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Article
Publication date: 10 December 2021

Reşat Arica, Onur Çakir and Osman Seraceddin Sesliokuyucu

In the research, posts that tourists accommodated in the hotels during COVID-19 pandemic shared on TripAdvisor website about pandemic measures taken by establishments, have been…

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Abstract

Purpose

In the research, posts that tourists accommodated in the hotels during COVID-19 pandemic shared on TripAdvisor website about pandemic measures taken by establishments, have been analyzed within the context of value cocreation and codestruction. In addition, the study also aims to evaluate effects of posts by tourists on scores they give to the hotel, perceiving the hotel as safe, recommending and their intention to revisits.

Design/methodology/approach

In total, 1,119 reviews over TripAdvisor about 109 hotel establishments, which have safe hotel management certificate in Alanya, were examined, and they were coded in SPSS program with binary coding for positive and negative situations separately. For the analysis of associations between reviews about pandemic measures and the scores that tourists give to the hotel and their behavioral intentions, multiple linear regression analyses with dummy variables and Chi-square tests were utilized.

Findings

The study revealed that perceptions of tourists about pandemic measures have a significant effect on the scores they give to hotels, and this effect is asymmetrical in positive and negative situations. Negative perceptions cause much greater impact in terms of value codestruction than positive ones within the context of hotel evaluation and value cocreation. It has been observed that behavioral intentions of the tourist are formed and differentiated according to the characteristics of reviews.

Research limitations/implications

Apart from contributions to the theory and managerial implications, this study has some limitations. The biggest limitation of the research is that both value cocreation and codestruction are evaluated from the perspective of tourists. On the other hand, touristic service producers and suppliers are the one of the most important components in value cocreation and codestruction. Therefore, it is important to examine the value cocreation and codestruction initiatives of touristic service producers and suppliers in future research studies in order to offer a holistic perspective to the pandemic process. In this context, it is important to examine the pandemic measures implemented by food beverages, tour operators, travel agencies, car rentals, entertainment business and so on in future research. In addition, responsibilities of employees and customers, which are important components in the management of the pandemic process, should be evaluated in future research studies.

Practical implications

In the research, it has been established that tourists perform value cocreation and codestruction through their posts. In tourism establishments, formation of attitudes and behaviors of tourists for value creation on social communicational networks is possible through detection, amelioration and/or removal of factors causing value codestruction. Therefore, it is obvious that if hotel establishments concentrate on initiations about pandemic measures and compliance to measures, value cocreation attitudes and behaviors of tourists on social communicational networks will thus improve. Value cocreation attitudes and behaviors of tourists on social communicational networks are likely to have a function as an important strategical tool for supporting competitiveness and survival of the accommodation establishments.

Originality/value

The number of studies analyzing how value cocreation and codestruction occur on social communicational networks and the effects of these processes upon behavioral intentions of tourists is limited. With this aspect, this study is considered to fill this gap in tourism literature.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 1
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 8 February 2022

Resat Arica, Cihan Cobanoglu, Onur Cakir, Abdülkadir Corbaci, Meng-Jun Hsu and Valentina Della Corte

This study aims to examine the factors influencing tourists to share their travel experiences on social media (SM).

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Abstract

Purpose

This study aims to examine the factors influencing tourists to share their travel experiences on social media (SM).

Design/methodology/approach

An online questionnaire was administered to 1,280 American travelers, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM).

Findings

The PLS-SEM results indicated that non-participant sharing had a direct and positive effect on tourists’ tendencies to share their travel experiences on SM. Environmental, relational and security concerns had direct and negative effects on actual travel-experience sharing, whereas altruism, personal fulfillment and self-actualization had direct and positive effects on actual travel-experience sharing.

Practical implications

Travelers were found to attach importance to content shared on SM when they believed the content to be objective and reliable and were more likely to share such content on their own SM accounts. This finding suggests that tourist-created content is crucial. Tourism businesses, therefore, should reduce or eliminate inhibitory factors to increase content sharing. This research provides guidance for tourism businesses’ SM initiatives.

Originality/value

The study, first, contributes to an understanding of the factors affecting the sharing of travel experiences on SM. Second, this study develops a holistic approach that integrates the factors that might affect tourists’ SM content-sharing behavior into a single model.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Available. Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Book part
Publication date: 16 December 2009

Nilufer Narli

The EU harmonisation has created changes in the military's formal and informal influence in the directions of decreased formal and informal military influence in civilian…

Abstract

The EU harmonisation has created changes in the military's formal and informal influence in the directions of decreased formal and informal military influence in civilian politics. The EU reforms have created changes in the mindset of the citizens, by creating changes in the security culture of the citizens and in the civil-military related political culture. The desired level of alignment has not been reached. Therefore, the study examines the areas where further alignment is required. Moving from Rebecca L. Schiff's concordance theory, the article examines the relationship between the Turkish military, the civilian politics and the society before and after the EU harmonisation process. It examines the effects of the EU harmonisation process on the changes in the civil-military balance of power, and on the related security culture and political values. The analysis focuses on: (i) increased civilian control and consequent changes in the policy of accountability; (ii) transparency building in the defence sector; (iii) parliamentary oversight; and (iv) the change in the political culture related to the civil-military issues. It also investigates the extent the EU harmonisation has achieved in building democratic civil-military relations in order to align with the EU standards.

Details

Advances in Military Sociology: Essays in Honor of Charles C. Moskos
Type: Book
ISBN: 978-1-84855-893-9

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