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In recession, customer demand drops and consequently competition between firms to supply that reducing demand becomes greater and greater. As a result, that business function that we call marketing becomes more and more important to the company's survival, let alone growth.

This article explains how effective training and education in sales and marketing has been developed by the Institute of Marketing in the UK. This is primarily offered as a service to British industry to improve competitiveness and performance. It also explains how the Institute helps to develop personal professionalism and career planning by offering an internationally recognised qualification — the Diploma in Marketing. Reference is made to current economic and trading prospects and the implications for designing and delivering education and training programmes, and the contribution that the marketing “professional” can make to the profitable development of a business. The article emphasises that “professionalism” must be based first on successful experience and second on gaining an approved marketing qualification.

This issue of Strategic HR Review looks at some of the ways HR can provide added value to the business

This paper addresses the changing relationship of public and private life, as that relationship is altered by emerging communication technologies. Implicit in the writings of Walter Ong, Marshall McLuhan, and the work of Pierre Teilhard de Chardin, is an answer to the changes in the social domain we are now experiencing. Each of these scholars offers valuable insights into how the conceptualization of the self shifts over time. Considered as a group, their collective writings deepen the significance of each singular perspective. These scholars are concerned with the process of social change, with the transformations of technology, and with the evolution of human awareness. In so far as Ong argues for a secondary orality and McLuhan argues for a new awareness of interrelatedness, one must ask to what end? It cannot merely be that the emergence of new social forms implies no consequence, leads to nowhere in particular.

Adequate vegetable consumption is fundamental to a healthy balanced diet; however, global compliance with recommendations is poor which is particularly important for young adults as they form food consumption habits. There is a growing interest in the circular economy of hospitality and sustainability of current dietary patterns in light of climate change and an expanding global population. The food value chain needs to be considered both vertically and horizontally where the research and development (R&D) investment is optimised by being “joined up” and not fragmentary; in addition, consumer trade-offs of health vs for example sensory appeal are taken into consideration. The purpose of this study was to identify factors predicting acceptance of vegetable dishes by young adults and present a roadmap that can be used for dish development and healthful marketing.

This study used the health belief model (HBM) as framework to investigate key factors that encourage vegetable intake by young adults using an online questionnaire sample of 444 enrolled in undergraduate programs at universities in Brazil.

Structural modelling showed that vegetable consumption frequency was positively influenced by Health concerns, Naturalness and Self-efficacy (including cooking skills), whereas Sensory factors and Familiarity demonstrated a negative loading that might be related to unpleasantness.

Globally, there is a strong need to promote the consumption of vegetables as a public health policy priority but also to ameliorate barriers to action that could be facilitated by availability, dish development and healthful marketing in hospitality operations.

The American culture is at risk because digital communication technologies insidiously undermine the concept of American individualism. As explained by Herbert J. Gans (1988),At its most basic, individualism is the pursuit of personal freedom and of personal control over the social and natural environment. It is also an ideology – a set of beliefs, values, and goals – and probably the most widely shared ideology in the U.S. (p. 1).

As CD‐ROM becomes more and more a standard reference and technical support tool in all types of libraries, the annual review of this technology published in Computers in Libraries magazine increases in size and scope. This year, author Susan L. Adkins has prepared this exceptionally useful bibliography which she has cross‐referenced with a subject index.

Summary of Content Mein Kampf, Adolf Hitler (1925–1926), is in two parts, “Eine Abrechung” (A Reckoning) and “Die National‐Sozialistische Bewegung” (The National Socialist Movement). Written at different times, they originally appeared separately.