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This research finds out to what extent companies’ names are influenced by the place’s attributes versus the official branding policies of a place and, consequently, whether and how local companies “buy into” the place’s strategies put forth by official bodies.

This paper is both conceptual and empirical, as a mixed quantitative and interpretive approach is used. The companies’ names of a tourist industry (the tour and guiding companies) in three destinations are compared and pitched against the branding of these cities. The companies' names are classified into categories to ascertain whether they reflect (or diverge from) the official strategies. Finally, a conceptual model is developed to explain the findings: the strategic naming model (SNM).

Our main finding is that the overall business features of a place being stronger determinants to the naming strategies than tourist destination branding initiatives. The intrinsic features of a place seem thus to be “above” destination branding policies. The researched features account for different naming strategies, such as highly original names, flat names or non-strategic names.

As the work is based on a convenience sample, it cannot claim strong representativity. The fact that each of the three data sets was processed by a different researcher might bring up personal biases.

This work is a call for a more intensive use of naming strategies to the companies’ advantages, as naming is found out to be strategy used to a very low degree. Thanks to this research, companies will understand the different naming possibilities and be able to apply them to their strategies by choosing names which express “uniqueness” or “belonging”. Practitioners will also be aware of whether they are communicating towards the industry or towards the market.

No works were found that empirically pursue our research goals. Therefore, this research might be considered as a novelty. The proposed SNM model explains and relates the most usual company naming techniques, which were unrelated up to date.

The purpose of this paper is to propose a way of using already existing archival resources in the geographic information system (GIS).

The essence of the methodology used was to identify semantic relations of archival documents with geographical space and develop their metadata into spatially related metadata, ready to use in GIS and to join geographical names occurring in these metadata with exact places to which they were related to. Research was based on two digital collections from the Library of Contemporary History in Stuttgart on-line service. These collections were related to the First World War and they included metadata prepared in MAB standard.

As the results of the research, two sample metadata sets related to posters and ration coupons were developed. Thesauruses of coordinates of places and regions mentioned in documents metadata in different semantic context were also created. To complete the methodology, the assumptions of the GIS structure and concept of applying metadata in them, have been proposed.

The research also presents limitations in effective implementation of the proposed solutions, which lie mainly in lack of rules and consequences in recording geographical names in metadata.

The value of the proposed solution is easy way of using already existing data in GIS and possibilities of gathering, managing, presenting and analyzing archives with one parameter more than in traditional databases – with spatial information. The added value and an effective use of already collected data lies in the strong recommendation of defining and implementation of rules for recording geographical names in archival documents metadata. This will help in a wide use of collected data in any spatial-based solutions as well as in automation of process of joining archives with geographical space, and finally in dissemination of collected resources.

The National Archives (TNA) is the UK Government's official archive. It stores and maintains records spanning over a 1,000 years in both physical and digital form. Much of the information held by TNA includes references to place and frequently user queries to TNA's online catalogue involve searches for location. The purpose of this paper is to illustrate how TNA have extracted the geographic references in their historic data to improve access to the archives.

To be able to quickly enhance the existing archival data with geographic information, existing technologies from Natural Language Processing (NLP) and Geographical Information Retrieval (GIR) have been utilised and adapted to historical archives.

Enhancing the archival records with geographic information has enabled TNA to quickly develop a number of case studies highlighting how geographic information can improve access to large‐scale archival collections. The use of existing methods from the GIR domain and technologies, such as OpenLayers, enabled one to quickly implement this process in a way that is easily transferable to other institutions.

The methods and technologies described in this paper can be adapted, by other archives, to similarly enhance access to their historic data. Also the data‐sharing methods described can be used to enable the integration of knowledge held at different archival institutions.

Place is one of the core dimensions for TNA's archival data. Many of the records which are held make reference to place data (wills, legislation, court cases), and approximately one fifth of users' searches involve place names. However, there are still a number of open questions regarding the adaptation of existing GIR methods to the history domain. This paper presents an overview over available GIR methods and the challenges in applying them to historical data.

The purpose of this paper is to analyse the role of a place’s name as the carrier of identity and heritage from the residents’ perspective. The authors assess the extent to which names of municipalities carry the place’s heritage, and how this can further be transferred to the place brand. The context is a situation in which a municipality changes its name, or is at the risk of doing so, as a result of municipal consolidation.

