Hai D.B. Chen and Norman V. Carroll
The purpose of this paper is to identify the types of patients most likely to visit physicians in response to direct to consumer prescription drug advertising (DTCA).
Abstract
Purpose
The purpose of this paper is to identify the types of patients most likely to visit physicians in response to direct to consumer prescription drug advertising (DTCA).
Design/methodology/approach
The study used data from a national telephone survey, “Public Health Impact of Direct‐to‐Consumer Advertising of Prescription Drugs, July 2001‐January 2002: [United States].” It included data on respondents' health status and utilization, experience with DTCA, demographic and socio‐economic information, and three types of DTCA‐prompted physician visits: visits to discuss a prescription drug, a new health condition, or a change in treatment. A conceptual model was developed to identify consumers most likely to respond to DTCA by visiting a physician.
Findings
Five variables were related to all three types of visits. The most important were viewing media as the most important source, prompting one to talk with a physician and believing that DTCA improved discussion with health professionals. Believing that DTCA increased awareness of new treatments was less important, followed by having anxiety, then having arthritis. Taking medications regularly, having allergies, getting information from pamphlets in physicians' offices, and getting information from TV or radio advertisements were related to two types of visits.
Research limitations/implications
Patients having positive beliefs about DTCA, preferring media information sources, and more susceptible to diseases treatable with prescription drugs were more likely to respond to DTCA by visiting physicians.
Originality/value
The study advances the literature on DTCA by examining a range of DTCA‐prompted physician visit behaviors using a conceptual model that has not previously been applied to DTCA.
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Abstract
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The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its…
Abstract
Purpose
The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction.
Design/methodology/approach
The paper takes the approach of an essay format.
Findings
The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practice‐oriented sources.
Originality/value
The paper provides a contemporary appraisal of the status and positioning of the journal.
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To outline how psychology as one of the original approaches to human‐computer interaction (HCI) has formed a key part of the HCI literature, and to discuss the need for…
Abstract
Purpose
To outline how psychology as one of the original approaches to human‐computer interaction (HCI) has formed a key part of the HCI literature, and to discuss the need for psychological approaches to HCI and system development.
Design/methodology/approach
The contributions to the journal Human‐Computer Interaction is examined from the journal's start in 1985 up to the millennium. The analysis focuses the three main elements, task, user and computer, in the classic study “Psychology of human‐computer interaction” from 1983.
Findings
Provides information about authorship, and form and focus of research published. The paper concludes that already from the beginning, HCI researchers too narrowly used Card et al.'s analytical framework. Today it has developed into a sub‐theory within a multidisciplinary HCI science and in this role it continues to be an important cumulative factor in HCI.
Research limitations/implications
The main conclusion about the role of psychology in HCI only applies to the mainly US authors who published in the journal investigated in the given period. European research focusing on information technology and people may differ in important ways.
Practical implications
A much needed discussion of a central document of historical importance tying together many HCI researchers and a range of HCI studies.
Originality/value
This paper fulfils partly the need for meta‐analyses of the psychological approach to HCI.