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Book part
Publication date: 1 January 2006

Donald R. Lehmann

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Article
Publication date: 1 February 2005

To study the risks, and benefits, to companies or introducing new products to the market.

2627

Abstract

Purpose

To study the risks, and benefits, to companies or introducing new products to the market.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the findings in context.

Findings

Ahn‐Sook Hwang describes Korean cosmetic company AmorePacific's integrated approach to innovative technology, marketing and management to win market share against domestic and global competition. Patrick Barwise and Seán Meehan say, as products and services become more and more alike, customers aren't looking for “something different”, but something which works well. Anurag Sharma and Nelson Lacey study the new product development process of the US pharmaceutical industry to determine whether or not a steady stream of new product innovations has a beneficial effect on firm performance.

Originality/value

Prompts organizations to ask themselves why they are introducing new products. Introduces the argument that striving to “be better” may be an alternative to a constant search for new products.

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Strategic Direction, vol. 21 no. 2
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 1 October 2005

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2805

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Politicians – and company chiefs – who are too busy to do anything other than run the country or the company are in grave danger of losing touch with ordinary people. Ordinary people have it in their power to change governments at the ballot box – at least they do in democratic countries. And ordinary people have it in their power to change the products they buy. But sometimes one company, or government, is just as bad as another when it comes to knowing what is happening at grass‐roots level.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

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Article
Publication date: 5 September 2008

Sarah Pearson and Patrick Barwise

The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure.

1176

Abstract

Purpose

The purpose of this paper is to understand the use of the personal video recorder (PVR) in the home and the impact on TV advertising exposure.

Design/methodology/approach

A video ethnographic study of 22 participants in eight homes with PVRs.

Findings

Use of the PVR differed widely between and within homes but of the 22 individuals, 21 used the PVR – if at all, as a backup when there was nothing on that they wanted to watch live. Consequently, of 3,480 individual opportunities to see commercials during the study, Only 30 per cent were time‐shifted and 70 per cent viewed live. Even for the 30 per cent of commercials that were time‐shifted, there was variable but significant ad exposure. This paper suggests that in combination with other, complementary studies, the impact of PVRs on advertising exposure will be limited.

Research limitations/implications

Many respondents perceived themselves as using the PVR much more than they actually did and claimed to have zero exposure to commercials when they watched time‐shifted programmes. In line with previous research, this shows that claimed behaviour is not reliable and it is important to observe actual behaviour in the natural context in order to understand future use of technology. As with all qualitative research the main limitation of this study is the small sample size. In practice, however, the results were very consistent with comparable results from the two main quantitative sources BARB and the Sky + panel. What our methodology provides, which quantitative methods cannot, is breadth and richness of insight into actual consumer behaviour in a natural context. The two methods are consistent and complementary. Further research could be improved if it was longitudinal and focused on the motivations to use and value of use of PVR and other emerging technologies, e.g. video on demand, internet protocol television and mobile TV.

Originality/value

The paper highlights the necessity of observing actual behaviour in order to gain an accurate understanding of the impact of new technologies on behaviour.

Details

Qualitative Market Research: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 1 August 1998

Arvind Sahay, Jane Gould and Patrick Barwise

The research reported here takes a complementary approach to the direct user/consumer studies, by measuring experts’ perceptions of the likely impact of new interactive media…

2310

Abstract

The research reported here takes a complementary approach to the direct user/consumer studies, by measuring experts’ perceptions of the likely impact of new interactive media (NIM) on different product markets. This has two benefits. First, it provides a different (and, arguably, better‐informed) perspective on consumers’ likely future response to NIM from the perspective obtained by direct consumer research. Second, the perceptions of these and other experts will strongly influence firms’ investment in NIM and their applications, which will in turn strongly influence the impact on consumers.

Details

European Journal of Marketing, vol. 32 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 31 October 2002

Anita Elberse, Patrick Barwise and Kathy Hammond

In this chapter, we review research on the Internet's impact on ‘horizontal’ and ‘vertical’ competition. First, focusing on horizontal competition, we examine theory and empirical…

Abstract

In this chapter, we review research on the Internet's impact on ‘horizontal’ and ‘vertical’ competition. First, focusing on horizontal competition, we examine theory and empirical evidence on the extent to which the Internet increases market efficiency, as well as possible underlying explanations for the observed empirical patterns. Second, turning to vertical competition among market players within the value chain, we analyze the extent to which the Internet leads to ‘disintermediation'’ ‘reintermediation’, or other forms of value chain reconfiguration. We find little support for early predictions that the Internet will have a dramatic impact on horizontal and vertical competition.

Details

The Economics of the Internet and E-commerce
Type: Book
ISBN: 978-0-76230-971-9

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Article
Publication date: 22 March 2011

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1065

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Learning from customers is a valuable route to timely innovation and competitiveness. But do company bosses always listen when their employees are telling them what the customers are saying? Or are they only prepared to listen to positive feedback?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Details

Strategic Direction, vol. 27 no. 4
Type: Research Article
ISSN: 0258-0543

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Book part
Publication date: 3 August 2020

Bernard J. Jaworski and Robert S. Lurie

Abstract

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The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time
Type: Book
ISBN: 978-1-83982-687-0

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Book part
Publication date: 31 October 2002

Abstract

Details

The Economics of the Internet and E-commerce
Type: Book
ISBN: 978-0-76230-971-9

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Article
Publication date: 1 January 1996

Adrian Buckley

The financial analysis of international investment decisions is complex. The basic methodology which homes in on incremental cash flows needs to be refined in order to focus upon…

269

Abstract

The financial analysis of international investment decisions is complex. The basic methodology which homes in on incremental cash flows needs to be refined in order to focus upon cash flows which are remittable to the parent company, for it is only these that would logically add shareholder value. Build in the complications of two lots of tax and changing exchange rates and the equation looks anything but simple. But there is another complexity too which renders the traditional discounting methodology less than wholly appropriate. And this applies not just to international investment but to any situation where capital is committed with an option to expand or curtail embedded in it. This is not to say that the typical model cannot be adapted to meet the situation. It can and it is not too difficult.

Details

Managerial Finance, vol. 22 no. 1
Type: Research Article
ISSN: 0307-4358

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