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Publication date: 25 September 2023

Anna-Maria Marshall

In The Americans, Philip and Elizabeth Jennings are undercover operatives for the Soviet Union. In that capacity, they are responsible for crimes including murder and espionage…

Abstract

In The Americans, Philip and Elizabeth Jennings are undercover operatives for the Soviet Union. In that capacity, they are responsible for crimes including murder and espionage. Yet they also pose as a law-abiding family, running a small business, raising children, and making friends with their neighbours. By ‘practicing’ American life, Philip becomes more American, forging an identity more receptive to American values and attitudes. This chapter draws on concepts from the literature on legal consciousness to examine the relationship between identity and hegemony. Studies of legal consciousness emphasise that consciousness is not simply legal attitudes or even ideology; rather legal consciousness is reflected in the way that people enact their legal beliefs and values. Those enactments help individuals form identities, but those identities are constrained by the hegemonic ideologies that are prevalent in the culture. Law and legal consciousness are important to both processes.

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Law, Politics and Family in ‘The Americans’
Type: Book
ISBN: 978-1-83753-995-6

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Article
Publication date: 1 February 1987

Arthur Daltas and Philip McDonald

This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning…

82

Abstract

This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning Review.

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Planning Review, vol. 15 no. 2
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 January 1987

Arthur Daltas and Philip McDonald

“Barricades must be removed before the formulation of new plans begins.”

70

Abstract

“Barricades must be removed before the formulation of new plans begins.”

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Planning Review, vol. 15 no. 1
Type: Research Article
ISSN: 0094-064X

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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Article
Publication date: 1 March 1982

Milton Leontiades

Managers make strategy and strategy determines business success or failure. That's why it is so important to select the right managers for your company. The author provides models…

874

Abstract

Managers make strategy and strategy determines business success or failure. That's why it is so important to select the right managers for your company. The author provides models for managerial selection at the corporate and the SBU levels.

Details

Journal of Business Strategy, vol. 3 no. 2
Type: Research Article
ISSN: 0275-6668

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Book part
Publication date: 1 February 2007

Dhruv Grewal and Larry D. Compeau

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Article
Publication date: 25 October 2011

Barry Ardley

This paper uses phenomenology as a critical theoretical lens through which to view marketing management theory. The aim is to demonstrate that it can uncover the extent to which…

2807

Abstract

Purpose

This paper uses phenomenology as a critical theoretical lens through which to view marketing management theory. The aim is to demonstrate that it can uncover the extent to which established theory neglects the human side of marketing.

Design/methodology/approach

To facilitate a phenomenological discussion, the critical framework of Mingers is utilised. This identifies a critique of rhetoric, of tradition, of authority and of objectivity. Secondary sources are then used to highlight the central role played by individual meaning in marketing practice, as opposed to the systemic based framework of the dominant theory.

Findings

Findings suggest that traditional theory is based on questionable assumptions regarding the nature of the individual and their managerial practice. Marketing theory is not a transferable objective technology, but is constituted by the vagaries of the human agent. It is also posited that the subject boundaries of marketing are set by established authorities that are prone to discourage alternative perspectives.

Research limitations/implications

This is a position paper and additional empirical research could be undertaken in order to help further discuss the claims made.

Practical implications

This paper suggests that marketing management has the potential to be understood in ways that go beyond the representation of it in established theory. Alternative conceptions of marketing hold the potential of informing future theory and practice developments.

Originality/value

Insights into marketing practice, acquired through the use of an innovative and critically informed phenomenological framework, have led to the questioning of a dominant theory that routinely ignores the human side of marketing activity.

Details

Marketing Intelligence & Planning, vol. 29 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 February 1987

R. Henry Migliore and Neal Bratschun

The Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities…

122

Abstract

The Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities. The validity of the system has been tested in six organizations over a five‐year period. The results show that it can be of considerable use to strategic planners.

Details

Planning Review, vol. 15 no. 2
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 March 1997

Daniel J. McCarthy, Sheila M. Puffer and Alexander I. Naumov

This article describes the quality leadership style of a Russian woman entrepreneur who started a successful software operation under a licensing agreement with an American…

177

Abstract

This article describes the quality leadership style of a Russian woman entrepreneur who started a successful software operation under a licensing agreement with an American company. A cornerstone of her business philosophy was that quality should be its hallmark Her style reflected many similarities with American entrepreneurship, while other features were unique to the Russian environment, and to herself. Much of her approach can be explained by her bicultural Russian and American background; her leadership style, values, and behavior exhibited a blend of both cultures. These characteristics are analyzed using an integrative framework that recognizes the importance of a quality orientation in all aspects of leadership. The analysis of Olga Kirova's leadership style also takes into account bicultural influences upon her values, ethics, and managerial behavior, and notes a number of similarities and differences from the more traditional Russian leadership style. Conclusions and recommendations are presented about the utility of the framework in a Russian setting, and its value in evaluating leadership styles of potential Russian business partners.

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The International Journal of Organizational Analysis, vol. 5 no. 3
Type: Research Article
ISSN: 1055-3185

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Book part
Publication date: 1 January 2008

Cüneyt Evirgen

Among all the pieces of work I have written, this is most likely to be a chapter with the deepest meaning at a personal level. Being invited to the symposium on MSU Contributions…

Abstract

Among all the pieces of work I have written, this is most likely to be a chapter with the deepest meaning at a personal level. Being invited to the symposium on MSU Contributions to Research in International Business and Innovation held on May 7–9, 2008 at Kellogg Center on the beautiful Michigan State University (MSU) campus in East Lansing, MI was a big honor for me to start with. Secondly, it gave me the opportunity to reflect back on my days at MSU which both my family and myself remember with great joy and excitement. Lastly, but most importantly, it was a lifetime chance to pay partial gratitude to my mentor, Prof. Tamer Cavusgil, as well as my professors and colleagues at the Department of Marketing at Eli Broad College of Business, the International Business Center (IBC) – home to MSU CIBER, and University Apartments Residence Life (UARL) at MSU.

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

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