Miguel Angel González, Luis Quezada and Pedro Palominos
The purpose of this paper is to design a method or process that relates dynamic environmental conditions with the strategic objectives present in a company’s strategy map, thereby…
Abstract
Purpose
The purpose of this paper is to design a method or process that relates dynamic environmental conditions with the strategic objectives present in a company’s strategy map, thereby allowing rapid analysis and the generation of new strategies that the company can adopt in a timely manner in order to maintain and/or improve its competitive position in the market.
Design/methodology/approach
One training session and three workshops were run involving the company staff. The intervention team reviewed and analyzed the results achieved and prepared the final presentation. Finally, they were asked to evaluate the intervention methodology with respect to usefulness and ease of use.
Findings
The developed methodology allows companies to obtain a broader vision of their future prospects. The executives’ participation in the process provided them a vision and understanding of the most relevant and sensitive variables of their environment.
Research limitations/implications
The proposed methodology is easy to use. It provides a simple and agile mechanism to adapt the strategy of an organization to the changes in the market and environment.
Social implications
This process will provide social benefit for the global community, from both a methodological perspective and a practical one, as it will provide a tool that will positively impact competitiveness and quality of life for workers and the wider community.
Originality/value
This paper allows the identification of the possible scenarios and their incorporation into a strategy map, which may help companies deal with the changes in their competitive environment. The strategy maps generated for each of the scenarios provide useful information with respect to presented events.
Propósito
el objetivo de este documento es diseñar un método o proceso que relacione las condiciones ambientales dinámicas con los objetivos estratégicos presentes en el mapa estratégico de la empresa, permitiendo un análisis y la rápida generación de las nuevas estrategias que la empresa pueda adoptar de manera oportuna en para mantener y/o mejorar su posición competitiva en el mercado.
Diseño/metodología/enfoque
se realizó una sesión de capacitación y tres talleres en los que participó el personal de la empresa. El equipo de intervención revisó y analizó los resultados logrados y preparó la presentación final. Finalmente, se les pidió a los ejecutivos de las empresas intervenidas que evaluaran la metodología de intervención con respecto a la utilidad y facilidad de uso.
Resultados
la metodología desarrollada permite a las empresas obtener una visión más amplia de sus perspectivas futuras. La participación de los ejecutivos en el proceso les proporcionó una visión y comprensión de las variables más relevantes y sensibles de su entorno.
Limitaciones/implicaciones de la investigación
la metodología propuesta es fácil de usar. Proporciona un mecanismo simple y ágil para adaptar la estrategia de una organización a los cambios en el mercado y el entorno.
Implicaciones sociales
este proceso proporcionará beneficios sociales para toda la comunidad, tanto desde una perspectiva metodológica como práctica, ya que proporcionará una herramienta que tendrá un impacto positivo en la competitividad y la calidad de vida de los trabajadores y la comunidad en general.
Originalidad/valor
este documento permite identificar posibles escenarios y su incorporación en un mapa estratégico, lo que puede ayudar a las empresas a lidiar con los cambios en su entorno competitivo. Los mapas estratégicos generados para cada uno de los escenarios brindan información útil con respecto a los eventos presentados.
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Héctor López-Ospina, Luis E. Quezada, Ricardo A. Barros-Castro, Miguel A. Gonzalez and Pedro I. Palominos
The purpose of this paper is to propose a quantitative methodology for the identification of the causal relationships between strategic objectives in a strategy map of a balanced…
Abstract
Purpose
The purpose of this paper is to propose a quantitative methodology for the identification of the causal relationships between strategic objectives in a strategy map of a balanced scorecard. This is done to face the possible weaknesses described in the literature regarding the causal links and the difficulty in validating the relationships.
Design/methodology/approach
The proposed method combines the multi-criteria decision-making method called decision-making trial and evaluation laboratory (DEMATEL) and an optimization model. DEMATEL is used to establish the importance of the strategic relations between strategic objectives, and the optimization model is used to find the relations that are more “important” and should be included in the strategy map. The method was created by reviewing the existing literature, modeling the problem, and applying it in a company.
Findings
The most important results of applying this methodological design include that the proposed method maintains the BSC classical structure; it also enables the generation of several alternatives to support the decision-making process in terms of strategic objectives for a better organizational performance.
