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Article
Publication date: 17 August 2015

Pablo Federico Pryluka

The purpose of this paper is threefold: first, to analyze the origins of Adelco in the context of the “Consumer Orientation Campaign” (Orientación Para El Consumidor, OPEC, in…

233

Abstract

Purpose

The purpose of this paper is threefold: first, to analyze the origins of Adelco in the context of the “Consumer Orientation Campaign” (Orientación Para El Consumidor, OPEC, in Spanish) promoted by the Ministry of Economy between 1978 and 1981; second, to describe the main characteristics of Adelco during its first years, especially its activities, structure and its international connections; finally, to contribute to the study of consumer organizations in Argentina and Latin America, where very little research has been done on the subject.

Design/methodology/approach

This article is organized into three sections. First, it outlines the deep transformations taking place in the Argentine economy during the military regime, highlighting particularly the variations in inflation rates and a series of inflation-related policies. It goes on to offer a brief overview of some new studies in consumer history in Argentina as well as an analysis of the Consumer Orientation campaign, promoted by Martínez de Hoz, the Minister of Economy from 1978 to 1981. Finally, it details the origins and key features of Adelco. For source material, this paper uses a qualitative approach, working with government documents, interviews and magazines. It also makes use of the Minutes of the Board of Directors Meeting of Adelco. At the same time, this paper contributes to current debates in the history of consumption.

Findings

This paper reaches two main conclusions. First, while Adelco may have presented itself as a non-government organization (NGO) linked to consumer interests and responsive to grass-roots pressures, it maintained a top-down structure with close ties to state policy. Second, Adelco was part of what Matthew Hilton has analyzed as a shift in the consumer movement of the last several decades: a change from collective action to individual choice.

Originality/value

The main value of the paper rests on three factors. First, it offers an insight into the origins of Adelco, the first consumer defense NGO in Argentina. Second, it studies sources that have never previously been analyzed, such as the Minutes of the Board of Directors meeting and personal interviews. Third, it shows the ties between the origins of Adelco and the consumer policy of the military government in Argentina.

Details

Journal of Historical Research in Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 8 July 2014

Noelia Araújo, Pablo de Carlos and Jose Antonio Fraiz

In the scenario of today's Information Society, social networks are powerful promotional tools that football clubs can use to their own advantage by managing efficiently and…

2038

Abstract

Purpose

In the scenario of today's Information Society, social networks are powerful promotional tools that football clubs can use to their own advantage by managing efficiently and effectively their image so as to enhance their appeal to sponsors and firms looking for marketing and advertising for their products. By analyzing a series of items that appear in the foremost European football clubs’ official Facebook pages, the purpose of this paper is to provide both descriptive and quantitative accounts of the extent to which those football clubs succeed in managing the potential for interactivity that their official Facebook profiles provide.

Design/methodology/approach

The authors take as the basis of the quantitative analysis the volume of reactions from the fans of the clubs’ official Facebook pages displayed in the form of comments or clicks on the button “Like,” taken as a function of the type of posts published under the Facebook “Timeline” tag. Besides elaborating upon the data thus collected in terms of a descriptive study, the authors conduct correlation range statistical tests (Spearman's ρ coefficient) and an analysis of variance in order to obtain quantitative results on which the authors support the concluding statements.

Findings

There is a mild positive correlation between a club's ranking according to UEFA and both the number of fans and the degree of effective interaction displayed in the club's official Facebook pages. Regarding the different types of content to be found in the posts, there is also a significant difference between the important volume of reactions to those most frequently posted and the very limited response displayed to the least frequently posted types. In this sense, it is to be stressed the moderate response obtained by the content openly demanding the users’ interaction (polls, contests, greetings, or encouraging messages, etc.).

Research limitations/implications

The authors believe that the most important limitation is the small size of the sample, having a scope of 20 European football clubs, and its short time frame, since the data referred only to March 2013. Nonetheless, these are the most representative clubs in the European scenario, since they comprise UEFA's top 20 ranking.

Practical implications

It is interesting to study, as the authors do in the contribution, different aspects regarding the design of football clubs Facebook pages and the activity shown therein, so as to learn how to improve their effectiveness in providing for a true interactive experience. Research on the types of content to be found in the posts available on Facebook's “Timeline” tag that can contribute to establishing a deeper engagement on the part of the fans can thus be very useful to anyone devising marketing strategies for a football club.

Originality/value

The research literature on the use of social networks such as Facebook by sports organizations and, more particularly, by football clubs, is still very scarce. Past contributions have been focussed on the presence of football on the Web 2.0 in general terms, and on comparing different online interactive tools. Nonetheless, they do not tackle the questions related to the types of content provided by a particular social network, the response to them by the users, and with it, the characterization of their effectiveness as communications, marketing, and promotional tools.

