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The extraction of relevant knowledge from data is called knowledge discovery (KD). The KD process requires a large amount of data and it must be reliable before mining. Complexity is not only in deriving knowledge from data but also in improving system performance with a psycho-cognitive approach. KD demands a high level of human cognition and mental activity to generate and retrieve knowledge. Therefore, this study aims to explain how psychological knowledge is involved in KD.

By understanding the cognitive processes that lead to knowledge production, KD can be improved through interventions that target psychological processes, such as attention, learning and memory. In addition, psycho-cognitive approaches can help us to better grasp the process of KD and the factors that influence its effectiveness. The study attempted to correlate interdependence by interpreting cognitive approaches to KD from a psychological perspective. The authors of this paper draw on both primary and secondary literary warrants to empirically prove psychological bending in KD.

Understanding the psychological aspects of data and KD can identify the development of tools, process and environments that support individual and teams in making sense of data and extracting valuable knowledge. The study also finds that interdisciplinary collaboration, bringing together expertise in psychology, data science and domain specific knowledge fosters effective KD processes.

The KD system cannot function well and will not be able to achieve its full potential without psycho-cognitive foundation. It was found that KD in the KD system is influenced by human cognition. The authors made a contribution to KD by fusing psycho-cognitive approaches with data-driven technology and machine learning.

Vietnamese banks have relied in the past on short‐term promotional techniques and attractive interest rates instead of developing strong brands. This research investigates how customers’ perceptions of bank brands drive their trust and loyalty. It also addresses how customers’ experience and their social compliance moderate the impact of their brand perceptions on their trust and loyalty.

Customers’ perceptions are measured through brand associations based on the bank's functional elements, its personnel and its overall image. A structural equation model linking brand associations to customers’ trust and loyalty is tested using data from a sample of 557 Vietnamese bank customers.

The results indicate that the personnel‐based brand associations are the strongest driver of trust and have a negative direct impact on loyalty, while functional and corporate‐based associations have a stronger impact on loyalty. Trust strongly mediates brand associations’ impact on loyalty. In addition, corporate‐based associations have a stronger impact on trust and loyalty for customers with little direct experience with the bank and personnel‐based associations have a stronger impact for socially compliant customers.

The findings indicate how different brand associations can be leveraged to trigger customers’ trust and loyalty in the Vietnamese banking sector. Moderating effects of the extent of customers’ experience imply that bank brand managers should integrate the customer relationship lifecycle in their segmentation/targeting and in their customer‐brand relationship management.

This study highlights the potential of branding in the Vietnamese banking industry as a strategy to build strong customer relationships. It also strongly points out the need for brand managers to take into consideration the Vietnamese context and more precisely customers’ lack of banking experience and their tendency to social compliance.

This paper aims to clarify the impact of the entrepreneurial training on a Tunisian trainee’s entrepreneurial cognitions and intention. An interactive cognitive perspective was adopted to test the interaction effect between the entrepreneurial cognitions: the perceived entrepreneurial self-efficacy, the perceived entrepreneurial feasibility and entrepreneurial desirability. A research model was built showing several relationships between entrepreneurial training, cognitions and intention.

A survey was conducted on a convenience sample of 240 participants in four business incubators. The maximum-likelihood test was used as a structural equation modeling method to test the model.

The results show the importance of the entrepreneurial training in the development of entrepreneurial cognitions. Further, the findings, to some extent, validate the interaction between the entrepreneurial cognitive patterns. However, entrepreneurial intention was only predicted through the entrepreneurial desirability. Several implications are discussed at the end of this paper.

The findings seem interesting insofar, as they show the importance of entrepreneurial trainings in the entrepreneurial intention development through the enhancement of desirability. This process can be triggered by a training program that contains case studies, success stories and conferences to make the youth enthusiastic about self-employment.