Practical implications
The method facilitates the decision-making process by presenting several alternatives of strategy maps according to different levels of organizational criteria. In fact, these alternatives help the organization in focusing on the most important aspects of the strategy map. Consequently, managers may identify where to pay more attention and resources in order to achieve the most important objectives of the company. Hence, this method, as a support for decision makers, enables (and requires) the active participation of senior managers and any kind of decision makers in creating and valuating objectives, relations, constraints, importance, and parameters of the optimization model.
Originality/value
DEMATEL has been used to design strategy maps. The contribution of the paper is the use of a linear programming model to select those relationships that should be included in the strategy map. It allows manager to focus on those strategic elements that are important from a strategic point of view. The application in a company showed that the contribution is not only theoretical but practical as well.
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Grape types grown in Australia have changed as a reflection of changes in consumers' tastes. Theres have been major changes in the Australian wine market in recent decades. The…
Abstract
Grape types grown in Australia have changed as a reflection of changes in consumers' tastes. Theres have been major changes in the Australian wine market in recent decades. The proportion of fortified wines has fallen from 81 per cent to ten percent of production and the popularity of different types of wine has varied. This has led to rapid changes in the types of grapes planted. The pattern of grape type use from 1972–91 at a small, long‐established winery gives a perspective on the general market trends. This winery adapted its use of particular grape types more quickly than the national average and has now established a pattern reflecting its expertise with fortified and red wines and regional characteristics.
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Luis Ernesto Quezada and, Pedro Ivan Palominos, Rosa E. Galleguillos and Alexis H. Olmedo
– The purpose of this paper is to present a method for identifying causal relationships in a strategy map.
Abstract
Purpose
The purpose of this paper is to present a method for identifying causal relationships in a strategy map.
Design/methodology/approach
A strategy map is a visual representation of the strategy of a company, which includes the strategic objectives of a company and the cause-effect relationships between them. Its network structure facilitates its representation as an analytic network process (ANP) model. The proposed method starts with a network with all possible relationships and then it deletes those relationships, which are not important. To do this, it uses the techniques of the ANP approach.
Findings
It was found that ANP is a good tool for modelling a strategy map and for identifying the important relationships of a strategy map. A study case of a manufacturing is shown to illustrate how the proposed method can be used in practice.
Practical implications
Normally, the cause-effect relationships between strategic objectives are generated in a subjective way. Even this way of working is widely accepted in practice, some studied have shown that the declared relationships are not necessarily valid. The proposed method provides a quantitative tool to establish the relationships between strategic objectives, which are obtained using a method (ANP) that has a strong conceptual base. This is an indication that the strategy map obtained represents in a better way the strategy of the company.
Originality/value
ANP is a methodology which is used to estimate the priority of nodes with in a network. In this work ANP is used to estimate the priority of the arcs of the network. The results of application in a company represent a good indication that the method may be implemented in other manufacturing companies.
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Robert E. Morgan and Georgios Sarris
Collectively, Cypriot wine‐producing firms have been unsuccessfully pursuing a strategy of market penetration in the UK for some time. Attempts to investigate and explain the…
Abstract
Collectively, Cypriot wine‐producing firms have been unsuccessfully pursuing a strategy of market penetration in the UK for some time. Attempts to investigate and explain the reasons for the failure of this strategy via an interface‐exchange approach to the study, operationalized around key actors and forces within the international marketing system for Cyprus wines. This empirical approach provides data from a study of purchasing executives in UK wine retailing organizations, as well as qualitative material from a field investigation in Cyprus. Implicit within the study has been an advocacy which focuses on the consideration and implementation of a marketing ideology within the marketing system. Even though the authors are well aware that the successful implementation of the marketing concept is not a panacea for the current problems of Cyprus wineries, it nevertheless provides a framework on which to formulate offensive strategies and competitive manoeuvres in the UK market for wine.
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Jorge Linuesa-Langreo, Pablo Ruiz-Palomino and Pedro Jiménez-Estévez
Entrepreneurial orientation is critical to staying ahead in the current competitive hospitality industry. Drawing on the theories of social capital, socioemotional wealth and…
Abstract
Purpose
Entrepreneurial orientation is critical to staying ahead in the current competitive hospitality industry. Drawing on the theories of social capital, socioemotional wealth and upper echelons, this study aims to highlight the mechanisms through which CEO servant leadership enhances entrepreneurial orientation. Moreover, this paper examines (1) the mediating role of internal social capital in the CEO servant leadership–entrepreneurial orientation relationship and (2) the moderating role of family and non-family firms.
