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Open Access
Article
Publication date: 26 May 2023

Börje Boers, Torbjörn Ljungkvist and Olof Brunninge

The purpose of this study is to explore how the family firm identity is affected when it is no longer publicly communicated.

Abstract

Purpose

The purpose of this study is to explore how the family firm identity is affected when it is no longer publicly communicated.

Design/methodology/approach

A case study approach was used to follow a third-generation family business, a large Swedish home electronics firm that acquired a competitor and, initially, continued using its family firm identity after the acquisition. This study longitudinally tracks the company and its owning family using archival data combined with interviews.

Findings

The case company decided to stop communicating their identity as a family business. Such a move initially appears counterintuitive, since it potentially threatens the family firm identity and leads the firm to forgo other advantages, e.g. in branding. However, the decision was based on arguments that were rational from a business perspective, leading to a decoupling of family and firm identity.

Originality/value

This study contributes to the literature by showing a decoupling of internally experienced and externally communicated identities. It further contributes to the understanding of the family firm identity concept.

Details

Journal of Family Business Management, vol. 14 no. 1
Type: Research Article
ISSN: 2043-6238

Keywords

Article
Publication date: 8 May 2017

Olof Brunninge and Helgi-Valur Fridriksson

The aim of this study is to discuss what implications referencing to the past can have on how firms manage their supply chains and communicate about them, drawing on the social…

Abstract

Purpose

The aim of this study is to discuss what implications referencing to the past can have on how firms manage their supply chains and communicate about them, drawing on the social memory literature.

Design/methodology/approach

In a conceptual manner, the authors connect the field of responsible supply chain management to the growing literature on corporate heritage and social memory in organizations.

Findings

The authors develop seven propositions related to the communication of the past and its connection to responsible supply chain management.

Research limitations/implications

A social memory perspective can inform supply chain management research, by helping to better understand how and with what consequences the past can be used in communication about supply chains. This paper is conceptual in nature and empirical investigations would be needed to support and/or modify the literature-based findings.

Practical implications

Managers should be aware that both opportunities and risks are associated with communicating the past in connection to responsible supply chain management. Deployed in the right way, such communication can be valuable both in marketing and in internal management processes.

Originality/value

This article introduces the social memory perspective to the supply chain management field and shows what implications it can have for research on responsibility in supply chains.

Open Access
Article
Publication date: 5 November 2024

Demeke Afework Tessema, Olof Brunninge and Joaquín Cestino

The purpose of this article is to systematically review existing literature concerning the transmission of entrepreneurial values within the context of family entrepreneurship…

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Abstract

Purpose

The purpose of this article is to systematically review existing literature concerning the transmission of entrepreneurial values within the context of family entrepreneurship. Specifically, the study aims to address two primary inquiries: First, which entrepreneurial values transferred across generations have been discerned in family entrepreneurship literature? Second, what mechanisms for the transmission of these values have been identified within family entrepreneurship literature?

Design/methodology/approach

We utilized the Web of Science database to identify relevant articles. We employed a broad set of Boolean search terms related to family, entrepreneurship and values. Ultimately, 77 articles were selected for detailed analysis based on their relevance to the topic.

Findings

Our review identified a diverse array of entrepreneurial values that can be categorized into three themes: family values, family business values and societal entrepreneurial values. Furthermore, mechanisms facilitating the transmission of these values were classified into eight distinct types, i.e. relational embeddedness, vicarious learning, explicit communication, imprinting, educating, parenting styles, community-zeitgeist and genetics. The paper concludes with an agenda for future research on entrepreneurial value transmission in enterprising families.

Practical implications

Understanding how entrepreneurial values are transmitted within family firms can inform practices such as succession planning, leadership development and fostering a culture of entrepreneurship across generations.

Originality/value

This paper contributes to the theoretical development of family entrepreneurship by consolidating and synthesizing existing knowledge on entrepreneurial value transmission. It provides a comprehensive overview that can guide future empirical and conceptual investigations in this field.

Details

Journal of Family Business Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2043-6238

Keywords

Book part
Publication date: 7 July 2015

Olof Brunninge and Anders Melander

In this chapter, we explore the impact of socioemotional and financial wealth on the resource management of family firms. We use MoDo, a Swedish pulp and paper firm, covering…

Abstract

In this chapter, we explore the impact of socioemotional and financial wealth on the resource management of family firms. We use MoDo, a Swedish pulp and paper firm, covering three generations of owner-managers from 1873 to 1991, to grasp the shifting emphases on socioemotional and financial wealth in the management of the company. Identifying four strategic issues of decisive importance for the development of MoDo, we analyze the organizational values that guided the management of these issues. We propose that financial and socioemotional wealth stand for two different rationalities that infuse organizational values. The MoDo case illustrates how these rationalities go hand in hand for extended periods of time, safeguarding both financial success and socioemotional endowments. However, in a situation where the rationalities are no longer in line with the development of the industry context, the conflict arising between the two rationalities may have fatal consequences for the firm in question.

Details

New Ways of Studying Emotions in Organizations
Type: Book
ISBN: 978-1-78560-220-7

Keywords

Book part
Publication date: 19 October 2020

Olof Brunninge, Markus Plate and Marcela Ramirez-Pasillas

Purpose – This chapter explores the m+eaning and significance of family business social responsibilities (FBSRs) using a metasystem approach, placing emphasis on the role of the…

Abstract

Purpose – This chapter explores the m+eaning and significance of family business social responsibilities (FBSRs) using a metasystem approach, placing emphasis on the role of the family.

Design/Methodology/Approach – We employ a revelatory case study to investigate the complexity of family business (corporate) social responsibility. The main case, a German shoe retailer, is supplemented by other case illustrations that provide additional insights into FBSR.

