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Article
Publication date: 15 February 2021

Muhammad Turki Alshurideh, Barween Al Kurdi, Ra’ed Masa’deh and Said A. Salloum

This paper aims to investigate if perceived security, trust and perceived privacy affect both perceived usefulness and perceived ease of use. Also, the study explores if trust…

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Abstract

Purpose

This paper aims to investigate if perceived security, trust and perceived privacy affect both perceived usefulness and perceived ease of use. Also, the study explores if trust, perceived usefulness and perceived ease of use influence consumers’ intentions to use the e-payment system which is supported by testing the moderation effect of gender on the intention to use such systems in the higher education institutes.

Design/methodology/approach

In total, 850 participants from United Arab Emirates (UAE) universities have filled an online questionnaire prepared for these aims. The survey instrument is composed of 22 items. The primary data was used to test the study model, proposed constructs and the study hypotheses using the Smart PLS Software.

Findings

The research confirmed that perceived security, trust and perceived privacy affect both perceived usefulness and perceived ease of use. Also, the study found that trust, perceived usefulness and perceived ease of use have anticipated the significance of consumers’ intention to use e-payment system which is found also moderated by gender. Research outcomes indicated an important contribution towards the acceptance of e-payment systems and the common design of e-commerce systems.

Originality/value

Research outcomes have indicated an important contribution toward the acceptance of e-payment systems and the common design of e-commerce systems. Additionally, this study helped in increasing the reader’s understanding of various aspects of e-commerce, specifically consumers’ trust and privacy protection which consequently allows the online sellers to formulate appropriate strategies and actions imperative to serve the online purchasers and target the internet users.

Details

Review of International Business and Strategy, vol. 31 no. 3
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 6 October 2020

Ramiz Qandah, Taghrid Saleh Suifan, Ra'ed Masa'deh and Bader Yousef Obeidat

The purpose of this research is to identify and clarify the important variables in knowledge management capabilities that affect product/service innovation in entrepreneurial…

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Abstract

Purpose

The purpose of this research is to identify and clarify the important variables in knowledge management capabilities that affect product/service innovation in entrepreneurial companies in Jordan.

Design/methodology/approach

A five-point Likert scale questionnaire was designed for measuring knowledge-based (infrastructural and dynamic) capabilities and product/service innovation in entrepreneurial companies in Jordan that specialized in information and communication technology. A questionnaire was distributed to 297 individuals in 40 companies, and only 202 questionnaires were completely filled and returned by the entrepreneurs at King Hussein Business Park and Al Hassan Business Park. Structural equation modeling was applied to statistically test the research hypotheses.

Findings

The research findings showed that knowledge-based infrastructural capabilities are a prerequisite for knowledge-based dynamic capabilities. On the other hand, knowledge combination capabilities have a statistically significant mediating effect between knowledge based infrastructural capabilities and product/service innovation.

Originality/value

This research contributes to the literature by studying and investigating the key variables in knowledge management that affect product/service innovation and by providing a comprehensive understanding of the knowledge management capabilities and innovation in entrepreneurial companies. This research provides academicians with a framework for better understanding of the different factors of knowledge management capabilities and how they affect product/service innovation.

Details

International Journal of Organizational Analysis, vol. 29 no. 4
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 6 April 2021

Mohammad Yousef Abuhashesh, Muhammad Turki Alshurideh, Ala'eddin Ahmed, Mohammad Sumadi and Ra'ed Masa'deh

This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender.

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Abstract

Purpose

This paper aims to investigate the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender.

Design/methodology/approach

This study used the quantitative method and the research tool was a questionnaire, comprising 38 items, which was distributed in Jordan. A total of 404 correctly completed questionnaires were returned. In total, 187 of the respondents were women and 217 men. Multiple regression analysis was conducted to test the research hypotheses.

Findings

The results of the current study revealed that differences in each dimension have varied impacts on consumers’ attitudes. From the perspective of individualism, it appears that individualistic customers tend to make their own decisions and are less susceptible to influence from others. Also, uncertainty avoidance can negatively impact attitudes toward Facebook advertising due to a lack of trust. In addition, this study investigates differences in attitudes toward Facebook advertising based on gender. The null hypothesis test is statistically rejected and the alternate hypothesis test is statistically accepted for gender role as the moderating variable.

Originality/value

This is the first study that examines the impact of Hofstede’s cultural factors on customers’ attitudes toward Facebook advertising through the moderating role of gender in Jordan. Also, the study clarifies the importance of culture and gender differences as important factors affecting marketing strategy. Moreover, the study’s result can add more value to international companies to understand culture differences among customers with an international scope.

Details

Review of International Business and Strategy, vol. 31 no. 3
Type: Research Article
ISSN: 2059-6014

Keywords

Article
Publication date: 12 July 2021

Mohammad Orsan Alzoubi, Ala’aldin Alrowwad and Ra’ed Masa’deh

This study aims to assess the relationships among tacit knowledge sharing, communities of practice (CoPs) and employees’ abilities to solve problems, customer’s satisfaction and…

Abstract

Purpose

This study aims to assess the relationships among tacit knowledge sharing, communities of practice (CoPs) and employees’ abilities to solve problems, customer’s satisfaction and innovation.

