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Increasing competitiveness in the marketplace has led to pressure being applied to brands and past poor brand management in the 1980s saw brands suffering under short‐term, profitability‐based aims. The need for stability throughout the commercial environment in the 1990s has led to the longer‐term view now being adopted by marketing practitioners. This paper will highlight how direct marketing can be employed as a strategic marketing management tool to build a brand through the establishment of a mutually beneficial relationship. In this paper the authors will demonstrate the important role that direct marketing can play in establishing and building a brand through the in‐depth analysis of a single case study within the business‐to‐business arena. By using the case study approach the authors will combine relevant theory and practice to illustrate the potential of direct marketing in brand building.

This chapter considers the modes and politics of refugee representation, and the function of art and literature as sites of resistance to, or the reinforcing of, dehumanising or idealised tropes of people seeking refugee protection. Specifically, the chapter addresses the connection between dehumanised representations of the imagined refugee and the violence and ‘logic’ of Australia’s offshore detention regime in Nauru and Papua New Guinea. In engaging with these issues, the chapter draws on Manus Prison Theory and its focus on who gets to represent refugee experience, and to generate knowledge about it and on what terms. It considers these questions through an examination of two contrasting art projects, which alternately raise and contest the idea of the ‘deserving refugee’. In exploring these questions, the chapter also engages with the temporalities of refugee representation and the role of crisis in generating ‘stock’ refugee representations. It ultimately argues that the politics of refugee representation are central to questions of refugee and migrant justice, and further, that we cannot separate contemporary forms and representations of violence against refugees from colonial and neocolonial acts of sovereignty and expulsion.

The story of Charles Babbage (1791–1871) is one that is well known to cyberneticians and systems scientists. His contribution to, and impact on, modern computing is recognised not only in the country of his birth but also worldwide. In particular, he played a leading role in the evolution of difference engines. Although it has often been said that the first difference engine was invented by Charles Babbage in 1821, it is also claimed that it was Johann Helfrich Müller (1746–1830), a German engineer and master builder, who presented the first idea of a difference engine. Others were also involved, and the text by Michael Lindgren Glory and Failure: The Difference Engines of Johann Muller, Charles Babbage and George and Edvard Scheutz (MIT Press, Cambridge, Mass., 1990) is well worth reading.

Climate change increases systematic risk for firms, especially those in the agricultural industry. Therefore, the need to examine the consequences of climate-related risks on agribusiness companies' financial performance across the globe and emerging markets has risen. In this context, the paper aims to investigate the effects of climate change risks on the financial performance of agriculture listed firms in Vietnam.

The study sample includes 77 Vietnamese listed firms in the agricultural industry in the period of 2015–2019. The authors chose temperature, wind, rainfall and humidity proxies to measure climate change. The OLS regression, random regression and sub-sample analysis have been used to examine the impacts of climate risks on firms' financial performance.

Empirical results show that rain and temperature have positive impacts on financial performance of Vietnamese agriculture listed firms, while wind and humidity have insignificant impacts on financial performance.

The research helps researchers, businesses, practitioners and policymakers interested in the agricultural industry, especially those in developing and emerging countries, to develop a deep understanding of the impact of climate change risks on firm performance and therefrom prepare necessary measures to reduce the negative impacts.

This study adds to the literature stream on the impacts of climate change on financial performance. It is the first study to investigate this impact in Vietnam, a country which depends mainly on agriculture.

Although medical leadership and management (MLM) is increasingly being recognised as important to improving healthcare outcomes, little is understood about current training of medical students in MLM skills and behaviours in the UK. The paper aims to discuss these issues.

This qualitative study used validated structured interviews with expert faculty members from medical schools across the UK to ascertain MLM framework integration, teaching methods employed, evaluation methods and barriers to improvement.

Data were collected from 25 of the 33 UK medical schools (76 per cent response rate), with 23/25 reporting that MLM content is included in their curriculum. More medical schools assessed MLM competencies on admission than at any other time of the curriculum. Only 12 schools had evaluated MLM teaching at the time of data collection. The majority of medical schools reported barriers, including overfilled curricula and reluctance of staff to teach. Whilst 88 per cent of schools planned to increase MLM content over the next two years, there was a lack of consensus on proposed teaching content and methods.

There is widespread inclusion of MLM in UK medical schools’ curricula, despite the existence of barriers. This study identified substantial heterogeneity in MLM teaching and assessment methods which does not meet students’ desired modes of delivery. Examples of national undergraduate MLM teaching exist worldwide, and lessons can be taken from these.

This is the first national evaluation of MLM in undergraduate medical school curricula in the UK, highlighting continuing challenges with executing MLM content despite numerous frameworks and international examples of successful execution.

In this chapter, we critically interrogate Pakistani Higher Education Commission (HEC)'s “Policy Guidelines against Sexual Harassment in Institutions of Higher Learning” (HEC, 2011, 2020) to reveal that the policy represents a form of rhetorical genderwashing, rather than a concerted attempt to effect structural change (Fox-Kirk et al., 2020). Through this critical interrogation, we introduce a new methodological approach to investigate genderwashing, that of collaborative feminist policy analysis. This chapter is based on the theoretical framework of Sara Ahmed's concept of “institutional nonperformativity” (2012). Pakistan recognized workplace harassment as a legal issue for the first time in the 2010 Sexual Harassment Act (Jabbar & Imran, 2013). The Act, and subsequent policies, was an attempt to practice equity and fairness in sexual harassment cases. Our investigation revealed that the policy reinforces gender power inequality, gendered language, and is an example of institutional silence, and genderwashing in the workplace (Fox-Kirk et al., 2020).