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The purpose of this paper is to investigate the overall campaign reach and impact of the ABCs of Mental Health in Denmark; a secondary objective is to investigate how mental health-promoting beliefs and actions are associated with good mental health.

A questionnaire was administered to two representative cross-sectional samples of the Danish population (1,508 respondents in 2019; 1,507 respondents in 2021) via an online survey. The data were subsequently pooled together into one sample consisting of 3,015 respondents. In addition to questions pertaining to campaign reach and impact, the questionnaire also included a validated scale for mental well-being and questions about beliefs and actions in regard to enhancing mental health.

About 7.6% had been reached by the campaign (familiar with ABC name or messages), or 11.9% when also counting familiarity with campaign slogans. Among these, respondents reported (proportions in parentheses) that the campaign had 1) made them reflect on their mental health (74.2%), talk to friends and family about mental health (35.5%), given them new knowledge about what they can do to enhance mental health (78.4%), or take action to enhance their own mental health (16.2%). An internal well-being locus of control and proactive behaviours towards enhancing mental health are shown to be associated with higher mean scores on mental well-being, lower odds of low mental well-being and higher odds of higher mental well-being.

An internal well-being locus of control and proactive behaviours towards enhancing mental health are suggested to both prevent low levels of mental well-being and promoting high levels of mental well-being. The results indicate that the ABCs of Mental Health campaign may be implemented to promote such beliefs and actions universally throughout the population.

The overarching aim of our research is the social and environmental sustainability of cities, with a focus on ensuring the rights and needs of the children who live in them are considered in policy and planning arenas. How do we, as researchers, work ethically and effectively with children to foreground their voices and produce robust evidence to inform policies and processes which promote their wellbeing in child-friendly cities, and in line with Sustainable Development Goals? Children have the right to be heard, and their views taken seriously, in policy and planning arenas. Conducting ethical and effective child-centred research requires balancing considerations of children’s rights to genuine participation and their rights to protection at all stages of the research process. This balance requires methodological flexibility and a situated ethical approach, where researchers and participants together determine appropriate research pathways. In this chapter, the authors reflect on ethical and methodological insights gained during a decade of conducting urban-related research with children. The various projects used different methods and provided different lessons; but common to all was an understanding of the importance of relationship-building, of supportive and engaged adults, and of methods which were respectful, age/culturally appropriate and ‘fit for purpose’. These factors are crucial to ethically enable the foregrounding of children’s voices, the collection of robust data and effective dissemination of research with children.

This paper aims to provide a systematic review of evaluations of public health and social marketing campaigns reporting the use of sports sponsorship. Sports sponsorship is a key health promotion strategy, yet academic literature on the use of sponsorship in social marketing and public health is surprisingly limited.

Seventeen studies were identified following systematic literature review procedures.

Coupling of social marketing and public health sponsorship with changes in policies in sporting clubs and associations offers an effective means to achieve desired outcomes, e.g. behaviour change.

The analysis presented in this review included information that was reported in the identified studies, which might be an incomplete representation of work undertaken but not reported. All of the studies identified in this review were conducted in English-speaking countries. Considerable opportunity for future research is apparent, and areas for future research are outlined.

Limited evidence was available, and additional research examining the effectiveness of sponsorship in attaining behavioural change is urgently needed. Future studies should assess the role, scope of involvement in, aims and benefits of non-government sponsors of public health and social marketing campaigns; use methods that do not rely on self-reporting, such as observations; and explore the influence of health sponsorship on attitudes, social norms and behaviours.

This is the first study to provide a systematic review of the use of sports sponsorship in public health and social marketing.

This paper aims to examine the impact of online reviews on behavioral intentions via perceived risk. Perceived risk is both analytical and emotional. Stimulus–organism–response (S–O–R) framework guided this study to explore the interaction between online reviews, perceived risk and behavioral intentions.

