In The Americans, Philip and Elizabeth Jennings are undercover operatives for the Soviet Union. In that capacity, they are responsible for crimes including murder and espionage…
Abstract
In The Americans, Philip and Elizabeth Jennings are undercover operatives for the Soviet Union. In that capacity, they are responsible for crimes including murder and espionage. Yet they also pose as a law-abiding family, running a small business, raising children, and making friends with their neighbours. By ‘practicing’ American life, Philip becomes more American, forging an identity more receptive to American values and attitudes. This chapter draws on concepts from the literature on legal consciousness to examine the relationship between identity and hegemony. Studies of legal consciousness emphasise that consciousness is not simply legal attitudes or even ideology; rather legal consciousness is reflected in the way that people enact their legal beliefs and values. Those enactments help individuals form identities, but those identities are constrained by the hegemonic ideologies that are prevalent in the culture. Law and legal consciousness are important to both processes.
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Arthur Daltas and Philip McDonald
This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning…
Arthur Daltas and Philip McDonald
“Barricades must be removed before the formulation of new plans begins.”
Managers make strategy and strategy determines business success or failure. That's why it is so important to select the right managers for your company. The author provides models…
Abstract
Managers make strategy and strategy determines business success or failure. That's why it is so important to select the right managers for your company. The author provides models for managerial selection at the corporate and the SBU levels.
This paper uses phenomenology as a critical theoretical lens through which to view marketing management theory. The aim is to demonstrate that it can uncover the extent to which…
Abstract
Purpose
This paper uses phenomenology as a critical theoretical lens through which to view marketing management theory. The aim is to demonstrate that it can uncover the extent to which established theory neglects the human side of marketing.
Design/methodology/approach
To facilitate a phenomenological discussion, the critical framework of Mingers is utilised. This identifies a critique of rhetoric, of tradition, of authority and of objectivity. Secondary sources are then used to highlight the central role played by individual meaning in marketing practice, as opposed to the systemic based framework of the dominant theory.
Findings
Findings suggest that traditional theory is based on questionable assumptions regarding the nature of the individual and their managerial practice. Marketing theory is not a transferable objective technology, but is constituted by the vagaries of the human agent. It is also posited that the subject boundaries of marketing are set by established authorities that are prone to discourage alternative perspectives.
Research limitations/implications
This is a position paper and additional empirical research could be undertaken in order to help further discuss the claims made.
Practical implications
This paper suggests that marketing management has the potential to be understood in ways that go beyond the representation of it in established theory. Alternative conceptions of marketing hold the potential of informing future theory and practice developments.
Originality/value
Insights into marketing practice, acquired through the use of an innovative and critically informed phenomenological framework, have led to the questioning of a dominant theory that routinely ignores the human side of marketing activity.
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R. Henry Migliore and Neal Bratschun
The Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities…
Abstract
The Management System Balance Sheet (MSBS) is a nonfinancial balance sheet that presents employees' evaluation of a firm's management system in terms of assets and liabilities. The validity of the system has been tested in six organizations over a five‐year period. The results show that it can be of considerable use to strategic planners.
Daniel J. McCarthy, Sheila M. Puffer and Alexander I. Naumov
This article describes the quality leadership style of a Russian woman entrepreneur who started a successful software operation under a licensing agreement with an American…
Abstract
This article describes the quality leadership style of a Russian woman entrepreneur who started a successful software operation under a licensing agreement with an American company. A cornerstone of her business philosophy was that quality should be its hallmark Her style reflected many similarities with American entrepreneurship, while other features were unique to the Russian environment, and to herself. Much of her approach can be explained by her bicultural Russian and American background; her leadership style, values, and behavior exhibited a blend of both cultures. These characteristics are analyzed using an integrative framework that recognizes the importance of a quality orientation in all aspects of leadership. The analysis of Olga Kirova's leadership style also takes into account bicultural influences upon her values, ethics, and managerial behavior, and notes a number of similarities and differences from the more traditional Russian leadership style. Conclusions and recommendations are presented about the utility of the framework in a Russian setting, and its value in evaluating leadership styles of potential Russian business partners.
Among all the pieces of work I have written, this is most likely to be a chapter with the deepest meaning at a personal level. Being invited to the symposium on MSU Contributions…
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Among all the pieces of work I have written, this is most likely to be a chapter with the deepest meaning at a personal level. Being invited to the symposium on MSU Contributions to Research in International Business and Innovation held on May 7–9, 2008 at Kellogg Center on the beautiful Michigan State University (MSU) campus in East Lansing, MI was a big honor for me to start with. Secondly, it gave me the opportunity to reflect back on my days at MSU which both my family and myself remember with great joy and excitement. Lastly, but most importantly, it was a lifetime chance to pay partial gratitude to my mentor, Prof. Tamer Cavusgil, as well as my professors and colleagues at the Department of Marketing at Eli Broad College of Business, the International Business Center (IBC) – home to MSU CIBER, and University Apartments Residence Life (UARL) at MSU.