practices among its stakeholders including consumers. Therefore, the marketer should formulate appropriate marketing communication strategy to communicate the consumer about the green practices and environment-friendly products they produce. The results suggest that corporation’s credibility shapes consumer attitude and influences intention to purchase environment-friendly products. Earning trust of the consumer is pivotal to achieve success in the market. Therefore, results may help the marketers to better understand consumer’s response toward their marketing strategies and further convince and persuade them to buy their products.

Social implications

The findings of this study may be useful for marketers, strategists, policymakers and government while formulating promotional strategies to make consumer aware, educate and persuade them to purchase products which do not cause harm to the environment.

Originality/value

The study is novel in terms of exploring role of source credibility and extending theory of planned behavior in the context of sustainable consumption.

Article
Publication date: 18 December 2018

Anil Kumar Goswami and Rakesh Kumar Agrawal

The purpose of this paper is to examine the relationship between ethical leadership and employee learning orientation in organizations.

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Abstract

Purpose

The purpose of this paper is to examine the relationship between ethical leadership and employee learning orientation in organizations.

Design/methodology/approach

This paper uses a quantitative methodology to analyze data collected from 160 faculty members from universities, using a survey questionnaire.

Findings

The finding of this study reveals that ethical leadership has a positive effect on learning orientation of faculty members in universities.

Originality/value

This study adds to the field of ethical leadership by investigating the influence of ethical leadership on learning orientation of faculty members in universities.

Details

Development and Learning in Organizations: An International Journal, vol. 33 no. 3
Type: Research Article
ISSN: 1477-7282

Keywords

Article
Publication date: 27 January 2023

Rakesh Kumar and Shalini Shukla

This study aims to examine the role of creativity and proactive personality to predict entrepreneurial intentions (EIs) using Ajzen’s (1991) theory of planned behaviour as an…

Abstract

Purpose

This study aims to examine the role of creativity and proactive personality to predict entrepreneurial intentions (EIs) using Ajzen’s (1991) theory of planned behaviour as an underpinning model. The study primarily focuses on how entrepreneurial self-efficacy and passion mediate the effect of creativity and proactive personality on EI.

Design/methodology/approach

A total of 531 college students of 18–28 years of age were surveyed using a structured questionnaire. The proposed model was tested using structural equation modelling in Amos 20.0, and the mediating effect of entrepreneurial self-efficacy and entrepreneurial passion was tested using the bootstrapping method.

Findings

The results validate the extension of the theory of planned behaviour to predict EIs and confirm that the effect of creativity and proactive personality on EIs through entrepreneurial self-efficacy was fully and partially mediated, respectively. Moreover, the relationship between entrepreneurial self-efficacy and the EI was partially mediated by entrepreneurial passion.

Practical implications

The study provides a better understanding of college students' EI and identifies and highlights the role of social factors (i.e. subjective norms) and psychological factors such as attitude, self-efficacy, creativity, proactivity and passion in stimulating EIs. It deciphers the interlink of creativity, proactive personality, self-efficacy, passion and EIs. It may help academicians and policymakers better plan the educational programme to foster entrepreneurial instinct among students.

Originality/value

The study is a novel attempt to provide an integrated framework to explain EIs, highlighting the significance of creativity and proactive personality. It contributes to the existing literature by signifying the mediating role of entrepreneurial self-efficacy and passion.

Details

Higher Education, Skills and Work-Based Learning, vol. 13 no. 2
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 4 June 2024

Rakesh Kumar

The purpose of this study is to investigate the role of ethical obligation and environmental concern in young consumers’ green purchase behaviour using Ajzen’s (1991) theory of…

Abstract

Purpose

The purpose of this study is to investigate the role of ethical obligation and environmental concern in young consumers’ green purchase behaviour using Ajzen’s (1991) theory of planned behaviour as underpinning theoretical model.

Design/methodology/approach

Data collected from 253 college students of a major higher education institution in Northern India were analysed by using structural equation modelling and moderated mediation analysis in AMOS 22.0 and SPSS 20.0.