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Sport, Business and Management: An International Journal, vol. 4 no. 3
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 16 March 2020

Anne-Marie Lebrun, Quentin Neveu and Patrick Bouchet

The objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the…

1233

Abstract

Purpose

The objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.

Design/methodology/approach

A survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.

Findings

Findings demonstrated that Adidas and Nike have a different perceived brand positioning for the registered amateur football players in France. Adidas is perceived as more typical and positioned “inside the football ground” through main characteristics of its football goods for training and competition. Nike is more positioned “outside the football ground” through their sportswear goods for daily life and fashion.

Originality/value

The interest of this research is to be primarily inductive and focus on a specific group (membership of registered amateur football players) to understand the perceived brand positioning in the football market. The method allows activating the belonging with this group (higher level of practice with these brands) by using the SRT method of free word associations. Thanks to this original approach, results could help managers of Nike and Adidas reinforce their brand positioning and gain market share, as well as build their specific brand community like both megabrands did for the runners in France.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 2
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 8 January 2025

Belen Fraile-Rojas, Carmen De-Pablos-Heredero and Mariano Mendez-Suarez

This article explores the use of natural language processing (NLP) techniques and machine learning (ML) models to discover underlying concepts of gender inequality applied to…

57

Abstract

Purpose

This article explores the use of natural language processing (NLP) techniques and machine learning (ML) models to discover underlying concepts of gender inequality applied to artificial intelligence (AI) technologies in female social media conversations. The first purpose is to characterize female users who use this platform to share content around this area. The second is to identify the most prominent themes among female users’ digital production of gender inequality concepts, applied to AI technologies.

Design/methodology/approach

Social opinion mining has been applied to historical Twitter data. Data were gathered using a combination of analytical methods such as word clouds, sentiment analyses and clustering. It examines 172,041 tweets worldwide over a limited period of 359 days.

Findings

Empirical data gathered from interactions of female users in digital dialogues highlight that the most prominent topics of interest are the future of AI technologies and the active role of women to guarantee gender balanced systems. Algorithmic bias impacts female user behaviours in response to injustice and inequality in algorithmic outcomes. They share topics of interest and lead constructive conversations with profiles affiliated with gender or race empowerment associations. Women challenged by stereotypes and prejudices are likely to fund entrepreneurial solutions to create opportunities for change.

Research limitations/implications

This study does have its limitations, however. First, different keywords are likely to result in a different pool of related research. Moreover, due to the nature of our sample, the largest proportion of posts are from native English speakers, predominantly (88%) from the US, UK, Australia and Canada. This demographic concentration reflects specific social structures and practices that influence gender equity priorities within the sample. These cultural contexts, which often emphasize inclusivity and equity, play a significant role in shaping the discourse around gender issues. These cultural norms, preferences and practices are critical in understanding the individual behaviours, perspectives and priorities expressed in the posts; in other words, it is vital to consider cultural context and economic determinants in an analysis of gender equity discussions. The US, UK, Australia and Canada share a cultural and legal heritage, a common language, values, democracy and the rule of law. Bennett (2007) emphasizes the potential for enhanced cooperation in areas like technology, trade and security, suggesting that the anglosphere’s cultural and institutional commonalities create a natural foundation for a cohesive, influential global network. These shared characteristics further influence the common approaches and perspectives on gender equity in public discourse. Yet findings from Western nations should not be assumed to apply easily to the contexts of other countries.

Practical implications

From a practical perspective, the results help us understand the role of female influencers and scrutinize public conversations. From a theoretical one, this research upholds the argument that feminist critical thought is indispensable in the development of balanced AI systems.

Social implications

The results also help us understand the role of female influencers: ordinary individuals often challenged by gender and race discrimination. They request an intersectional, collaborative and pluralistic understanding of gender and race in AI. They act alone and endure the consequences of stigmatized products and services. AI curators should strongly consider advocating for responsible, impartial technologies, recognizing the indispensable role of women. This must consider all stakeholders, including representatives from industry, small and medium-sized enterprises (SMEs), civil society and academia.

Originality/value

This study aims to fill critical research gaps by addressing the lack of a socio-technical perspective on AI-based decision-making systems, the shortage of empirical studies in the field and the need for a critical analysis using feminist theories. The study offers valuable insights that can guide managerial decision-making for AI researchers and practitioners, providing a comprehensive understanding of the topic through a critical lens.

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Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 15 August 2023

Lourdes Rivero-Gutierrez, Pablo Cabanelas, Francisco Diez-Martin and Alicia Blanco-Gonzalez

Foreign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how…

645

Abstract

Purpose

Foreign markets possess different characteristics to domestic ones; this means that dynamic marketing capabilities (DMCs) should be adjusted. This paper aims to understand how these DMCs enable firms to achieve greater legitimacy in international markets.

