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The purpose of this paper is to explore technology acceptance and use behavior of IS innovations by entrepreneurs. To measure the perception of IS innovations by entrepreneurs the authors review unified theory of acceptance and use of technology and the entrepreneurial potential model, empirically compare the two models, develop a new model that integrates elements from the two models, and then empirically validate the new model (technology adoption decision and use (TADU)) in a technology acceptance context.

The data used to test the hypothesis are collected from 1,200 entrepreneurs in Malaysia. The research model was analyzed using structural equation modeling.

The results indicate that perceived desirability and perceived feasibility have significant effects on entrepreneurs’ intention to adopt and use innovations. Propensity to use is an important factor that has a significant effect on individual behavior. The precipitating events that happen in the time lag between intention and behavior will disrupt entrepreneurs’ inertia and induce a change in their behavior, encouraging them to seek the best opportunity available.

Understanding the individual, technological, and environmental factors that significantly affect IT adoption behavior can support policy makers in providing guidance on the adoption and usage of IT innovations by entrepreneurs.

This study proposes a TADU model with six core determinants of intention and usage – perceived desirability, perceived feasibility, performance expectancy, effort expectancy, social influence and facilitating conditions and two new moderators, precipitating events and the propensity to act.

Social media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media.

Data were collected from 20 participants using semi-structured interviews. Thematic analysis was used to analyse the qualitative data.

The results identify seven types of branded content experience which are evoked when customers interact with branded content on social media. The results also suggest that branded content experience acts as a driver of consumer engagement with branded content which eventually leads to customers' sense of virtual community.

The findings provide theoretical implications for content creators. Further research should aim at comparing the branded content experience on different social media platforms and across different product categories.

This study contributes to customer engagement and experience literature in social media content by enhancing the understanding of branded content experience concept and its conceptual relationship with customer engagement in the social media context.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2019-0333

There were numerous models that were developed with the explicit purpose of predicting the information system (IS) adoption behaviour. However, these models are criticized for the fact that they do not accurately capture the effect of external factors (unforeseen events) on individual intention, which may inhibit the act of adopting and using IS. The purpose of this paper is to investigate these external factors among entrepreneur(s) and measure how the individual's propensity to use affects the adoption and use of IS innovation. This paper will also attempt to investigate the key determinants of the adoption of IT innovation among entrepreneurs in Klang Valley, Malaysia.

Based on the research model, a questionnaire was developed, and data collected from entrepreneurs based in Klang Valley Malaysia. In all, 326 responses were collected, and the research model was applied using the structural equation modelling technique.

The performance expectancy and the propensity to act are salient determinants of behavioural intention to adopt and use IS innovation. An individual's pervasive decision to use IS innovations are strong factor that influences individual intention and behaviour prediction. Furthermore, precipitating events were determined to be the underlying factor that influences the behavioural intention for an adopter to actually adopt IS innovation(s). The finding(s) demonstrates that the probability of an intention actually translating into actual usage is higher if the precipitating events occur in their respective businesses.

It is important to evaluate this study's results and contributions in light of its limitations. This is an initial test for this model, and it should be subjected to further testing and refinement, particularly with regards to the precipitating events construct. One should be aware that an entrepreneur is exposed to various events and challenges that could involve their personal, family, career, and business life. Certain events related to these factors would impact the entrepreneurs differently, which might require different coping mechanisms. Future research should focus on the precipitating events related to their personal, family, career and business life, and which of these precipitating events are most prominently affecting their decision to actively use IS innovation.

End-users, particularly, as this study reveals, do prefer new IS innovation, but they may not use it as often. Thus, developers and or inventors of IS innovation need to understand factors that can influence users’ decision to adopt and use IS innovation. As for entrepreneurs, understanding factors that influence them to use IS innovation would enhance their sense on the relative importance of using the system. Furthermore, this study provides evidence concerning the role of precipitating events, which encourages or inhibits entrepreneurs towards IS related innovation adoption behaviour. This study makes clear that government policy and environmental factors, as well as work situation significantly influences an entrepreneur's intention in using IS innovation.

