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This chapter takes on the role of the metaverse in skill development, such as skilling, reskilling, and upskilling in the digital age. Metaverse is instrumental in revolutionizing skill development in the digital age and bringing the paradigm shift in learning. This chapter will cover the capability of the metaverse to transform the ways of learning and developing skills in the evolving digital landscape. Individuals can be part of tailor-made solutions for their needs through innovative methodologies and interactive experiences. This chapter takes through real cases to get deeper insights about conventional methods that transform how an individual experiences learning to acquire skills to get exposed to the rapidly changing digital world, allowing people to customize their learning experiences to adapt their unique requirements through cutting-edge methodologies and digitally responsive encounters. It then deliberates the importance of the metaverse in the individual-led industry in a manner that allows people to reach their potential. Individuals succeed in the evolution of the metaverse dynamic by continually upskilling granted to them.

The aim of this research is to investigate the factors influencing the adoption of digital payments by the semi-rural women in India.

The study extended the factors of unified theory of acceptance and use of technology UTAUT-2, with perceived credibility and self-determination theory to understand the use behaviour of the rural Indian women. The study checked the mediating role of some constructs besides testing the direct relationship. The study was conducted in the rural parts of the adjoining areas of Delhi, where the women from different states, education and financial background live. The research model was empirically tested on 568 respondents using structural equation modelling (SEM) technique.

The research model was able to explain 72.6% variance in the user behaviour variable. Effort expectancy, habit, facilitating conditions as well as perceived competence emerged out to be significant determinants of use behaviour. Besides these direct relationships, two constructs, habit as well as facilitating conditions were found to partially mediate the relationship between behavioural intention and behaviour.

This study provides some very critical clues for the companies providing digital payment services, by highlighting the significant factors explaining the technology adoption by semi-rural women. The companies must devise suitable marketing strategies to inculcate trust in mind of perspective customers towards their companies as well as the service provided by them. The role of simple digital platform, that is easy to learn and use, is also an important element in determining the technology adoption.

This chapter adopts a historiographical methodology, meticulously retracing the lineage of Augmented Reality (AR) from the 16th century and scrutinizing the conceptual genesis of Virtual Reality (VR) in the mid-20th century. It rigorously scrutinizes the fundamental principles and applications of AR and VR, extending the discourse to encompass the foundational tenets and ramifications of the burgeoning Metaverse. Thoroughly examining ethical considerations and challenges, there is an emphasis on perpetuating research, judicious implementation, and establishing ethical frameworks. Elucidating the profound ramifications of AR on sundry industries, the transformative potential of VR in crafting immersive environments, and the emergent interconnected virtual realm of the Metaverse, key principles such as spatial mapping, interaction modalities, and cross-platform interoperability are accentuated. Ethical challenges inherent in Metaverse development, notably digital identity, and privacy are identified. The narrative steadfastly underscores the significance of perpetuated research and ethical considerations in steering the evolutionary trajectory of avant-garde technologies. The findings hold far-reaching implications for diverse sectors, encompassing navigation, marketing, healthcare, architecture, education, and entertainment. The Metaverse’s potential to reconfigure digital experiences ubiquitously and its consequential impact on privacy and content moderation accentuate the exigency for circumspect consideration in development and implementation. This chapter fervently advocates for responsible usage and the facilitation of equitable access. This chapter contributes to the scholarly corpus by synthesizing historical perspectives, core principles, and ethical considerations across the domains of AR, VR, and the Metaverse. The unique emphasis on sustained research endeavors and the establishment of ethical frameworks adds distinctive insights, thereby guiding the sagacious evolution of these paradigm-shifting technologies.

In this chapter, we explore the dark side of the metaverse and the need for user protection. While the metaverse offers multiple opportunities it also poses significant risks for users, such as privacy concerns, addiction, harassment, and cyberbullying. First, we discuss the various threats that users may encounter such as online harassment, assaults, cyberbullying, hate speech, identity theft, and virtual property theft. As per the Center for Countering Digital Hate, an incident of violation occurs every seven minutes within VRChat, a popular virtual reality game. The level of misconduct in the metaverse can surpass the extent of internet harassment. Virtual reality gaming has been associated with various health issues like sleep deprivation, and insomnia as well as mental health concerns such as depression, anger, and anxiety. We examine how these issues may impact user’s physical and mental health. The sensors and devices used in the metaverse collect a vast amount of user biometric data and spatial data. Interactions between users and metaverse could be leaked. We examine different methods that improve user protection, including everyone from enhanced security protocols via the application of privacy-enhanced technology to several avatars, two-factor authentication, and user educational and awareness programs. Moreover, we explore how the newest technologies, like blockchain and artificial intelligence, play a role in making user safety more important. We finished the course with the study of the case of Second Life, the virtual reality gaming platform, and pointing out some of the problems that exist within it.