Findings

Investigating why environmental concern does not significantly translate into green purchase intention, the study demonstrates that the effect of environmental concern was mediated through attitude and ethical obligation. In addition, the study also found that the effect of environmental concern on attitude was positively moderated by ethical obligation. Moreover, subjective norms were found to exhibit no direct effect on green purchase intention; rather, this effect was indirect and mediated through attitude and perceived behavioural control. The results of moderated mediation analysis further demonstrated that the indirect effect of subjective norms on green purchase intention through attitude was found conditional on the values of perceived behavioural control.

Originality/value

The study offers a valuable contribution by signifying the moderating role of ethical obligation in green purchase behaviour. It also contributes to the existing knowledge by assessing the conditional indirect effect of subjective norms on green purchase intention which is rarely examined in the literature.

Details

Social Responsibility Journal, vol. 20 no. 8
Type: Research Article
ISSN: 1747-1117

Keywords

Case study
Publication date: 29 November 2020

Vikesh Kumar, Mujeeb-U-Rehman Bhayo, Sundeep Kumar, Rakesh Kumar and Sarfraz Ahmed Dakhan

The learning outcomes are as follows: to teach the concept of mutual fund as whole, how mutual fund works and who are the investors; discuss how any asset management company can…

Abstract

Learning outcomes

The learning outcomes are as follows: to teach the concept of mutual fund as whole, how mutual fund works and who are the investors; discuss how any asset management company can work and what is their investment process; discuss how mutual funds are affected by changes in economic outlook/macro-economic variables; discuss the alternative risk-adjusted measures of performance evaluation, such as the Sharpe ratio, Treynor, Jensen’s alpha and measure of risk-adjusted performance; and discuss which index to use as a benchmark and how to improve funds’ performance.

Case overview/synopsis

In April 2019, Khaldoon Bin latif, Chief Executive Officer (CEO) of Faysal Asset Management, reflected on the changes that had occurred during his two and a half years at Faysal. He was quite pleased with the recent performance of Faysal Funds and the company’s relationship-oriented approach to money management for individuals with high net worth. Yet, he wanted to ensure that both the investment-process and performance-evaluation measures that he had implemented at Faysal would continue to provide superior returns. Latif also wanted Faysal to outperform the relevant indices, not only on an absolute basis, but also on a risk-adjusted basis. He pondered which indices and models Faysal should use in the future based on their performance.

Complexity academic level

Undergraduate/graduate

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 1: Accounting and Finance.

Details

Emerald Emerging Markets Case Studies, vol. 10 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 30 March 2022

Kishore Kumar, Ranjita Kumari, Monomita Nandy, Mohd Sarim and Rakesh Kumar

Based on the essence of the legitimacy and agency theories, this study empirically investigates the influence of corporate governance attributes and ownership structures on…

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Abstract

Purpose

Based on the essence of the legitimacy and agency theories, this study empirically investigates the influence of corporate governance attributes and ownership structures on sustainability reporting of companies listed on the National Stock Exchange (NSE), India.

Design/methodology/approach

The study is based on panel data regression analysis of sustainability reporting practices of 53 environmentally sensitive companies drawn from NIFTY100 Index at NSE. All data pertaining to sustainability information disclosure, ownership structure and corporate governance characteristics were sourced from sustainability report, business responsibility report, annual report and Centre for Monitoring Indian Economy (CMIE) database for the years 2015–2019.

Findings

The empirical result reveals that sustainability reporting scenario has been consistently improving in India. This study documents that government ownership and frequency of board meetings are the two most important factors significantly influencing the extent of sustainability information disclosure of companies. However, the present study failed to find any significant impact of board size and big4 auditing on sustainability reporting practices. Unexpectedly, a higher number of independent directors does not improve sustainability disclosure of companies in India.

