Corning converts to strategic marketing

Abstract

This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning Review.

Citation

Daltas, A. and McDonald, P. (1987), "Corning converts to strategic marketing", Planning Review, Vol. 15 No. 2, pp. 38-39. https://doi.org/10.1108/eb054184