Provides a policy basis for increasing tourism employmentadvantages for The Gambia. Emphasizes the need for co‐operation betweenthe Government of The Gambia and overseas private…
Abstract
Provides a policy basis for increasing tourism employment advantages for The Gambia. Emphasizes the need for co‐operation between the Government of The Gambia and overseas private tourism entrepreneurs in the context of training programmes. The Government needs to provide the right atmosphere for development action, and foreign investors need to put at the disposal of The Gambia their extensive market connections, established reputations, and recognized expertise, to ensure that training does take place.
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This paper assesses the progress that has been made in realizing the contributions of tourism to Africa’s economic development. It does this by examining the nature of tourism…
Abstract
This paper assesses the progress that has been made in realizing the contributions of tourism to Africa’s economic development. It does this by examining the nature of tourism development and identifying problems that have inhibited this. Consequently, the paper highlights the need for intra‐African co‐operation for the provision of an enabling environment and mobilization of strategic resources. It concludes that successful tourism development in Africa is predicated on attention to a range of issues such as clear tourism development objectives, integration of these into national plans, local involvement and control, regional co‐operation and integration, tourism entrepreneurship, etc. Africa’s experience may have relevance to other developing countries seeking to encourage tourism development strategy.
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Rafael Teixeira, Jorge Junio Moreira Antunes, Peter Wanke, Henrique Luiz Correa and Yong Tan
This paper aims to measure and unveil the relationship between customer satisfaction and efficiency levels in the most relevant Brazilian airports.
Abstract
Purpose
This paper aims to measure and unveil the relationship between customer satisfaction and efficiency levels in the most relevant Brazilian airports.
Design/methodology/approach
The authors utilize a two-stage network DEA (data envelopment analysis) and AHP (analytic hierarchy process) model as the cornerstones of the study. The first stage of the network productive structure focuses on examining the infrastructure efficiency of the selected airports, while the second stage assesses their business efficiency.
Findings
Although the results indicate that infrastructure and business efficiency levels are heterogeneous and widely dispersed across airports, controlling the regression results with different contextual variables suggests that the impact of efficiency levels on customer satisfaction is mediated by a set of socio-economic and demographic (endogenous) and regulatory (exogenous) variables. Furthermore, encouraging investment in airports is necessary to achieve higher infrastructural efficiency and scale efficiency, thereby improving customer satisfaction.
Originality/value
There is a scarcity of studies examining the relationships among customer satisfaction, privatization and airport efficiency, particularly in developing countries like Brazil.
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Many destinations are keen to be a part of the increasing and lucrative luxury tourism market. Before targeting luxury tourists in the marketing efforts, is it essential to…
Abstract
Many destinations are keen to be a part of the increasing and lucrative luxury tourism market. Before targeting luxury tourists in the marketing efforts, is it essential to understand the meaning of ‘luxury’ and what is considered exclusive? As an emerging luxury destination, Norway certainly offers many attributes that can satisfy the needs of luxury tourists. Marketing luxury provides, nevertheless, challenges for Norway as its main attraction is nature, which is fundamentally free and accessible to anyone. Thus, it is necessary to tailor-make unique nature experiences with luxurious products, resulting in exclusivity and once-in-a-lifetime experiences beyond the masses. Luxury tourists have also been advocated as more sustainable than mass tourists as addition to the issue of carrying capacity; many are also concerned with responsible tourism. Specialist travel agents play an important role in the marketing process as they have first-hand knowledge of luxury tourists as well as acting as guardians of information communicated in marketing. In addition to mainland Norway, the Svalbard islands in the Arctic region may be considered as truly unique and exclusive destinations. While sustainable development is a major concern in Norwegian tourism in general, it is even more vital in the Arctic regions. Therefore, marketing needs to provide a balanced picture of the attractions and attributes in order to become a luxury destination that is sustainable in the long run.
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Cristian Morosan, John T. Bowen and Morgan Atwood
The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing…
Abstract
Purpose
The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality marketing relative to mainstream marketing and provide scholars with suggestions for developing and managing a marketing research agenda. The findings of this study help not only scholars involved in marketing research but also hospitality scholars across all disciplines.
Design/methodology/approach
A content analysis of > 1,700 marketing articles is provided, with articles published in three leading hospitality journals and one mainstream marketing journal over a 25-year period. Additionally, the authors consulted leading hospitality scholars to solicit their views and suggestions on hospitality marketing research.
Findings
The results show the evolution of hospitality marketing over a 25-year period. This provides insights into how hospitality has unique aspects, which can lead to contributions in mainstream marketing.
Originality/value
Due to its longitudinal nature and breadth (e.g., number of journals covered), this is the most comprehensive study of hospitality marketing research. The findings of the study provide direction for all hospitality scholars as well as those involved in hospitality marketing research.
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Sandeep Kumar Gupta, Shivam Gupta and Pavitra Dhamija
It is essential to track the development of resource and pollution intensive industries such as textile, leather, pharmaceutical, etc., under burgeoning pressure of environmental…
Abstract
Purpose
It is essential to track the development of resource and pollution intensive industries such as textile, leather, pharmaceutical, etc., under burgeoning pressure of environmental compliance. Therefore, the purpose of this paper is to analyze the progress of Indian leather industry in terms of individual factors and total factor productivity.