Originality/value

This study is one of the first studies to investigate how the nature of ownership and corporate governance characteristics contribute to or impede sustainability reporting practices of companies in India. This study offers important insights to regulators, practitioners and investors to analyze whether sustainability disclosure of companies is influenced by corporate governance attributes. It also provides a perspective for regulators and corporate strategists to assess the impact of recent corporate governance reforms in India and consider how corporate governance mechanism can be used to improve sustainability reporting practices.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 10 January 2018

Rakesh Kumar Mishra and Sheeba Kapil

This paper aims to explore the relationship between board characteristics and firm performance for Indian companies.

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Abstract

Purpose

This paper aims to explore the relationship between board characteristics and firm performance for Indian companies.

Design/methodology/approach

Corporate governance structures of 391 Indian companies out of CNX 500 companies listed on National Stock Exchange have been studied for their impact on performance of companies. Panel data regression methodology has been used on data for five financial years from 2010 to 2014 for the selected companies. Performance measures considered are market-based measure (Tobin’s Q) and accounting-based measure (return on asset [ROA]).

Findings

The empirical findings indicate that the market-based measure (Tobin’s Q) is more impacted by corporate governance than the accounting-based measure (ROA). There is a significant positive association between board size and firm performance. Board independence is found significantly related to firm performance. Number of board meetings is found to be sending positive signal to the market creating firm value. Separation of chief executive officer and chairman of the board is found to be value-creating, and overburdened directors affect firm performance adversely.

Research limitations/implications

Limitations of the study are in terms of methodology and possible omission of some variables. It is understood that the qualitative dynamics happening inside board meetings impact corporate performance. The strategic decision-making process adopted by the boards to fight competition or to increase market share is not easily available in public domain. The decision-making processes and monitoring for implementation of those decisions could impact corporate governance performance relationship. These parameters and their impact on corporate performance are not covered under the scope of the present study.

Originality/value

The paper adds to the emerging body of literature on corporate governance performance relationship in the Indian context by using a reasonably wider and newer data set.

Details

Journal of Indian Business Research, vol. 10 no. 1
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 24 August 2021

Kishore Kumar, Ranjita Kumari, Archana Poonia and Rakesh Kumar

This study aims to evaluate the nature and extent of sustainability disclosure practices of publicly listed companies in India. Further, it investigates the impact of potential…

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Abstract

Purpose

This study aims to evaluate the nature and extent of sustainability disclosure practices of publicly listed companies in India. Further, it investigates the impact of potential determinants on the sustainability disclosure of companies.

Design/methodology/approach

The study analyzes data of 75 top listed nonbanking companies operating in India included in NIFTY100 Index for the years 2014-2015 to 2018-2019. In the present study, environment, social and governance disclosure dimensions were considered to evaluate the sustainability reporting performance of companies using content analysis. Panel data analysis was conducted to investigate the impact of various factors on the extent of sustainability information disclosure.

Findings

Results indicate that environmentally polluting industries disclose significantly higher sustainability information than non-polluting industries in India. The empirical findings suggest that determinants such as company size, age, free cash flow capacity, government ownership and global reporting initiative (GRI) usage positively related to the extent of corporate sustainability disclosure. Contrary to the expectations, financial leverage and profitability were found to be negatively related to the sustainability disclosure of companies in India.

Practical implications

This study provides empirical evidence for regulators, practitioners and corporate strategists to assess the progress in the sustainability reporting landscape in India. The finding implies that large and established companies can reduce legitimacy costs through higher sustainability information disclosure. Interestingly, this premise did not hold in the case of high leveraged and profitable companies. Overall findings can also help policymakers to incorporate necessary reforms to improve sustainability reporting in India.

Originality/value

This study is one of the first studies to investigate the nature, extent and potential determinants of corporate sustainability disclosure in India. The paper adds to the existing literature on sustainability reporting by providing empirical evidence on the relationship between sustainability reporting and potential determinants such as government ownership, size, leverage, profitability, age, free cash flow capacity, industry and GRI usage.