Design/methodology/approach

This research uses a qualitative approach based on in-depth interviews in collaboration with an association of exporting firms.

Findings

Findings suggest five areas of DMCs to improve organizational legitimacy overseas: flexibility, relationship management, local market sensitivity, anticipation and exemplariness. Those capabilities should be combined and will play a different role depending on the implementation phase of the external company. Resource allocation and capability development should follow an integrative approach emphasizing proximity, adaptability, alliances, engagement and credibility to reach differentiation in foreign markets.

Originality/value

The originality is mainly focused on the cohabitation and strong synergies between DMCs and legitimacy. This aspect is particularly relevant because legitimized companies have higher levels of survival, which is fundamental in the international venture.

Details

International Marketing Review, vol. 41 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 27 June 2019

Pablo Rodríguez-Gutiérrez, Carmen Correa and Carlos Larrinaga

This paper aims to generate insights about the transformative potential of integrated reporting by exploring organisational adoption of non-financial reporting design archetypes…

1597

Abstract

Purpose

This paper aims to generate insights about the transformative potential of integrated reporting by exploring organisational adoption of non-financial reporting design archetypes available in the field.

Design/methodology/approach

Drawing on the concept of design archetype, this study conducts an exploratory interpretative based on qualitative semi-structured interviews and documentary analysis. The study is based on the Spanish integrated reporting field.

Findings

This study reveals that IIRC framework lacks the transformative potential to become an environmental disturbance for corporate reporting practice. It explains how organisations, in their attempt to seek coherence with underlying interpretative schemes, change their structural arrangements (structure, processes and systems) to adopt sustainability and integrated reporting design archetypes available in the field. Though organisational differences are portrayed, the transition from a sustainability-reporting archetype to an integrated-reporting archetype does not seem to be easily achieved.

Research limitations/implications

Due to its exploratory nature, further investigation of the transformative potential of integrated reporting is needed to address intra-organisational factors such as internal stakeholder interests, organisational values, individual or collective agency to embed interpretative schemes into structural arrangements, and technical and managerial capabilities enabling action.

Practical implications

Findings inform practitioners and policymakers about the hindrances to integrated reporting implementation to be considered for prospective regulation and standardisation.

Social implications

The study reflects on the difficulties for both mainstreaming sustainability to influence decision-making and developing reporting archetypes coherent with integrated thinking.

Originality/value

By focusing on archetype design, the paper provides insights to assess the transformative potential of integrated reporting.

Details

Sustainability Accounting, Management and Policy Journal, vol. 10 no. 3
Type: Research Article
ISSN: 2040-8021

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Book part
Publication date: 28 November 2024

Tod S. Van Gunten

Hyperinflation is a rare form of macroeconomic crisis that often results from extreme political events, such as revolution or regime change. The 1989–1990 Argentine hyperinflation…

Abstract

Hyperinflation is a rare form of macroeconomic crisis that often results from extreme political events, such as revolution or regime change. The 1989–1990 Argentine hyperinflation is puzzling because it occurred in the absence of such an event. Moreover, conventional fiscal mechanisms linking political processes to hyperinflation do not sufficiently explain the Argentine case. Previous theories emphasizing distributional conflict and institutional weakness contain key elements of an explanation of the Argentine hyperinflation but do not capture the range of mechanisms that produced extreme financial instability. This chapter offers an elite theory approach that subsumes elements of these approaches within a broader theory of elite fragmentation, competition, and conflict. Elite fragmentation inhibits collective action in both economic and state elites, resulting in deficits in policymaking capacity. Fragmentation among state policy elites leads to policy volatility and incoherence, while fragmentation among politically mobilized economic elites results in elite stalemates constraining the options of policy elites. These policymaking patterns lead to prolonged delays in the adjustment of unsustainable organizational structures, resulting in explosive forms of crises.

Details

Elites, Nonelites, and Power
Type: Book
ISBN: 978-1-83797-583-9

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Article
Publication date: 12 April 2022

Maria-Angeles Revilla-Camacho, Carlos Rodriguez-Rad, Dolores Garzon, María-Elena Sánchez del Río-Vázquez, Camilo Prado-Roman and Beatriz Palacios-Florencio

The main objective of this study is to identify some of the variables that affect the perception of Brazil country brand, as well as the knowledge of the relationships between…

878

Abstract

Purpose

The main objective of this study is to identify some of the variables that affect the perception of Brazil country brand, as well as the knowledge of the relationships between them.

Design/methodology/approach

The proposed model aims to find out the influence of the affective image, the cognitive image, the identity and the reputation on the country brand. Partial Least Squares (PLS) is the method used to test the proposed model.

Findings

According to the results obtained, it seems that both identity and reputation have a positive and significant effect on the country brand. On the other hand, the cognitive image is positively related to identity and the affective image, while it is surprising that the affective image itself shows no significant influence on identity.