Design/methodology/approach
This study applies and examines the various concepts of productivity such as labor productivity, capital productivity, material productivity and energy productivity. Further, it assesses and compares the performance of Indian leather industry in Tamil Nadu (TN), West Bengal (WB) and Uttar Pradesh (UP) based on productivity analysis, spatial variations determinants in productivity and technology closeness ratio.
Findings
The findings suggest that as per the productivity analysis, WB leather clusters have performed remarkably better in terms of partial factor productivity and technical efficiency (TE), followed by TN and UP. This can be attributed to shifting of leather cluster of WB to a state-of art leather complex with many avenues for resource conservation. Further, the findings reveal that the firm size and partial factor productivities have significant positive correlation with TE which supports technological theory of the firm.
Practical implications
The results of this study can be useful for the policy makers associated with the Indian leather industry especially to design interventions to support capacity building at individual firm level as well as cluster level to enhance the efficiency and productivity of overall industry.
Social implications
The findings also support the resource dependence theory of firm according to which the larger size firms should reflect on resource conservation practices, for instance the concept of prevention is better than cure based upon 3R (reduce, recycle and reuse) principles.
Originality/value
The paper gives an explanation of the productivity in the leather industry in terms of its factor productivity and TE.
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Peter Laimer and Juergen Weiss
The present paper aims mainly to target policy makers in the tourism industry. It seeks to give an overview about using the Portfolio Analysis (PFA) as a tool for analysing…
Abstract
Purpose
The present paper aims mainly to target policy makers in the tourism industry. It seeks to give an overview about using the Portfolio Analysis (PFA) as a tool for analysing tourism flows based on the official accommodation statistics of Statistics Austria, which is electronically available for a 35‐year time series, for more than 1,600 communes, for 15 kinds of accommodation establishments and for more than 60 markets.
Design/methodology/approach
Large quantitative data sets deliver a holistic picture of tourism developments by taking several describing variables into account. Multivariate scatter plots using static and dynamic indicators are used as graphical illustration of these data sets.
Findings
Based on this comprehensive data set it turns out that the use of portfolio matrices is a useful tool for doing detailed and multidimensional analysis of the available data. Portfolio matrices may be focused on specific questions regarding the status quo of a region or the development of selected markets. In contrast to traditional methods of constituting and publishing tourism statistical data PFA fills potential information gaps by focusing on different variables considering a respective period of time. The paper presents example results for Austria, by using tourism flow, positioning and benchmark analysis.
Research limitations/implications
The results concern data of the official statistics on overnights and arrivals. However, the approach might be used for similar work concentrating on alternative data sets.
Practical implications
The main user's value is receiving information obtained by integrated statistical data. This information is graphically illustrated and therefore easy to interpret, although it is based on highly integrated data of high quality and internal consistency. Depending on the field of interest various combinations of data presentations are feasible.
Originality/value
The paper contributes to the general problem of bringing theoretical models closer to decision maker's needs. It fills potential information gaps of what official statistics are capable of delivering and what is indeed requested by decision makers.
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This study aims to raises the question of the potential impact of posthumanism, a stream in contemporary postmodernist philosophy, on current tourism practices and tourism…
Abstract
Purpose
This study aims to raises the question of the potential impact of posthumanism, a stream in contemporary postmodernist philosophy, on current tourism practices and tourism studies. The author discusses its denial of some basic positions of enlightenment humanism: human exceptionalism, anthropocentrism and transcendentalism. The author then seeks to infer the implications of posthumanist thought for the basic concepts and categorical distinctions on which modern tourism and modernist tourist studies are based.
Design/methodology/approach
This paper raises the question of the potential impact of posthumanism, a stream in contemporary postmodernist philosophy, on current tourism practices and tourism studies. The author discusses its denial of some basic positions of Enlightenment humanism: human exceptionalism, anthropocentrism and transcendentalism. The author then seeks to infer the implications of posthumanist thought for the basic concepts and categorical distinctions on which modern tourism and modernist tourist studies are based. This paper raises the question of the potential impact of posthumanism, a stream in contemporary postmodernist philosophy, on current tourism practices and tourism studies. The author discusses its denial of some basic positions of Enlightenment humanism: human exceptionalism, anthropocentrism and transcendentalism. The author then seeks to infer the implications of posthumanist thought for the basic concepts and categorical distinctions on which modern tourism and modernist tourist studies are based. The author then discusses some inconsistencies in posthumanist philosophy, which stand in the way of its applicability to touristic practices, and end up with an appraisal of the significance of posthumanism for tourism studies.
Findings
The author pays specific attention to the implications of the effort of posthumanism to erase the human-animal divide for tourist-animal interaction, and of the possible impact of the adoption of posthumanist practices on the tourist industry and the ecological balance of wilderness areas. The author then discusses some inconsistencies in posthumanist philosophy, which stand in the way of its applicability to touristic practices, and end up with a brief appraisal of the significance of posthumanism for tourism studies.
Originality/value
This is the first attempt to confront tourism studies with the radical implications of posthumanist thought. It will hopefully open a new line of discourse in the field.