Details

Journal of Financial Reporting and Accounting, vol. 21 no. 2
Type: Research Article
ISSN: 1985-2517

Keywords

Article
Publication date: 5 March 2018

Rakesh Kumar Mishra and Sheeba Kapil

The purpose of this paper is to explore the relationship of board characteristics and firm performance for Indian companies.

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Abstract

Purpose

The purpose of this paper is to explore the relationship of board characteristics and firm performance for Indian companies.

Design/methodology/approach

Corporate governance structures of 391 Indian companies out of CNX 500 companies listed on National Stock Exchange have been studied for their impact on performance of companies. Structural equation modeling methodology has been employed on data for five financial years from 2010 to 2014 for selected companies. Market-based measure (Tobin’s Q) and accounting-based measure (return on asset) have been employed for measuring firm performance.

Findings

Empirical findings indicate that there is significant positive association between board size and firm performance. Board independence is found significantly related to firm performance. Number of board meetings is found to be sending positive signal to the market creating firm value. Separation of CEO and chairman of the board is found to be value creating and overburdened directors affect firm performance adversely. Findings also suggest that the governance-performance relationship is also dependent upon the type of performance measures used in the study.

Research limitations/implications

Limitations of this study are in terms of data methodology and possible omission of some variables. It is understood that the qualitative dynamics happening inside board meetings impact corporate performance. The strategic decisions-making process adopted by the boards to fight competition or to increase market share is not available in public domain easily. The decision-making processes and monitoring for implementation of these decisions could impact corporate governance-performance relationship. These parameters and their impact on corporate performance are not covered under the scope of the present study. However, the same could have thrown more light on governance-performance relationship.

Originality/value

The paper adds to the emerging body of literature on corporate governance-performance relationship in the Indian context using a reasonably wider and newer data set.

Details

South Asian Journal of Business Studies, vol. 7 no. 1
Type: Research Article
ISSN: 2398-628X

Keywords

Article
Publication date: 1 May 2024

Rakesh Kumar, Vibhuti Tripathi, Vibha Yadav, Gaurav Ashesh and Richa Mehrotra

The study seeks to explore why despite growing concern for the environment, consumers’ intention to purchase organic foods remains relatively low. In addition, the study also…

Abstract

Purpose

The study seeks to explore why despite growing concern for the environment, consumers’ intention to purchase organic foods remains relatively low. In addition, the study also seeks to investigate the role of perceived marketplace influence (PMI) and moral norms in organic food consumption.

Design/methodology/approach

Data collected from 330 young consumers chosen with non-probability sampling were analysed using structural equation modelling in Amos 22.0.

Findings

The results of the parallel mediation analysis confirmed that environmental concern influences purchase intention indirectly through attitude, subjective norms, perceived behavioural control and perceived marketplace influence. In addition, moral norms were found to moderate the effect of perceived behavioural control on purchase intention. Moreover, the results also indicated that the impact of environmental concern on consumers’ attitude toward organic foods was also moderated by moral norms. Further, the results of moderated mediation showed that the indirect effect of environmental concern on purchase intention (through attitude and perceived behavioural control) was moderated by moral norms.

Research limitations/implications

The study contributes to the existing literature by investigating the inconsistency between environmental concern and purchase intention. In addition, the study also investigate role of perceived marketplace influence and moral norms in stimulating organic food consumption intentions.

Practical implications

The emergence of perceived marketplace influence as an important determinant of organic food consumption shows that every individual needs to realise the importance of their environment friendly actions to promote organic food consumption. In addition, the study also highlights the pivotal role of moral norms in the promotion of organic food consumption. Thus, markets, policy-makers, family, friends, society all should promote and inculcate the spirit of contributing in the cause of safeguarding the environment to the young children specially by promoting consumption of organic foods.

Originality/value

The study examines the role of perceived marketplace influence as predictor of purchase intention towards organic foods which is rarely explored specially in the domain of organic food consumption. In addition, the results also produced some novel insights into the moderating role of moral norms.

Details

Management of Environmental Quality: An International Journal, vol. 35 no. 7
Type: Research Article
ISSN: 1477-7835

Keywords

1 – 10 of 361