Design/methodology/approach

This quantitative research aims to examine the causal relationships among the key study variables. A questionnaire-based survey was developed to evaluate the research model by drawing a convenience sample that includes 219 employees working in the King Abdullah Design and Development Bureau which is located in Amman, Jordan. Surveyed information was examined following the structural equation modelling procedures.

Findings

Results revealed that sharing tacit knowledge in defence organizations had no direct effect on employees’ abilities to solve problems, customer’s satisfaction and innovation, while there was an affirmative effect to CoPs on employees’ abilities in those areas. Also, this study showed that CoPs had a significant mediating role to play in the relationship between sharing knowledge and employees’ abilities in terms of solving work problems, customer’s satisfaction and innovation.

Research limitations/implications

Findings of this study have laid the basis for future studies related to examining the effect of tacit knowledge sharing and the CoPs on improving employees’ abilities as preconditions for organization performance. These findings can be supported by conducting further research studies to examine the large samples of defence companies to give deeper meanings and insights to the relationship among the key study variables. The authors recommend expanding future studies and examine the mediating role of other social learning methods such as mentoring and storytelling on the relationship between sharing tacit knowledge and employees’ abilities.

Practical implications

The research model may enable managers and practitioners to make decisions related to the improvement of collective learning by encouraging employees’ engagement in the process of tacit knowledge sharing. The model also helps managers to understand the role of CoPs as a knowledge sharing tool that contributes to increasing employees’ abilities and organizational competitiveness. Furthermore, the research model can be a step forward for further research studies on the relationships among tacit knowledge sharing, CoPs and employees’ abilities.

Social implications

The suggested model can act as the promising step for continuous improvement to the defence industry in terms of producing high-quality products and services that protect national security, humans’ lives and society at large from enemies and terrorist groups.

Originality/value

In spite of the fact that most academic studies on knowledge management show a positive relationship between tacit knowledge sharing and organizational performance, a few studies have examined the effect of mediating the CoPs on relationships between sharing tacit knowledge and employees’ abilities as preconditions for raising the performance of the organizations working in security and defence industry. Hence, this research attempts to fill these gaps and gives a new direction for future research.

Details

International Journal of Organizational Analysis, vol. 30 no. 5
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 12 March 2018

Ra’ed Masa’deh, Omar Alananzeh, Ali Tarhini and Oroub Algudah

This paper aims to investigate the effects of promotional mix in terms of advertisement, website and direct sale on job performance during the political crisis in the Middle East.

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Abstract

Purpose

This paper aims to investigate the effects of promotional mix in terms of advertisement, website and direct sale on job performance during the political crisis in the Middle East.

Design/methodology/approach

Data were collected from 121 Jordanian employees working in hotels in Aqaba city, using a self-administrated questionnaire including 35 items. Multiple regression analysis was conducted to test the research hypotheses.

Findings

The results of the current study revealed that there is a significant impact of hotels’ advertisement and hotels’ direct sale on hotel performance, whereas hotels’ website has no significant impact.

Originality/value

This is the first study that examines the effect of promotional mix on hotel performance during the political and economical crises in the Middle East and clarifies the most important elements that affect the countries’ economy, especially those involved in political conflicts.

研究目的

本论文主要研究中东地区政治危机时期的促销组合对酒店绩效的各种影响, 其中促销组合是指广告、网站、和直接销售。

研究设计

本论文采用35个问题的自助问卷形式采集数据。数据样本取自亚喀巴城的121名约旦员工。本研究采用多元回归分析法以测量研究假设。

研究结果

本研究结果表明酒店的广告和直接销售对酒店绩效有显著作用, 但是酒店网站对于酒店绩效的作用并不显著。

研究原创性

本论文是首篇研究中东地区政治危机时期的促销组合对酒店绩效影响的文章。

Details

Journal of Hospitality and Tourism Technology, vol. 9 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 29 November 2018

Ra’ed Masa’deh, Jawaher Al-Henzab, Ali Tarhini and Bader Yousef Obeidat

The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation…

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Abstract

Purpose

The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

Design/methodology/approach

This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data.

Findings

The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation.

Practical implications

These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies

Originality/value

This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.

Details

Benchmarking: An International Journal, vol. 25 no. 8
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 2 October 2019

Ra'ed Masa'deh, Omar Alananzeh, Omar Jawabreh, Rashed Alhalabi, Hassan Syam and Faisal Keswani

This study aims to quantify the associations among employee’s communication skills (language ability, body language and personal appearance), restaurant image and tourist…

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Abstract

Purpose

This study aims to quantify the associations among employee’s communication skills (language ability, body language and personal appearance), restaurant image and tourist behaviour.

Design/methodology/approach

A survey instrument is used to examine the relationships in the proposed model by using structural equation modelling (SEM) technique. The collected primary data (n = 153) are analysed to test the relationship between exogenous and endogenous constructs expressed in the proposed structural model.