The authors conducted a large survey in the south-western Finland in spring 2013. The survey questionnaire was posted to 5,020 randomly selected residents, and the final sample comprised 1,380 recipients. The authors offer a framework for operationalising place heritage, comprising four components: history, place essence, symbols and residential permanence.

Most respondents attached importance to the name of their home town. The majority also felt that a name change would mean losing part of the place’s history. A strong place heritage proved to correlate positively with the importance of the municipality name.

The developed framework for place heritage can serve as a tool for place branding studies and practical place branding. A stable name has an essential role in branding places. The authorities should understand the crucial relationship between place name, heritage and identity, and their importance to the residents.

To the authors’ knowledge, this study is the first to report empirical research on the relation between place names and place branding from the heritage perspective.

Advanced usage of web analytics tools allows to capture the content of user queries. Despite their relevant nature, the manual analysis of large volumes of user queries is problematic. The purpose of this paper is to address the problem of named entity recognition in digital library user queries.

The paper presents a large-scale case study conducted at the Royal Library of Belgium in its online historical newspapers platform BelgicaPress. The object of the study is a data set of 83,854 queries resulting from 29,812 visits over a 12-month period. By making use of information extraction methods, knowledge bases (KBs) and various authority files, this paper presents the possibilities and limits to identify what percentage of end users are looking for person and place names.

Based on a quantitative assessment, the method can successfully identify the majority of person and place names from user queries. Due to the specific character of user queries and the nature of the KBs used, a limited amount of queries remained too ambiguous to be treated in an automated manner.

This paper demonstrates in an empirical manner how user queries can be extracted from a web analytics tool and how named entities can then be mapped with KBs and authority files, in order to facilitate automated analysis of their content. Methods and tools used are generalisable and can be reused by other collection holders.

By mapping-out the capabilities, challenges and limitations of named-entity recognition (NER), this article aims to synthesise the state of the art of NER in the context of the early modern research field and to inform discussions about the kind of resources, methods and directions that may be pursued to enrich the application of the technique going forward.

Through an extensive literature review, this article maps out the current capabilities, challenges and limitations of NER and establishes the state of the art of the technique in the context of the early modern, digitally augmented research field. It also presents a new case study of NER research undertaken by Enlightenment Architectures: Sir Hans Sloane's Catalogues of his Collections (2016–2021), a Leverhulme funded research project and collaboration between the British Museum and University College London, with contributing expertise from the British Library and the Natural History Museum.

Currently, it is not possible to benchmark the capabilities of NER as applied to documents of the early modern period. The authors also draw attention to the situated nature of authority files, and current conceptualisations of NER, leading them to the conclusion that more robust reporting and critical analysis of NER approaches and findings is required.

This article examines NER as applied to early modern textual sources, which are mostly studied by Humanists. As addressed in this article, detailed reporting of NER processes and outcomes is not necessarily valued by the disciplines of the Humanities, with the result that it can be difficult to locate relevant data and metrics in project outputs. The authors have tried to mitigate this by contacting projects discussed in this paper directly, to further verify the details they report here.

The authors suggest that a forum is needed where tools are evaluated according to community standards. Within the wider NER community, the MUC and ConLL corpora are used for such experimental set-ups and are accompanied by a conference series, and may be seen as a useful model for this. The ultimate nature of such a forum must be discussed with the whole research community of the early modern domain.

NER is an algorithmic intervention that transforms data according to certain rules-, patterns- or training data and ultimately affects how the authors interpret the results. The creation, use and promotion of algorithmic technologies like NER is not a neutral process, and neither is their output A more critical understanding of the role and impact of NER on early modern documents and research and focalization of some of the data- and human-centric aspects of NER routines that are currently overlooked are called for in this paper.

This article presents a state of the art snapshot of NER, its applications and potential, in the context of early modern research. It also seeks to inform discussions about the kinds of resources, methods and directions that may be pursued to enrich the application of NER going forward. It draws attention to the situated nature of authority files, and current conceptualisations of NER, and concludes that more robust reporting of NER approaches and findings are urgently required. The Appendix sets out a comprehensive summary of digital tools and resources surveyed in this article.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.

“OF making many books there is no end,” said the Preacher, and since his day this fact has been reiterated successively by men all down the ages. Consequent upon the ever increasing number of books was the necessity of providing adequate storage for their preservation and use, and to meet this need libraries were founded. To facilitate reference to the books, catalogues were compiled and provided, but these were generally made by private individuals, who, though they would doubtless make a few rules for their guidance, had not the advantage of working upon any codified rules that had stood the test of experience.