The significant impact of the entrepreneurial training on trainees’ cognitions should encourage governments and incubators to promote entrepreneurial training programs to enhance the youths’ willingness to create their own businesses. The findings in this paper seem interesting insofar as they show the importance of entrepreneurial trainings in the entrepreneurial intention development through the enhancement of desirability. This process can be triggered by a training program that contains case studies, success stories and conferences to make the youth enthusiastic about self-employment.

Recent textbook models for management decisions and our orientation of management education are still based on a reductionist, isolationist and linear paradigm. This paper, for stimulating a perception shift, introduces a systems‐based approach. Drawing on a reconstruction of ancient Eastern wisdom, mainly Confucianism, the approach intends to integrate wuli (material‐technical), shili (psycho‐cognitive) and renli (social‐political) elements, perspectives and patterns into a differentiated/interconnected whole, as the context, content and process of management decision. Decision making conducted as such may have the potential to facilitate complementary synergy among goal‐seeking, cognitive‐learning and relationship‐maintaining approaches to management decision/education.

Accounting’s definition of accountability should include attributes of socioenvironmental degradation manufactured by unsustainable technologies. Beck argues that emergent accounts should reflect the following primary characteristics of technological degradation: complexity, uncertainty, and diffused responsibility. Financial stewardship accounts and probabilistic assessments of risk, which are traditionally employed to allay the public’s fear of uncontrollable technological hazards, cannot reflect these characteristics because they are constructed to perpetuate the status quo by fabricating certainty and security. The process through which safety thresholds are constructed and contested represents the ultimate form of socialized accountability because these thresholds shape how much risk people consent to be exposed to. Beck’s socialized total accountability is suggested as a way forward: It has two dimensions, extended spatiotemporal responsibility and the psychology of decision-making. These dimensions are teased out from the following constructs of Beck’s Risk Society thesis: manufactured risks and hazards, organized irresponsibility, politics of risk, radical individualization and social learning. These dimensions are then used to critically evaluate the capacity of full cost accounting (FCA), and two emergent socialized risk accounts, to integrate the multiple attributes of sustainability. This critique should inform the journey of constructing more representative accounts of technological degradation.

The purpose of this paper is to inquire how and when the CSR efforts of an organization can generate positive organizational outcomes by influencing individual employees at the workplace. Theorizing perceived first-party justice as psycho-cognitive and affect-based organizational trust as psycho-affective processes, respectively, in interpreting employees’ perception of organizational CSR initiatives provided a valid rationale behind this research.

Following a two-phase longitudinal research design, sample was drawn from six subsidiary organizations of a multinational conglomerate.

The findings indicated that the perceived internal image of CSR predicts employees’ deep organizational identification through the mediation of affect-based organizational trust, conditional on perceived first-party justice as a moderator.

This study contributed to extant research by investigating the hitherto unexplored question of how and when employees’ perceived image of CSR delineates to their deep identification with the organization supported by affect-based organizational trust and self-experienced first-party justice. The collection of survey responses within six group organizations could limit the generalization of the findings from this study in other contexts.

This study offers significant implications in terms of the managers’ role in involving employees in the organization’s CSR activities, using CSR as a platform for corporate branding to internal stakeholders, and attracting talent in knowledge intensive competition.

The study advances the emerging micro-level approach of CSR by exploring an employee centric, personalized view of organizational CSR and estimating its effect at the level of individual employees.

The purpose of this paper is to analyse employees’ lying behaviour and its findings have important implication for the management and prevention strategies of lying in the workplace. Employee lying has caused both reputational and financial damage to employers, organisations and public authorities. This study adopts a psycho-cognitive perspective to examine the mechanism of lying reduction and the influence envy has on lying behaviour.

Incorporating social comparison phenomenon and cognate studies this study suggests that envy may restrain people from lying in the workplace. Specific hypotheses are developed and tested with 271 participants using dice game scenarios.

Research findings have found that people are likely to lie if lying brings them benefits. However, the findings also reveal that the envy aroused between two people may act as a psychological barrier to reduce the tendency to lie.

The research findings have provided an alternative perspective to the current prevailing view of envy as a negative emotion. Envy need not always be negative. Envy can provide an internal drive for people to work harder and enhance themselves but it can also act as a brake mechanism and self-regulator to reduce lying, and thereby has a potentially positive value.