This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT). Some aspects of the Entrepreneurial Potential Model are incorporated into UTAUT, with the express purposes of capturing external variables. Additionally, the role of the volitional aspect of an entrepreneur's intention towards IS innovation are also taken into due consideration. This model assist the researchers in measuring the effect of pervasive decision and external factors on technology acceptance, and will provide essential information that explains the promotion of IS innovation adoption, usage and hindrance.

Studies in performance measurement systems (PMS) seem to receive little attention in the information system (IS) literature. The purpose of this paper, therefore, is to contribute to the stream of research in the fields of performance measurement and ISs.

The paper examines how IS sophistication is linked to PMSs by investigating the use of performance measures in the Malaysian financial services industry. Data were collected from 140 financial institutions through self‐administered questionnaire survey of top‐level executives. A component‐based structural equation modelling, partial least squares, was used to test the research model.

The results indicate that IS sophistication is a determinant of performance measures. The results also indicate that different dimensions of IS sophistication affect different dimensions of performance measures usage.

The paper significantly extends prior research on performance measures by establishing IS sophistication links to the different types of performance measures. Further, the findings clarify the distinct and important roles of each IS dimension's influence on performance measures.

Theoretical perspectives from other fields are used to shed additional light on an individual's technology acceptance, due to the fact that it is frequently replicated with minor tweaks and extensions. The entrepreneurial event model (EEM) is an intentional model, which measures the volitional aspect of behaviours. The purpose of this paper is to seek to revise and validate this model in the context of technology acceptance, while also investigating information technology (IT) innovation adoption.

In order to test the proposed research model, data are collected using a questionnaire survey from 420 entrepreneurs involved in providing professional services in manufacturing, telecommunication, education, banking and finance, service, and agriculture in Malaysia. The structural equation modelling technique was used to evaluate the research model.

The results of the study confirmed that the model is robust enough to measure the individual dimensions of technology adoption. It also indicated that the propensity to use, perceived desirability and perceived feasibility are significantly and positively related to the intention to use IT innovation. EEM accounted for 82 per cent of the variance in usage intention, and it provided a useful tool for managers to gauge the likelihood of success for new technologies.

This paper highlights and expands upon positive implications for academic, managers and policy makers. Applying the EEM model on technology acceptance will serve to illuminate this area and reveal new knowledge perspectives. Policy makers could encourage early-adopter entrepreneurs to adopt and use IT innovation in their businesses, which will in turn encourage others to look up to these early adopter and emulate them, thus increasing the rate of adoption and the use of IT innovation.

This paper aims to analyse the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 constructs used in research on information and communication technology (ICT) adoption and use among micro, small and medium enterprises (MSMEs) in non-organisation for economic co-operation and development (OECD) countries. It also investigates the areas of ICT adoption along the value chain in studies using these constructs.

Systematic literature review (SLR) was conducted, where 910 studies were retrieved manually in five academic databases. Forty-eight studies were finalised after four filtration levels.

Majority of the studies were published within the past six years, and 85.42% were studies in the form of journal papers. UTAUT constructs more researched compared to UTAUT2 constructs. More than half of the studies investigated ICT application in value chain boundaries, while 16 studies were organisation-wide studies.

With developments in MSMEs’ technology, the UTAUT2 model must be expanded to internal company operations including finance and infrastructure maintenance. To boost competitiveness and productivity, non-OECD authorities should focus on the cost and user-centric characteristics of MSMEs’ technology adoption.

Although SLRs on UTAUT and UTAUT2 constructs have been attempted previously, this study contributes to the body of knowledge by focusing analysis on the application of those constructs on MSMEs in non-OECD countries and also by situating ICT adoption along the value chain of enterprises.