It has become obvious to companies that the metaverse may help maximize profits. The purpose of this chapter is to describe the uses and possibilities of metaverse-based virtual and augmented reality technologies in the future. Brands can now engage with customers at a completely new level of interaction through Metaverse, which cannot be achieved within current marketing channels. Immersive XR environments may require decision makers to reexamine customer journeys, demographic characteristics, and customer personas. The main purpose of this chapter is to present an overview of metaverse applications. Further this section reveals the ways in which the business and education industry can benefit through metaverse applications. Additionally, this section reveals the real-world applications of technology in metaverse for avatar, gaming, and prospects. Finally, this chapter sheds light on the academics and practitioners by showing how metaverse elements can contribute for business processes.

Metaverse is an immersive technology that has transformed the way we connect, interact, and work, providing massive opportunities for different sectors. The prevailing trends in the metaverse encompass various aspects such as multi-user virtual environments facilitating real-time interaction between users and digital objects, the utilization of virtual and augmented reality (AR) technology to generate immersive and captivating experiences, social and gaming encounters, virtual currencies, data, and analytics for personalization and targeting of experiences, live streaming, e-commerce, and other related developments. AR is a key component of the metaverse. Because of its increased accessibility and interactivity, AR has the potential to operate as a bridge between the present and the future. AR superimposes the virtual objects in the real environment, enabling mixed-reality experiences that enable users to have immersive experiences.

This chapter examines the role of AR in metaverse platforms. It navigates through the multifaceted platforms within the metaverse and underscores its transformative potential in various sectors, fueled by the demand for remote working tools and the growing embrace of Web 3.0 technologies. It also explores the technical elements of integrating AR, providing a comprehensive explanation of how AR-enabled devices like glasses, headsets, and smartphones are used to generate immersive user experiences.

The Metaverse and Internet of Things (IoT) have emerged like a tidal wave, and it is creating a transformative impact on society and industry. The metaverse and IoT changed the way companies were operating earlier and customers were living their lives. On the other hand, Metaverse enriches the customer experience by offering a matchless virtual experience using augmented reality and state-of-the-art technology. The metaverse and the IoT can be used in various sectors such as manufacturing, transportation, retailing, health care, banking, and automobiles to make cities smart. Metaverse and IoT provide real-time data, reduces operational cost and errors, improves efficiency, and helps industries to make intelligent decisions. Although the IoT and Metaverse offer significant benefits, it is not free from limitations. Ethical dilemmas, privacy issues, data breaches, and difficulty in extracting relevant data impose serious challenges that need to be addressed. There is an urgent and dire need to create a trade-off between the interest of the business and the privacy and security of customers. This chapter aims to discover the potential of Metaverse and IoT in various sectors (e.g., healthcare, transportation, and electronics). This study will bring significant insights to researchers and policymakers by exploring the likely benefits of IoT and metaverse in diverse sectors to develop smart cities. This chapter will also explain the challenges of metaverse and IoT, which can be addressed by integrating data analytics tools optimally and efficiently.

This chapter examines the significant role of non-fungible tokens (NFTs) and blockchain technology in fostering a sustainable economy in the metaverse. Blockchain allows the saving and transfer of decentralized and secure data. As a primary component of the metaverse economy, NFTs are distinct and secure virtual assets saved on the blockchain. These assets facilitate possessing, trading, and monetizing digital assets. These advancing technologies have also revolutionized the method by which creators and artists test and exchange their digital work, introducing a novel period of ownership and value in the digital realm. However, the negative environmental effects of some blockchain technologies constitute a considerable constraint, pushing a shift to a sustainable economy. Platforms like The Sandbox have implemented initiatives to address environmental concerns. As a case study, The Sandbox play-to-earn model with tokenized assets showcases its ability to create value and encourage user participation. It shows the ability of NFTs and blockchain to support a sustainable economy.

The main purpose of this chapter is to study and analyze the impact of metaverse (mixed reality) on health tourism in the major tourist destinations in India and the global market. This chapter is made as a case study with detailed mentions of factors for tourism promotion for metaverse, sustainability, and crisis management. This chapter has tried to explain the role of the metaverse in tourism marketing and the cognitive level of influence the metaverse possesses among tourists which makes them prefer repeated visits. Also, the chapter tried to assess the existing conditions in the tourism industry which positively or negatively impact the health sector due to the role of metaverse. This chapter ends with giving inspirational notes to future researchers to examine the conceptual understanding of metaverse as a major tool for destination tourism emphasizing health, wellness, and happiness.