Originality/value

The study is of particular interest to the policy makers of territories, explaining the factors they must influence in order to successfully enhance the country brand. It also contributes to theoretical development by proposing a conceptual model that highlights the importance of the cognitive image in the country brand, due to its effect on the affective image and identity.

Objetivo

El principal objetivo de este estudio es identificar algunas de las variables que inciden en la percepción de la marca país Brasil, así como el conocimiento de las relaciones entre ellos.

Diseño/metodología/enfoque

El modelo propuesto tiene como objetivo conocer la influencia de la imagen afectiva, la imagen cognitiva, la identidad y reputación en la marca país. El PLS (Partial Least Squares) es el método utilizado para probar el modelo propuesto.

Resultados

Según los resultados obtenidos, parece que tanto la identidad como la reputación tienen un efecto positivo y significativo en la marca país. Por otro lado, la imagen cognitiva se relaciona positivamente con la identidad y la imagen afectiva, mientras que sorprende que la imagen afectiva en sí misma no muestra una influencia significativa sobre la identidad.

Originalidad/valor

El estudio es de especial interés para los responsables políticos, ya que explica los factores que debe influir para potenciar con éxito la marca país. También contribuye al desarrollo teórico proponiendo un modelo conceptual que resalte la importancia de la imagen cognitiva en la marca país, por su efecto sobre la imagen e identidad afectiva.

Details

Academia Revista Latinoamericana de Administración, vol. 35 no. 2
Type: Research Article
ISSN: 1012-8255

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Book part
Publication date: 28 May 2021

Beatriz Elena Inzunza Acedo

Purpose: The first objective is to explore how narcotelenovelas and news can be compared in their representation of drug violence and figures. The second is to explore a method…

Abstract

Purpose: The first objective is to explore how narcotelenovelas and news can be compared in their representation of drug violence and figures. The second is to explore a method which identifies intertextual references in fiction by contrasting them with journalistic reports. Methodology/approach: Qualitative content analysis is of three narcotelenovelas: El Señor de los Cielos, El Chapo, and Narcos: México. After documenting clear historical references and figures, a search was made through news engines and portals to make a comparison of the fictional versus journalistic representation of such references. Findings: Many elements of narcotelenovelas such as events and public figures are highly comparable to those described in news. While producers openly warn that they changed facts for dramatic purposes, it’s possible to propose hypotheses in which audiences construct their historical memories based on fictional narratives. Research limitations: This chapter does not offer an exhaustive list of intertextual references from all three narcotelenovelas. Originality/value: This type of comparative analysis between fiction and journalism hasn’t been explored for the study of narcoculture media products. The author poses a hypothesis, in which fiction contributes significantly to collective memories and imaginaries, especially when it appeals to historical references audiences might identify.

Details

Mass Mediated Representations of Crime and Criminality
Type: Book
ISBN: 978-1-80043-759-3

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Article
Publication date: 6 September 2022

Allan Discua Cruz, Jose Mario Reyes Hernandez and Carlos Roberto Arias Arévalo

This study aims to focus on understanding the tensions experienced by government officials in introducing electronic government (e-government) policies to support entrepreneurs in…

302

Abstract

Purpose

This study aims to focus on understanding the tensions experienced by government officials in introducing electronic government (e-government) policies to support entrepreneurs in a developing Latin American country.

Design/methodology/approach

This study relies on an in-depth qualitative approach based on collaborative and analytic auto-ethnography. The authors concentrate on tensions experienced by a government official and how they were addressed when introducing e-government policies to support entrepreneurs during the Covid-19 pandemic.

Findings

The findings reveal that paradoxical tensions occur as changes are demanded, multiple concerns are expressed and decisions about resources have to be made. The findings reveal sources of tensions from government, business and external sources. Addressing such tensions revolves around a diverse form of paradoxes dealing with contradictions in terms of speed vs thoroughness and short- vs long-term implications.

Research limitations/implications

The authors’ study provides several contributions. It advances understanding on the source and management of tensions experienced by government officials introducing e-government policies to support entrepreneurs during the Covid-19 pandemic. It also delineates multiple paradoxes experienced by government officials as new policies and systems were introduced. Finally, it offers a conceptual model explaining how government officials deal with multiple tensions emerging from the introduction of e-government policies in a developing country.

Originality/value

The prior literature has suggested that e-government initiatives would be guided by a prescriptive and tension-free process, driven by the interest to enhance governmental efficiency. This study reveals that developing e-government initiatives for entrepreneurs and existing businesses during the Covid-19 crisis was not immune to contradictions between government officials and the public. A conceptual model, based on multiple sources of tensions (government-related, business-related and external sources) and their management, is proposed. Implications and opportunities for further research are presented.

Details

Information Technology & People, vol. 36 no. 6
Type: Research Article
ISSN: 0959-3845

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