This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008228. When citing the article, please…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008228. When citing the article, please cite: Norman C. Berry, (1988), “REVITALIZING BRANDS”, Journal of Consumer Marketing, Vol. 5 Iss: 3, pp. 15 - 20.
The Birth of Brands A hundred years ago there were no brands to revitalize … because there were no brands. Market leverage was held securely by wholesalers, who determined what…
Abstract
The Birth of Brands A hundred years ago there were no brands to revitalize … because there were no brands. Market leverage was held securely by wholesalers, who determined what retailers should sell and what and how much manufacturers should produce. There was little difference between the various manufacturers and producers of soap, coffee, rice, or any other product. One manufacturer's product could easily be substituted for another's, not because they were all equally good but because they were all equally inconsistent.
December 6, 1971 Master and servant — Negligence — Noise — Deafness — Workman subjected to loud noise at work — Ear plugs providing inadequate protection — Ear muffs not supplied…
Abstract
December 6, 1971 Master and servant — Negligence — Noise — Deafness — Workman subjected to loud noise at work — Ear plugs providing inadequate protection — Ear muffs not supplied — No encouragement or persuasion to wear ear muffs — Whether negligence — Further loss of hearing resulting from continued negligence after statute‐barred period — Whether full damages recoverable.
Helen C. Strain and Pauline M. Berry
The World Wide Web is an increasingly popular tool for accessing information via the Internet. It derives from many individuals and organisations making information available…
Abstract
The World Wide Web is an increasingly popular tool for accessing information via the Internet. It derives from many individuals and organisations making information available using the medium of hypertext. The pages they create are sometimes wonderful, informative and entertaining but more often haphazard, confusing and difficult to navigate. Yet there exists a body of work and experience in the areas of hypertext design and human‐computer interaction (HCI) which should be influencing Web page design. This paper examines some of the main issues from these fields and how they apply to the Web. It proposes a set of guidelines for Web page design. Does your page satisfy these guidelines?
Brenda Jones Harden, Brandee Feola, Colleen Morrison, Shelby Brown, Laura Jimenez Parra and Andrea Buhler Wassman
Children experience toxic stress if there is pronounced activation of their stress-response systems, in situations in which they do not have stable caregiving. Due to their…
Abstract
Children experience toxic stress if there is pronounced activation of their stress-response systems, in situations in which they do not have stable caregiving. Due to their exposure to multiple poverty-related risks, African American children may be more susceptible to exposure to toxic stress. Toxic stress affects young children’s brain and neurophysiologic functioning, which leads to a wide range of deleterious health, developmental, and mental health outcomes. Given the benefits of early care and education (ECE) for African American young children, ECE may represent a compensating experience for this group of children, and promote their positive development.
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In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…
Abstract
In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.
Joseph Press, Paola Bellis, Tommaso Buganza, Silvia Magnanini, Abraham B. (Rami) Shani, Daniel Trabucchi, Roberto Verganti and Federico P. Zasa