Findings – To fully understand social responsibility in a family firm context, we need to include social initiatives that go beyond the actual family business as a unit. This FBSR connects family members outside and inside the business and across generations. As FBSR is formed through individual and family-level values, its character is idiosyncratic and contrasts the often standardized approaches in widely held firms.

Practical Implication – Family businesses need to go beyond the business as such when considering their engagement in social responsibility. Family ownership implies that all social initiatives conducted by family members, regardless if they are involved in the firm or not, are connected. This includes a shared responsibility for what family members do at present and have done in the past.

Article
Publication date: 2 August 2013

Anna Blombäck and Olof Brunninge

This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate…

2755

Abstract

Purpose

This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate, and nurture heritage‐based corporate identities and brands.

Design/methodology/approach

The discussion is specifically informed by the literatures on brand heritage, family business, and the notion of hybrid identities. To illustrate this typology of history communication in family businesses the paper relies on web site observations in Sweden and German‐based family businesses.

Findings

Based on the construct of brand heritage, the paper clarifies why the entwinement of family and business provides fertile ground for brand heritage. The presentation of a typology of ways to communicate family, business and family business history respectively further reveals the varying openings and practices of family businesses in this area.

Research limitations/implications

The paper primarily takes an external marketing orientation and is conceptual.

Practical implications

The distinction of two sources of brand heritage in family businesses and the typology of approaches to reflect history in corporate communications should be of interest for practitioners. The findings can serve as an eye‐opener and instrument in the planning of strategic marketing.

Originality/value

The paper focuses on brand heritage and heritage branding from a family business perspective. Being hybrid identity organizations, characterized by entwinement of family and company history, family businesses offer particular perspectives to the heritage brand discussion.

Details

Corporate Communications: An International Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 9 October 2009

Anna Blombäck and Olof Brunninge

The purpose of this paper is to focus on how firms draw on historical references in corporate marketing. The paper seeks to analyze the logic behind such efforts from a corporate…

3927

Abstract

Purpose

The purpose of this paper is to focus on how firms draw on historical references in corporate marketing. The paper seeks to analyze the logic behind such efforts from a corporate identity perspective and to propose potential risks and/or benefits of doing so. The paper aims to inspire the understanding of how references to history are used in marketing and the outcome of such use.

Design/methodology/approach

The paper mainly draws on literature relating to corporate marketing and the use of history in organizations. Combining these theories, and pointing at empirical examples, the paper clarifies why references to history can be important manifestations of corporate identity. The paper comes up with propositions concerning what consequences the reference to history in corporate marketing can have for firms' marketing strategies and business development.

Findings

The paper outlines a connection among corporate identity, organizational identity, and image through corporate communications. It suggests that among the range of corporate characteristics, historical references can be particular valuable for corporate communications thanks to the reliability age can provide (as opposed to liabilities of newness). Still, elaborations suggest that the planned use of historical references has both pros and cons in terms of business development.

Originality/value

Despite the notion that history, as an inevitable and distinctive firm feature, can play an important role in corporate marketing, research on the topic is quite scarce. This paper offers some remedy to this gap by elaborating on the internal and external rationales for applying historical references and how these can be explained in connections between corporate identity and history.

Details

Corporate Communications: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 13 February 2009

Olof Brunninge

This paper aims to explore how organizational actors make reference to history and how they use historical reference purposefully in order to affect strategy‐making.

4827

Abstract

Purpose

This paper aims to explore how organizational actors make reference to history and how they use historical reference purposefully in order to affect strategy‐making.

Design/methodology/approach

The paper draws on in‐depth case studies on two Swedish MNCs. Data have been collected through 79 interviews as well as participant observation and archival studies.

Findings

Organizational actors purposefully construct and use history in order to establish continuity in strategy processes. The use of historical references legitimizes or delegitimizes specific strategic options.

Research limitations/implications

Two old firms with a clear interest in organizational history have been studied. Future research on additional companies, including young firms and firms with less interest in history, is needed.

Practical implications

The purposeful use of history can be a powerful tool for managers to influence organizational change processes.

Originality/value

Very little research on the use of history in business organizations has so far been done. In an interdisciplinary manner the paper introduces concepts from research in history to management research. Based on two rich case studies the paper contributes by outlining what role different uses of history play in strategic and organizational change.

Details

Journal of Organizational Change Management, vol. 22 no. 1
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 1 February 2004

Olof Brunninge and Mattias Nordqvist

The purpose of this article is to investigate how ownership structure, especially family and/or venture‐capital involvement, as well as entrepreneurial activities, defined as…

4500

Abstract

The purpose of this article is to investigate how ownership structure, especially family and/or venture‐capital involvement, as well as entrepreneurial activities, defined as strategic change and renewal, help explain the involvement of independent members on boards of directors. The CEOs of 2,455 small and medium‐sized, private enterprises from practically all industries were contacted in a telephone survey, resulting in an exceptionally high response rate. The findings reveal that family firms are more reluctant to involve independent directors on their boards than non‐family firms, that presence of venture capitalists increases the frequency of independent board members and that ownership has an impact on board roles. The results do not support the hypothesised relationship that independent directors enhance entrepreneurial activities. One implication of our study is that the often‐argued‐for strategic contribution of outsiders to the boards in family firms may be overemphasised. Another implication is that family firms that choose to acquire additional capital should be aware that this could result in a change in the board composition and the loss of control of the business. However, new and external owners' inclusion on the board seems to be negotiable since there are also venture capitalists that do not insist on board representation.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 10 no. 1/2
Type: Research Article
ISSN: 1355-2554

Keywords

Content available
Book part
Publication date: 19 October 2020

Abstract

Details

Emotions and Service in the Digital Age
Type: Book
ISBN: 978-1-83909-260-2

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