Findings

The results revealed that language ability, body language and personal appearance impacted restaurant image, which, in turn, affected tourist behaviour.

Practical implications

This study will contribute a better understanding towards employee’s communication skills in Aqaba city resorts and restaurants.

Originality/value

This study is considered the first in the region that links the tourist image of a restaurant with its employee’s skills and its impact on tourists’ behaviour.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 2 October 2017

Ra’ed Masa’deh, Omar Alananzeh, Noof Algiatheen, Rawan Ryati, Reem Albayyari and Ali Tarhini

This study aims to quantify the associations among employees’ perception of implementing green supply chain management (i.e. through seven variables, namely, internal…

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Abstract

Purpose

This study aims to quantify the associations among employees’ perception of implementing green supply chain management (i.e. through seven variables, namely, internal environmental management, green information systems, green purchasing, tourist perceptions, environmentally friendly activity, employee emotional behavior and environmental legislation) with hotel’s economic and operational performance.

Design/methodology/approach

A survey instrument is used to examine the relationships in the proposed model by using the structural equation modeling (SEM) technique. An analysis of the primary data (n = 150) collected from employees in Aqaba hotels located in Jordan is conducted to test the relationship between exogenous and endogenous constructs expressed in the proposed structural model.

Findings

The findings revealed that while green information systems, employee emotional behavior and environmental legislation affected hotels’ economic performance, internal environmental management, green purchasing, tourist perceptions and environment-friendly activity did not. Also, hotels’ economic performance positively impacted hotels’ operational performance. However, as the coefficient of determination (R²) for the endogenous research variables for economic performance and operational performance was 0.16 and 0.17, respectively, the relationships between the exogenous and endogenous constructs were not supported.

Practical implications

This study will contribute towards a better understanding of employee perceptions of implementing green supply chain management and hotel performance in Aqaba City.

Originality/value

This is the first study that adequately covers the associations among employee perception of implementing green supply chain management on hotel’s economic and operational performance in the Middle East.

Details

Journal of Hospitality and Tourism Technology, vol. 8 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 6 March 2017

Ra’ed Masa’deh, Rifat Shannak, Mahmoud Maqableh and Ali Tarhini

This is an empirical study of knowledge management performance (KMP) at a university and the purpose of this paper is to examine the relationship between knowledge management…

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Abstract

Purpose

This is an empirical study of knowledge management performance (KMP) at a university and the purpose of this paper is to examine the relationship between knowledge management process (KMPR), KMP and job performance (JP).

Design/methodology/approach

The data were collected using a questionnaire, as the instrument for the primary data collection, with total collected back responses of 207 from university lecturers who have actually participated. Structural equation modeling technique was used to fully analyze the data in order to determine what level of the relationship between knowledge management (KM) and JP existed.

Findings

The main findings were related to confirming the two main hypotheses of the research that were related to testing if there were relationships between the KMPR (represented by seven surrogate measures, namely, knowledge identification, knowledge creation, knowledge collection, knowledge organizing, knowledge storage, knowledge dissemination and knowledge application) and KMP, as well as if the KMP was related to the JP.

Originality/value

This paper focuses on investigating the actual role of KM at a university, which is assumingly a knowledge factory. Contrary to the conventional wisdom that presumes the importance of KM and specially when there is no proper KM regiment in place, the paper reports the limited influence KM has on staff JP. It is one of the few studies that fills the gap in the literature concerned with the relationship between KM and JP and perhaps the first to provide insights about the KM intricacies at a Jordanian University.

Details

Journal of Enterprise Information Management, vol. 30 no. 2
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 14 May 2018

Shadi Habis Abualoush, Abdallah Mishael Obeidat, Ali Tarhini, Ra’ed Masa’deh and Ali Al-Badi

The purpose of this paper is to investigate the interrelationships among knowledge management (KM), information systems (IS) and employees’ empowerment (EE) on employees’…

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Abstract

Purpose

The purpose of this paper is to investigate the interrelationships among knowledge management (KM), information systems (IS) and employees’ empowerment (EE) on employees’ performance (EP).

Design/methodology/approach

Accordingly, a structural model is developed that delineates the interactions among these constructs and explores the mediating effect of EE on the relationship between KM, IS and EP. A questionnaire-based survey was designed to test the aforementioned model based on dataset of 287 employees’ pharmaceutical industries in Jordan. The model and posited hypotheses were tested using structural equation modeling analysis.

Findings

The results indicated that KM and IS positively and significantly affect EE, in which the latter impact EP as well. However, neither KM nor IS proved to be positively related to EP. Additionally, EE positively and significantly mediated the relationship between KM and EP, besides the relationship between IS and EP.

Originality/value

This is one of the few studies which investigate the interrelationships among KM, IS and EE on EP, and the first to test the model on companies in the pharmaceutical industries in Jordan.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 48 no. 2
Type: Research Article
ISSN: 2059-5891

Keywords

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