Design/methodology/approach
Our hospitality industry sample frame was based on several databases (SABI, Camerdata, INE). Large and medium-sized hotels with more than 30 employees in the Canary and Balearic Islands (Spain) were targeted. After eliminating duplicate cases and entities no longer in business, 597 hotels remained. Complete information was obtained for 176 hotels. To test our hypotheses, structural equation modeling based on partial least squares (PLS) and Smart PLS 4 was used.
Findings
Our results revealed that CEO servant leadership was positive for entrepreneurial orientation, mediated by internal social capital through its three dimensions: structural, relational and cognitive. In addition, the results also showed that the relationships observed were generally stronger in family firms than in non-family firms.
Practical implications
Our study shows that CEOs of family and non-family firms can improve the practice of servant leadership through implementing appropriate management selection and training policies.
Originality/value
Our findings advance the servant leadership literature, currently dominated by individual- and group-level research, by providing empirical evidence that CEO servant leadership has a positive impact on firm-level variables (internal social capital and entrepreneurial orientation). In addition, using multigroup analysis, we are able to study the moderating role of family and non-family firms.
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Pablo Ruiz-Palomino, Felipe Hernández-Perlines, Pedro Jiménez-Estévez and Santiago Gutiérrez-Broncano
Drawing on the theories of servant leadership and upper echelons, this paper aims to highlight the mechanisms through which CEO servant leadership enhances firm innovativeness in…
Abstract
Purpose
Drawing on the theories of servant leadership and upper echelons, this paper aims to highlight the mechanisms through which CEO servant leadership enhances firm innovativeness in hotels. This study aims to test a multiple mediation model by considering the mediating role of encouragement of participation (EoPART) – a high-performance human resources (HR) practice – and employees’ voice (EVOICE) in sequence.
Design/methodology/approach
Data were collected from HR managers of 34 hotels in the hospitality industry in Spain, which represents an important international tourist destination. Two methods of rigorous data analysis were used (partial least squares [PLS], structural equation modeling and fuzzy-set qualitative comparative analysis [fs/QCA]), which enabled robust findings to be produced with minimal sample size requirements.
Findings
CEO servant leadership had a positive indirect effect on firm innovativeness in hotels, via the sequential application of EoPART and EVOICE.
Research limitations/implications
The findings provide new HR-related insights regarding the encouragement of firm innovativeness in hotels: CEOs can boost innovativeness in their hotels through the development of EoPART systems, which in turn favor EVOICE.
Originality/value
This is one of the first studies to analyze whether CEO servant leadership has an impact on innovativeness in hotels. Moreover, this study is the first to show the internal mechanisms (EoPART, EVOICE) through which CEO servant leadership encourages hotel innovativeness.
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Virginia Barba-Sánchez, Yolanda Salinero, Pedro Jiménez Estévez and Pablo Ruiz-Palomino
The high and persistent unemployment rates of people with intellectual disabilities (PwID) reveal the wide gap that still remains to be bridged. Entrepreneurship combinedly with a…
Abstract
Purpose
The high and persistent unemployment rates of people with intellectual disabilities (PwID) reveal the wide gap that still remains to be bridged. Entrepreneurship combinedly with a high enterprising tendency could improve PwID's life satisfaction.
Design/methodology/approach
A mixed-method approach was used, based on questionnaires and structured face-to-face interviews on 37 PwID who had recently become entrepreneurs. Data were firstly quantitatively analyzed using partial least squares-structural equation modelling (PLS-SEM), and qualitative data were used to enable robust findings.
Findings
The entrepreneurial tendency of PwID who had recently become entrepreneurs was found to be a positive to their life quality (LQ), job satisfaction and life satisfaction.
Research limitations/implications
This study revealed that entrepreneurship among PwID who had high enterprising tendency enhances their LQ, job satisfaction and life satisfaction. However, further research could evaluate whether becoming an entrepreneur is in itself enough to change PwID's life to better, such that a comparison could be done between PwID who become entrepreneurs and PwID who have a salaried job.
Practical implications
New aspects in the design of public social policies to improve PwID's life satisfaction are suggested. These include the facilitation of both entrepreneurship and enterprising tendency for PwID to enhance their life satisfaction.
Originality/value
There are very few occasions in which PwID set up businesses. This is one of the first studies to analyze the benefit of entrepreneurship and enterprising tendency on the LQ, the satisfaction at work and the life satisfaction of PwID.