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Presents the buygrid model, taken from industrial marketing, and extends it to include logistical service operations. Applies the model to selected logistical research literature. The effect of this perspective is to recognize multiple sets or segments of service offerings and performance levels. This approach allows for, and provides explanation for, categories of customer service packages in order to meet the diverse needs of firms’ customers. The extended model provides for three categories of customer service needs. Each category may expect different levels of performance and may require different service attributes from the firm. Concludes that there does appear to be a consistent and appealing relationship between the buygrid model and the elements of customer service associated with logistics.

Many companies in the UK have been forced to export to survive. A large number of such companies have failed due to their lack of understanding about the customer service requirements of overseas customers. Understanding the relative influence of each of the components of customer service, a manufacturer will be better able to develop a service package which will maximise customer satisfaction, thus giving as near as possible optimum use of limited resources. The procedures detailed here will enable marketers to benefit from understanding the needs of individual market segments.

In business to business marketing, customer service offers firms the opportunity to differentiate themselves from competitors and thereby establish a competitive edge. However, competing on the basis of customer service presents its own problems in the area of effectively segmenting markets and dealing with the free‐ride phenomenon. This article reviews the premise of customer service competition. The findings are integrated into a set of guidelines for the organization contemplating the use of customer service as a competitive tool.

Presents a series of articles on each of the following topics: digital strategy in the next millennium (Digital strategy – a model for the millennium; Searching for the next competitive edge; The technology link; Value web management opportunities; clash of the Titans: communications companies battle for new ground; and a guide through the maze); retailing and distribution in the digital era (The business case for electronic commerce; superdistribution spells major changes; VF Corp. sews up software operation; IBM seeks to harness digital revolution; Egghead’s bold move to a Web‐based strategy; achieving successful Internet banking; and enterprising uses for IT); and the changing shape of the aviation industry (boom times ahead for air cargo; United Airlines flies high through employee ownership; Asian practices to West at Cathay Pacific; and Ryannair strips to the bone).

The term “customer service” is used today in the field of logistics management to describe a host of different but critically interrelated activities. Some authors view customer service as all activities which bind a corporation and its customers together to further a sales relationship. Other authors view customer service as a package of measurable activities which provide utility to customers or optimum levels of service.

An empirical investigation examining the environmental uncertainty regarding inventory ordering which confronts a retailer in dealing with its suppliers is described. Of particular interest is how this uncertainty impacts on retailers' behavioural relationships with their suppliers. The findings indicate that increased levels of environmental uncertainty regarding inventory ordering result in higher levels of retailer‐supplier conflict. Suppliers that can offer retailers better customer service in order to reduce environmental uncertainty can improve their relations with retailers and thus develop a more efficient distribution system.

Companies that adopt a profit‐centre based approach to customer service treat it as an element of total corporate philosophy, rather than as a separate activity or a set of performance measures. Ten reasons why companies should make such a commitment are presented.

This chapter overviews organizational neuroscience (ON), covering the past, present, and future of this growing field of inquiry. First, we define ON and clarify the boundaries of the field. Second, we describe the evolution of ON by starting with early papers that tended to discuss the potential of ON to benefit both research and practice. Throughout its development, debates have abounded about the value of ON. Such debates are often related to challenges in collecting, integrating, interpreting, and using information from the brain-level of analysis. It is time for the field to move beyond these debates to focus on applying neuroscience to further theory development and reveal more comprehensive answers to research questions of importance to both academics and practitioners. Third, we propose and describe future research directions for ON. The research directions that we propose are merely a sample of the many paths along which ON inquiry can move forward. Fourth, we outline potential practical implications of ON, including: training and development, job design, high-performance assessment, motivating communications, and conflict prevention. Finally, we draw conclusions about ON as it stands today, address challenges in developing ON, and point out opportunities. We conclude with takeaways and highlight the importance of ON for both academics and practitioners.

Effective inventory management is critical to retailing success. Surprisingly, there is little published empirical research examining relationships between retail inventory, sales and customer service. Based on a survey of 101 chain store units, this paper develops and tests a series of hypotheses about retail inventory. Seventy‐five percent of the store owners/managers responded to the mail survey. As expected, significant positive relationships were found between inventory, service and sales. Specifically, support was found for the theory that inventory is a function of the square root of sales. Also, greater product variety leads to higher inventory, and service level is an exponential function of inventory. Finally, demand uncertainty was found to have no apparent effect on inventory levels.

Although the public sector has become a major employer of management consultants, no research has previously been undertaken to investigate the purchase of management consultants in the public sector context. Outlines an investigation into the purchase of management consultants by government departments, focusing specifically on the selection decision. The UK and Australia were examined to ensure that the findings were not merely local phenomena. Research focused on the public sector decision makers’ guiding procurement principle, value for money, and the criteria and information sources both used and desired to assist the purchase decision. It was found that there was widespread and relatively uniform understanding of the procurement principle, value for money, although there appeared to be a lack of connection between this principle and procurement practice. Public sector decision makers also believed that they had adequate although not satisfactory access to information upon which to base their decisions while, significantly, it was revealed that these decision makers did not believe the selection decision for management consultants was, overall, difficult. Concludes that the implications of this research are twofold. First, it highlights the issues of “corporate memory” and information management, and their impact upon informed decision making, and secondly it questions the applicability of private sector research to public sector practice.