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P&G groomed for global dominance: Gillette strives for cutting‐edge expertise

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 October 2005

2809

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Politicians – and company chiefs – who are too busy to do anything other than run the country or the company are in grave danger of losing touch with ordinary people. Ordinary people have it in their power to change governments at the ballot box – at least they do in democratic countries. And ordinary people have it in their power to change the products they buy. But sometimes one company, or government, is just as bad as another when it comes to knowing what is happening at grass‐roots level.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2005), "P&G groomed for global dominance: Gillette strives for cutting‐edge expertise", Strategic Direction, Vol. 21 No. 10, pp. 12-14. https://doi.org/10.1108/02580540510626655

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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