Marketing — the dramatic change

Abstract

In recession, customer demand drops and consequently competition between firms to supply that reducing demand becomes greater and greater. As a result, that business function that we call marketing becomes more and more important to the company's survival, let alone growth.

Citation

Waite, N. (1983), "Marketing — the dramatic change", Education + Training, Vol. 25 No. 5, pp. 134-138. https://doi.org/10.1108/eb016964