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Purpose – The purpose of this research was to describe the personal branding Tri Rismaharini.

Design/Methodology/Approach – This study uses a qualitative method. The data were obtained based on observations and interviews with the people involved in the personal Branding Tri Rismaharini.

Findings – Tri Rismaharini (Mayor of Surabaya) branding herself as the first female leader who can compete with the mayor in other cities in Indonesia. Not only that, Tri Rismaharini also received the title of World No. 3 Best Walikota in 2014, with various efforts made to create, build, organize, and lead the city of Surabaya to be more advanced than in previous years. Risma’s feminine and emotional nature is evident from news about her concern for her citizens and her tendency to use her heart while working. The nature of domestic Risma seen from the news about its performance in maintaining and maintaining cleanliness and parks in Surabaya.

Originality/Value – Nowdays, the world of politics and government not only belongs to men, but also women. Many women venture into politics, become politicians, or even government leaders. However, stereotypes referring to public doubt still exist. Women are considered not suitable to be a government leader because they are considered not able and feminine. Mass media also plays a role in the confirmation of the assumption.

We hear more and more about the fact that acid paper is causing the destruction of millions of books and documents in the nation's research libraries. In nearly universal use in publishing since the mid‐19th century, acid paper interacts with water in the atmosphere to cause books to become brittle and eventually turn to dust.

The Library Literacy Program, authorized by Title VI of the Library Services and Construction Act, provides financial assistance “to state and local public libraries for the purposes of supporting literacy programs.” The program was funded for the first time in fiscal year 1986 at $4,785,000.

The purpose of this paper is to demonstrate how generational differences impact America’s workforce as it changes and to provide strategies for companies to address aging Millennials (born 1982-2000), Generation X (born 1961-1981) and Baby Boomers (born 1943-1960).

The author's approach was based on research on behalf of the US Senate Special Committee on Aging; insights and expertise from her 20 years at the helm of Generational Targeted Marketing, LLC; her teaching at New York University; her experience working with clients and organizations in a wide range of diverse industries; and the insights from her book Marketing to the Millennial Woman.

Every generation is unique. Practitioners, employers and managers of human resources (HR) who understand and respect the differences between Millennials, Generation X and Baby Boomers can develop strategies from a generational point of view and thereby enable these employees to perform at their peak regardless of age.

Practical examples are given for HR practices in employee retention, benefits, performance management and review, work-life balance, digital and technology applications and for meaningful corporate outreaches.

This tried and true approach to dealing with distinct generations in the workplace leads to increased employee motivation and satisfaction, so that employees not only remain longer at a job but also are eager and happy to report to work each day; they are more productive; and the company’s bottom line benefits as a result.

The purpose of this paper is to discuss the complexity of – and conflicts inherent in – managing sports leagues at both the league and franchise level.

The paper draws on changes to the National Basketball Association's (NBA) amateur entry draft, which has attempted to balance the need to preserve league parity and reduce the incentive for teams to deliberately lose games in order to improve draft position.

The discussion reveals the conflict between league and team goals. In addition, using Oliver's strategic decisions as a framework, the findings also illustrate how sport league commissioners have to balance pressures from both the internal and external environments.

This paper expands our understanding of how leagues manage institutional pressures, and how these pressures impact the team, leagues, and the decision makers involved.

Awareness of the integral and necessary relationship between collection management and development and preservation programs has been increasing in recent years. At long last, collection managers and preservation specialists have begun to work together more closely and to identify areas of common concern.

This paper examines the effectiveness of a sport loyalty program in fostering fan relationships with a team and its sponsors. The study of 268 US baseball spectators revealed that, in the mind of the fan, loyalty programs generally consist of three underlying components. When these components perform well, they can fuel a member's sense of attachment to a team and their tendency to purchase sponsor products. Recommendations to improve loyalty program performance focus on tactics that build member relationships and identification with the team.

Since the late 1970s, research in accounting has been colonized by positive accounting theory (PAT) despite strong claims that it is fundamentally flawed in terms of epistemology and methodology. This paper aims to offer new insights to PAT by critically examining its basic tenets.

The paper subjects the language of the Rochester School to a deconstruction that is a transformational reading. This uncovers rhetorical operations and unveils hidden associations with other texts and ideas.

A new interpretation of the Rochester School discourse is provided. To afford scientific credibility to deregulation within the accounting field, Watts and Zimmerman used supplements and missing links to enhance the authority of PAT. They placed supplements inside their texts to provide a misleading image of PAT. These supplements rest on von Hayek's long‐term shaping blueprint to defeat apostles of the welfare state. Yet, to set PAT apart from normative theories that Watts and Zimmerman claimed were contaminated by value judgments, they made no reference in their text to the tight links between the Rochester School and the libertarian project initiated by von Hayek.

Any reading of PAT cannot present the infinite play of meaning that is possible within a text. Deconstruction involves a commitment to on‐going, eternal questioning.

The paper provides evidence of the relation between PAT and the neoliberal (libertarian) project of von Hayek. PAT is viewed as part of the institutional infrastructure and ideological apparatus that legitimates the hegemony of markets.

In order to obtain desired film properties, alkyd resins are frequently modified by other resins and polymers either by physically blending them or chemically incorporating them. Some of the recent physical modifications of alkyd have already been described in the first part of the article. In this second part, the different types of resins and polymers used for the chemical modifications of alkyd resin are reviewed. A critical discussion on generally recognised advantages and disadvantages of the resultant coating from each modifier is described. Their use in surface coating industry are enumerated. Types of modifier to be used for improving a particular property in the coating are also suggested.