The conceptual model proposed in this research has been validated using confirmatory factor analysis (CFA) and structural equation modeling to assess the measurement model and the validity of the scale, based on primary responses collected from 473 travelers.

Findings of this study suggest the role of online consumer reviews in reducing the perceived risk associated with experience dominant services like tourism. Process model test proves the mediating role of perceived risk between online reviews and behavioral intentions. Results indicate the significance of online review in lowering the perceived risk leading to positive behavioral intentions.

Destination marketing organizations (DMOs) should understand the role of online reviews in effectively reducing risk and uncertainty, thereby influencing behavioral intentions.

This paper is unique in attempting to empirically examine the mediating role of perceived risk between online reviews and behavioral intentions. The study is a forerunner in using S–O–R framework to test the interaction between online review, perceived risk and behavioral intention.

Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical approach (the behavioural perspective model) and new innovative methodology that significantly advances the way retailers can plan and measure store layouts, with a view to optimising store performance. Using computer‐aided observation, customers may be tracked and their behaviour analysed in the context of consumer situations and contingencies. Implications for retail management, theory and practice are discussed within the context of fashion shopper situations.

The purpose of this paper is to investigate the significant contribution of emotions along with other conventional loyalty drivers on the loyalty intentions.

The influence of three conventional loyalty drivers, i.e., value equity, brand equity, relationship equity on loyalty intentions was investigated by further exploring the moderating effects of negative and positive emotions. A sample of 834 Pakistani consumers in the supermarkets and banking industries was studied employing store-intercept survey design.

Consumer behavior is driven by emotions in both the supermarkets and banking context. Thus, in order to better predict customer loyalty intentions, the emotional component is crucial and should be included along with other cognitive components.

Since customers’ emotional responses throughout service delivery are strongly linked to loyalty, therefore supermarkets and bank service managers need to make sure that the customers experience with their services as pleasurable as possible and for this purpose, customer service employees need to be trained in order to better understand the customers’ emotional responses during the course of service delivery process.

The present study complements the existing literature regarding the role of emotions in service settings and offers a new point of view for the linkage among emotions, customer equity drivers and customer loyalty intentions.

Discusses three attributes of leadership that are beyond technical competence. Defines “Displaying moral courage” as having the conviction and fortitude to stand up for what you believe. Clarifies the development of a value system and the formation of principles as they relate to the development of moral courage and ethical behavior. Explains “The art of influence” and the manner in which it differs from the traditional power and control concept of the boss. Depicts “Accepting responsibility” as an essential behavior that promotes and supports quality leadership. Provides guidance, techniques, and examples that can be used to enhance leadership skills. Establishes a sound philosphy to increase the probability for long‐term success and professional fulfillment. Includes quotes from contemporary as well as historical leaders.

There is growing interest in the use of music and other arts mediums as a way of addressing mental health and social wellbeing issues in a non‐clinical or therapy setting. This can be particularly apt for more at‐risk young people who may not engage readily with other approaches. Published evaluation of such interventions is however sparse. This paper aims to describe an evaluation of the DRUMBEAT program which uses drumming as a way to engage at‐risk youth, whilst simultaneously incorporating themes relating to mental wellbeing and healthy relationships.

An evaluation was undertaken in 19 schools participating in the ten‐week DRUMBEAT program. Pre, interim and post‐program surveys were administered to participating students (n=180). School‐based data on student behaviour and teacher feedback was also collected.

Positive changes were observed on several measures, including a 10 per cent increase in self‐esteem scores by program completion. School data showed a decrease in reported behaviour incidents for 29 per cent of participants. Overall, the evaluation indicated that the DRUMBEAT program provides a creative medium for working with at‐risk young people and helps develop self‐esteem and social relationship skills.

There is a paucity of published evaluations of interventions of this kind. Also novel is the delivery of the program in a school‐based rather than clinical therapy setting. The paper also demonstrates how a “real world” intervention program can go beyond basic process evaluation to collect outcome data that helps build the evidence base for mental health promotion.