Sexual and reproductive health (SRH) interventions demand diverse services, encompassing medical, social and psychological care to ensure the overall wellbeing of service users. In the absence of multidisciplinary response to SRH interventions, service users could be deprived of crucial SRH services, which could undermine their safety and wellbeing. Based on this knowledge, our study was designed to map the interprofessional space in primary healthcare (PHC) facilities in Ebonyi State, Nigeria that deliver SRH services.

Interviews with 20 health workers and group discussions with 72 young people aged 15–24 years provided the data for the study. We analyzed data deductively, focusing on the assessments of the presence or absence of specific professionals that are typically expected to provide different aspects of SRH services.

We found conspicuous absence of laboratory diagnostic, social care, psycho-cognitive and some medical services expected of primary care. These absences necessitated unnecessary referrals, encouraged breaches in confidentiality, undermined social care and justice, increased cost of care and discouraged young clients from utilizing SRH services provided in PHCs. Our study, therefore, emphasizes the need for integrated care in the delivery of SRH services, which would involve relevant diverse professionals contributing their expertise toward comprehensive care for SRH service users.

The study provides human resource insights toward strengthening primary healthcare in Nigeria vis-à-vis efficient delivery of SRH services to guarantee the health security of service users.

Purpose – Drawing on Transformative Learning (TL) theory, the authors suggest a new and novel way to approach the study of violent radicalization.

Methodology/Approach – First, their argument is supported by the development of a Transformative Radicalization (TR) framework that borrows and adapts the core tenets of TL theory. Second, they provide a preliminary illustrative exploration of TR using two autobiographical accounts of militant radicalization (Islamist and Anarchist) from the UK and Canada.

Findings – Radicalization is a cognitive and emotional process of change that prepares and motivates an individual to pursue violent behavior. That process of change is incremental; individuals learn and adopt novel political, social, ideological, and/or religious ideals that justify and legitimize indiscriminate violence. The TR framework provides a more nuanced appreciation for the cognitive aspects involved in this process. The authors’ empirical illustrations provide guidance on how subsequent research might use original interview data on individual radicalization processes to develop more in-depth, cross-case comparisons.

Originality/Value – This theory builds a cross-disciplinary understanding of violent radicalization that highlights the way adults learn, alter their meaning perspectives, and change their behavior.

The aims of this paper are to: critically review and identify gaps in current literature on entrepreneurial self‐efficacy, provide a definition of entrepreneurial self‐efficacy that addresses some of those gaps, and explore the role of entrepreneurial self‐efficacy during the phases of a business start‐up process. The research seeks to define entrepreneurial self‐efficacy using three sources of dimensionality. The first includes the particular aspect of entrepreneurship to which self‐efficacy is applied, whether to business start‐up or business growth activities. The second sources of dimensionality refers to the content of self‐efficacy beliefs (task or outcome goal beliefs), and the third source to the valence of entrepreneurial self‐efficacy beliefs (positive or negative control beliefs).

The authors build from the origins and mechanisms of the self‐efficacy construct in social cognitive theory and a synthesis of that work with prior use of self‐efficacy in entrepreneurship to propose a definition of entrepreneurial self‐efficacy that is context specific and empirically testable.

Entrepreneurial self‐efficacy is best seen as a multidimensional construct made up of goal and control beliefs, and propositions for how these two different dimensions will play a role during phases in the process of starting‐up a new business are developed.

A well‐defined entrepreneurial self‐efficacy construct has significant pedagogical payoffs given that entrepreneurship education should also focus on social‐cognitive, psycho‐cognitive and ethical perspectives of entrepreneurship.

The proposed multidimensional nature of self‐efficacy is original and unique in its contribution, and provides a conceptual foundation to understand how capabilities along different dimensions of entrepreneurial self‐efficacy are created and nurtured. This knowledge is useful for potential entrepreneurs as well as those who support them in the process.